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Sessions to attend: Keynote Presentation Social Commerce - consumers changing their behaviour (Romtelecom & COSMOTE Stage, Day 2, 14:00 - 14:30) More about Warren Knight: Warren Knight co-founder of Gloople, the Worlds 1st "Social Sharing" eCommerce platform and a Top 100 Start-up. With 20 years experience in selling products and services, Warren is a professional speaker, trainer, author and consultant specializing in Social Commerce, helping companies use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers. His entrepreneurial skills started in the music industry at the early age of 19. After receiving a grant from the Prince's Youth Business Trust by the age of 22, Warren started his own music and clothing European Distribution Company. Focusing on business growth he became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.
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Consumers Changing their Buying Habits
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online Store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
90% of us trust our Friends recommendation of a product or
service
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 50 Million
“Likes”
Why are Social Network Important to Brands?
50%+ of Social media users access via their Smartphone
57% of online shoppers have spent more that $100 on Social Commerce websites, like Groupon & Living Social
42% of online consumers follow brands on Social Networks
79% of Businesses said Social Media is Business Imperative
Over 50% of consumers expect customer service through SM
90% trust peer-to-peer relationships vs 14% Advertising
35% of consumers, said they would buy through Facebook
77% of Smart Phone users, go online while on-the-go
Social Conversation
Chirpify
f-commerce & t-commerce
Pop-up Store– 1-click purchase
Value of a Fan
Foursquare
Video Commerce = 5 Million Subscribers
Pinterest - Value of a Fan
Pinterest .75c in new sales for Zappos. Facebook $2.08 3 x as valuable as a Pin Twitter generates massive $33.66 in sales 45x
Pin2Sell
p-commerce
Foursquare
Location Based Marketing
Multi-channel
7 Social Commerce Tips to Take-away
Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track
Marketing MixIntegrate SoLoMo into your traditional marketing
Social CommerceConsumers connect where they buy & buy where they connect
Mobile Commerce Is your website mobile compatible - Responsive or Native apps
SMOCreate your online voice & communication using your keywords
Social SharingGive your consumers the opportunity to curate
Speaker / Consultancy / Training / Mentoring
Tell us What You
Think
