Social Distillery welcomes the AWC Group from the University of Wisconsin

Social. Strategy. Delivered.

Introductions What’s New in Social Media Social media 101 Social strategy 7 business objectives of Social Measurement & Ongoing Analysis Tools to help you get there


Who is @AWC_UWMadison?


Social Distillery, Inc.

Social media marketing agency

Founded April 2011

HQ in Austin, TX

5 employees

Helping companies successfully

adopt, implement and scale

social business practices

Who is Social Distillery?



What’s new in social media?


What’s new in social media?

• Facebook expected to offer 4 daily “spots” for video ads• Will charge nearly $1M per ad• Could bring more $1.5B in additional revenue• Potentially kicking off a war with TV for major ad dollars


Marketing, advertising, PR & branding, oh my!


Average Size of a Corporate Social Team?


Social Strategy

Set Goals > Plan > Implement > Measure


7 Business Objectives of Social Media

Brand AwarenessLead GenerationSales Community BuildingReputation/Crisis ManagementCustomer ServiceMarket Research


Marketing Tactics

Orbital Pull:

“Brands need to find creative ways to attract

customers. Imagine a solar system with your brand

at the center. Companies can keep gravitational

fields to keep customers around their brands. This

isn’t about advertising, it’s about creating real

value that goes beyond the products you sell”


Branding & tone of voice


Brand voice


Give your advocates the tools!


Branding & Design


What is a Community Manager?

Respectful, knowledgeable, professional, fun, conversational, & customer service oriented Write with intent:

Create a desire to read more or engageWould you click?Would you share?

Keep it brief, to the point, clear CTAs, drive actionLink Build where you can, hashtags, cross-linking/promotion, tagging advocates & influencersAlways be strategic, trying to maximize marketing impact, engagement & reach


Listening vs. Publishing


Understanding the metrics

#1 Engagement: Click, share, retweet, mention, comment, like

#3 Activity: Number of pieces of content published

#2 Reach: Number of impressions & potential reach of your message


Prepare for success in Social MediaTo-do list

Personal Social Accounts:• FB, TW, LI, Blog• Position yourself as a thought

leader through what you share – but be yourself!

• Dig around in the analytics• SMMS• Google Analytics

Gain Experience:Social Media ClubMeetupsWebinarsOnline: LinkedIn Social

Media Groups, marketing, advertising

University of Wisconsin speakers, events

Local conference attendance


Thank you!@SocialDistiller

Education

Social Distillery welcomes the AWC Group from the University of Wisconsin