1.hopeSocial Entrepreneurial Design Group GROUP 10

2. 4.3Prototyping 28-29Index 4.4Budgetting+BusinessPlan30-31Introduction & Mission Statement44.5 Pilot project plan32Identification of the entrepreneurial group4.6 Up-Scaling32 Group dynamics 5 4.7Planning 33 Name of the group65- Conclusion 34 Logo 6 Layout & Font6Module 2:1- Analysis of the CaseModule 1: 1.1 IntroductiontotheRsrules 351- Analysis of the case 1.2 GarbageCollectingRealities 36-38 1.1Setting:Slum 7-8 1.3 BagProductionTechniques39-40 1.2 Technology9 1.4 Market Research on Recycled Bags 41-42 2-Ideation2- Case Scenarios 2.1 3D Scenario building10-11 2.1 Setting:Slum 43 2.2 Scenario matrix 12-15 2.2 Sub Scenarios 44 3-Integration 2.3 Final Scenario 45-46 3.1Finalscenario 16-17 3-Ideation 3.2Sketchesfortheidea 18-20 3.1 ProductIdeas 47 3.3 Final concept idea21-25 3.2 Sketchesforideas 48-50 4-Implantation 4.1Branding+PromotionPlan 26 4.2CommunityWorkshops 27 3 2 3. 4-Integration 4-Implantation 4.1 Final concept idea50-52 4.1 Prototyping 88 4.2 3D Modelling & Renders53-62 4.2 Branding 89 5-Implantation 4.3PromotionPlan 90 5.1 Prototyping 63-64 4.4 Budgetting&BusinessPlan 91-92 5.2 Branding&PromotionPlan65-666- Conclusion 93 5.3 Budgetting&BusinessPlan67-686- Conclusion 69Module 3:1- Case Scenarios 1.1 Setting:Slum 70 1.2 SubScenarios 71-72 1.3 FinalScenario 73-74 2-Identification 2.1 Sketches for ideas andHarrisProfiles 75-79 3-Integration 3.1 Ideationandfinalconcept80 3.2 3DRendersandScenes 81-873 4. Introduction&MissionStatementIntroductionIncluding social cohesion in product design give us the possibility to explore another areas of design, the main aim of the project is to improve thesocialcohesionandwell-beingofthepeopleinaslum.Weareanenterpriseworriedabouthowtechnologyisaffectingtooursociallife,andweusethistechnologytoincreasethepossibilitiesofcommunication,discussion,educationandcreativityfortheinhabitants.Wehavetodesignthreeproducts,apedalpowerstool,pedalling10-15minutesyoucanhave10hoursofLEDlighting,agarbagecollectingsystem,findahandywaytocollectgarbage by the narrow passages and a mobile furniture as temporal sits for various types of events. Those designs are meant to be produced by theslumsworkshops.Mission statementHopeisasocialentrepreneurialdesigngroupwithamissionofcreatingabettersocialenvironmentinslumsandachieveeconomicself-sufficiencyfor the dwellers.Hopedevelopspositiveself-esteemandclarifiestheirvalues.Weenhancethedynamicinteractionandrelationshipamongsluminhabitantstospreadextremelypositiveenergytochangetheenvironmentandbuildsocialwell-being.54 5. IdentificationoftheentrepreneurialgroupGroup dynamicsHope is a social entrepreneurial design group, where the deci-sions are made all together. The tasks are divided among themembers, working together at the same time and negotiatingtheirideas;butfinalizingthescenarioorproductideaaremadeby all together.Hopesdynamicsystemworksaccordingtothemethod: discussion on the subject task division among groups, handling the sub tasks individually or in subgroups, gatheringtheinformationandthematerialsfrompeopleor the subgroups combiningtheinformationandthematerialstogether, endupwithacommonsolutionDuringindividualworktime,everyonehashis/herownresponsibilitytoachievethecommonmission.Ingroupworksallthegapsandmissingpointsarefixedbyeachother.Whensharingindividualideaswiththerestofthegroup,someideasarecombinedandsomeofthemareomitted.5 6. Housestyledesign/reportNameOurSocialEntrepreneurialDesignGroupdecidedcalledHope.ThenameliterallyrepresentsitselfasweaimedtobringtheHopeintosluminhabit-ants.Webelievethatourvaluewillbechangedtheslumareaandleavetheconfidenceandexpectationtodwellersforbetterslumtomorrow hopeSocial Entrepreneurial Design GroupLogoThislogowasdesignedforSocialEntrepreneurialDesignGroupcalledHope,toreflectleading-edgesolutionandexperience.Thecombinationofthreecirclesingraphiclogosymbolizestheunificationofpeopleintermsofsocialcohesion.Thebluecolorrepresentsconfidence,integrity,and faith as we approach the clients (slum dwellers) with our excellent values.FontCalibrifontisusedinourreportasitprovidesintrinsicreadabilityadvantages.Alsothefontgivesthefeelingofstrongandrobustandyettoremainharmonicwithexcellentcombinationofbetweenthinandthickstrokes.76 7. MODULE 11- Analysis of the case1.1SettingThesettingisasluminarun-downareaofacitycharacterizedbysubstandardhousingandsqualor.BasedontheUnitedNationresearch,thepropor-tionofslumdwellersdeceasedfrom47percentto37percentduetoindustrializationandeconomicdevelopment.However,risingofworldpopula-tionincreasedthenumberofslumdwellerstoapproximatelyonebillionpeople.Aslumhasdifferentcharacteristicsaccordingtodifferentgeographicregions, but they are usually inhabited by the very poor and socially disadvantaged people.The slum that the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in theslum are houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place withitsworkshopsmanufacturingthenecessarydevices,itscommunityareaandschoolprovidingwithsocialinteractionandeducation,itswaterbasinforcleanwater.Housesarebuiltbythedwellersthemselves.Thedwellersarecommonlyfamiliesoffour-fivepeople,livingclosetotheirrelativesand a streets and a house above a workshopneighbors. 7 8. Thelivelihoodsintheslumcanbedividedintotwoclassificationsasinternallivelihoodandexternallivelihood.Mostdwellersinsidethisslumareemployed in the wood, steel and fabric workshops, while others work in outside of slum to earn an income to live. They work in various areas suchasmillandfactoryworkers,automechanics,deliveryboys,prostitutes,housekeepers,andvendorsforshoepolish,snacks,andetc.Mostslumsareinsufficienttolivebylackofcleanwater,electricity,sanitation,andotherbasicfacilities.Thefirstdutyoftheprojectistoprovidethemwiththestandardfacilitiesbutinadditiontothat,theaimoftheprojectistoimprovethepersonalandsocialwellfareintheslums,soeducationhasthebiggestrole.Theinfrastructureoftheslumisorganizedthinkingofthebasicneedsdistancedandsocialcohesionwithinthedwellings.Forexamplethecommunitycenterstandsbetweentheareaoftheworkshopsandthehouses,makingitaneasyplacetogoafterwork. a snacks and a vegetable vendor 9 8 9. 1.2 TechnologyInslums,thetechnologyinthelivesofdwellersisbasedontheirowneffort.Thehighesttechnologyisbasicmachinesusingeithermanpowerorelec-tricityintheworkshops.Thesebasicmachinesareusuallycreatedandoperatedbytheworkersthemselves.Forinstanceinasteelworkshop,heatingpotsandsharpeningwheelsareproducedandused.Thetechnologyoftheprojectalsohastofittheslumlife.Thelatesttechnologyinmostofthehousesisthelighting.Currently,dwellersareusingkerosenelampsandcandlesthatcostthem6-8Dollarsamonth.Thissystemcreatespollutionanddangerinthehouse.Withtodaystechnology,simpler,healthierandcheapersystemscanbeused.ApossiblesystemthatcanbesuggestedforaslumisLEDlighting.LEDlampshavealotofadvantageslikebeingenergyefficient,longlasting,smallsizeandsafe.However,theyuseelectricity,whichishardtofindinaslum.IftheenergyfortheLEDlampscanbeprovidedbyrechargeablebatteries,thisproblemisalsosolved.Buthowarebatteriesgoingtobecharged?Pedals are simple machines that can generate power using a basic gen-erator. In a slum, these pedals can be produced in steel and wood work-shops, whereas the generator has to be provided from outside. Theexpense of a generator is worth the system because 10-15 minutes ofpedalingchargesabatterytorunaLEDlampfor10hours. 9 10. 2-Ideation 2.1 3D Scenario buildingMotivation modellingThe motivation to build our 3D mock-up was to demonstrate, study, and envision the scenarios.1110 11. ExpectationBased on our 3D mock-up, we expect to see the infrastructure on the Setting X environment. It helps us to expand our possibilities and assists tobuild more in-depth scenarios. By building 3D mock-up, we can approximately measure the dimensions of buildings and infrastructure on our slumenvironment. This resource will be useful to make a more detailed plan to deploy our pedalling system into slum. 11 12. 2.2 Scenario matrixStep 1(Sub-Subjects - Elements) :Everymemberhaschosenoneortwofieldstoresearchandinvesti-gatetheopportunitiesfortheproduct.Thechosenelementsareasbelow:SchoolFamily Life (Home)InfrastructureCommunity Center - Shopping MarketWorkshopsStep 2( Writing Sub-Scenarios) :Everymemberwrote3sub-scenariosbasedontheirchosenfields.Flexiblyeachscenarioiscombinedwithoneormoredifferentfieldsto expand the potentials and create social cohesion through ourproduct in slum.Step 3( Creating Scenario Matrix):Basedonthesub-scenarioswrittenbyeachmember,Matrixisusedas a method to integrate the scenarios. Everyone generalized andpicked up the keyword refer to their sub-scenarios. Each keyword isrepresentedtheirsub-scenariosandusedforcombiningthemtohavemorecreativeconcepts.1312 13. Step 4(Discussing and Brainstorming):Brainstormingonthepossiblecombinationsfromeachsub-scenario.Step 5(Finalizing Scenario):Everysingleideaonpost-itswascollected.Wemadeanalysisandevaluatethecollectedideasandnarrowdownallthebenefitsandpossibilitiesforeachcombinationofsub-scenario.Throughthelongdiscussion,wemadeadecisiontoeliminatesomeideasthatunpracticalandnotbeneficialforour concepts. Finally we came up with few concepts of our product based on selected ideas. Finally we combined the ideas and came up with twoconcepts. 13 14. Scenario Matrix1514 15. Thecombinationofeachsub-scenarioisformasbelowDB PK M N15 16. 3-Integration 3.1 Final scenario Rashmi is a nine year-old Indian girl living in a 50 household slum in Ah mad ab ad. Sheis in third grade, studying in the school of her neighborhood. She lives with her parents and3brothersinalittlehousemadeofdifferentusedmaterialsandwaste.Inthemorning,sheeats some bread, gets out of the house, and meets her friend Sadar, at the street corner. Oneday of April, Padmakshi, the teacher, told the kids something very special was going to hap-pen to the school. A new game was going to be built in the playground, something they hadnever seen before, a light race! The teacher also explained that it would help very much tothe school, because this game provide them power for a new lamps called LED lamps. Thisway the school could open more hours during the day, and maybe start some night coursesfor adults or art classes. The aim is to have fun! said Padmakshi, and in a few weeks we willhave a big party, and you can invite your family and friends, everybody is welcome. Nextday,Rashmiwokeupearlierthanusual.Sheshookherlittlebrotherandwhis-pered,todaywearegoingtotrythelightrace!Comeon!Wakeup!IdontwanttobelateThey walked to the school and in the way they met some of their classmates, they were veryexcited,andtheypreparedlittlecompetitionsbetweenthem.Whentheywenttotheschool,teacherswerewaitingforthestudentsintheplayground.Theypaintedbigbanners,andtoldthe children to make 4 lines in front of them. The 3 meters wooden structure was coveredwiththinplasticstripesandinthegroundtherewere4seatswithdifferentcolorcirclesintheback. The science teacher explained how the game works, you can challenge a minimum ofonefriendandamaximumofthree,theplasticstripewillstartlightingthecolorofyourseatwhileyoustartpedalling.Theharderyoupedal,thelightgoesupfaster,andthefirstarrivingto the top, will illuminate the dome and win!1716 17. Kidsspentallthemorningplayingaroundthegame,afterlunch,allthepeopleofthecommunity was invited and almost everybody got to the school. The owners of the work-shops also went there, because they are responsible of the manufacturing and assemblingofthefuturesgames.Someparentsaskedthemquestionsabouthowthemechanismworksandcosts.Peoplewerecuriousaboutthisnewlightingsystem.Rashmi was racing against her father, when her mother told her it was already dark and shehad to go home and have dinner. Though she was upset, Rashmi obeyed, and looked for herbrothers.Allofthemcamebackhome,andtalkedabouttheschoolinitiative.Rashmismomwas wondering how it would be to have one of this for all the community.A few months later, another game was inaugurated in the community centre. Every-oneagreedtopayalittleamountofmoneyeverymonthinexchangeforpowerfortheLEDlamps in their houses, this way they could throw away the kerosene lamps, which were un-healthyandexpensive.Thisway,theycouldhavelightintheirhousesforhalftheprice.EverymemberwasgivenaLEDlampforonetime,andtheywere free to buy more if necessary. Ekagrah,Rashmisfather,workingeverydayinhisownmetalworkshop,hadamicrocreditfromthelocalbankwiththeothercolleagues,Sa-dashiva from the wood Workshops, and Vanani, a young woman as the head of the fabric atelier. This way, they could buy some basic machines forthemaintenanceofthepedalsandslumhouses,nottodependonpeopleoutside.Theyalsogavesomeparttimejobtoyoungmenthatwanttolearnthe trade. At the end of everyday, Ekagrah goes to the community centre. Every night, they can see how people dance, play music and paint in a veryfree ambience, where everybody can enjoy and share their own talent. While a group of girls are performing the classic Agama Nartanam, Ekagrah,sees his friends who call him for a pedal challenge. As they pedal and have fun, they light the streets and their own houses. On the other side of theCommunityCentre,Vananiishelpingtothelocalartistswiththetournamentpromotion,theyarepreparingsomeposters,composingsomecheerfulmelodies,andsewingcolourfulflags. 17 18. 3.2 Sketches 19 18 19. Horse race by pedalling concept..19 20. 2120 21. 3.3 Final concept ideaWhenthesubscenariosandideasinthematrixareintegrated,thefinalconceptideaisgettingpeopleinterestedinpedalingwithouthavingthegeneratedpowerasonlymotivation.Toachievethis,byusingpartoftheenergycreatedbypedal-ing,agamethatattractspeopleisdesigned.Bycreatingacompetitivegamepeoplewillchallengeeachotherandkeepcyclingagainsteachotheraslongasthegameisinterestingenough.Usingthismethod, people that are not able to pedal with also get light, and the Instead of people pedalingreluctantlyjusttogetthepower,wewanttocreatethesituationwherepeopleareactuallystandingin line to pedal.Becauseitisabittooambitiousandnaivetotrypoweringthewholeslumusingjustonegameele-ment, the start is with a pilot project to get people interested. It can be seen as an investment forthebiggerpicture.Bycreatingaplaygroundthathasthesamesystemisit,thelightsontheeduca-tionalcentrewillbepowered.ArtistsForthedecorationandlooksoftheconcept,localartistcanhelpwithcreatingaprojectthatestheti-cally suites the taste of the local villagers. Workshops and shows can be performed. 21 22. Social cohesionWith this project social cohesion is createdondifferentlevels.Firstisbyhelpingthechildrenintheslumbyimprovingtheeducationalcentre.Theirlivingenvi-ronment improves with the playground, they learn to play and share togetherandtheygetsomeexercise.Alsoinvolvingthemwiththepromotionofthebigproject, and making workshops give them a sense of solidarity.Second, with the big project, strong ones in the community help the elder onewhicharenotabletopedalfortheirbattery.Onemailbatteryisplannedtobeusedlighteningthemembershousesandstreets.Withlightduringnight,se-curityinthecommunityincreases.Everyonecontributestoabetterslumandincrease social cohesion considerably.Peoplecanbeproudoftheirlocalartistsandhavethefeelingthattheprojectisreally setup by the villagers themselves. 23 22 23. 3D Renders 23 24. 2524 25. 25 26. 4-Implantation4.1BrandingandPromotionPlanForthepromotionplan,firstwewillmakeadealwiththeschool.WewillgivetheLightsupgameforfreetothechildrentobeplacedinfrontoftheschool.Inexchange,theteachersundertaketheresponsibilityofeducatingthechildreninasustainablewayandmakethemconsciousaboutclimatechange.Theywillalsohelpuswiththeanswersoftheinhabitantsquestionsandorganisevariouseventsforpromotion.WewillpresentLightsUpinapromotionfairintheschool,whereeverybodywillbeinvited.Thelocalartistareinvitedtocollaborateastheycan,paintingfaces,playingmusic,orevenplayinglittlecomedyscenes.Themainideaistoexpandtheconceptinabiggerscaletothecommunities,andbuildapowernetbetweentheproductandpeoplewhowantstousethispower.Thefirstonestoknowhowitworksarethechildren.Theycantelltheirfamiliesabouttheinnovationintheschool,andwecreateanew conscience in young people, for the future. Everybody can play and pedal, so everybody can be connected. Lights up will be placed in an openarea so that people get there easily and meet your friends to have fun. The cost of becoming a member of lights up net is $4 a month. All the partsoflightsupgamewillbeproducedintheworkshopsofthecommunity.Thiswillincreasethewellbeingbycreatingnewjobvacancies.Theownerscan also use the power, and they will contribute in the maintenance of the product. We can provide them materials if they need, but Lights up isdesignedfortheworkshoptobeindependent,andthiswaytheywillhavemajorprofit. 27 26 27. 4.2 Community WorkshopsBeforethepilotprojectintheschool,firstwewilldiscusswiththecommunitycentremanagers,theheadsofthedifferentworkshopsinvolvedinthemanufacturingofLightsUp,theradiostationworkers,theycanhelpusforthepromotion,thelocalartist,theteachersoftheschoolandthelocalauthorities.WewouldliketoknowtheiropinionaboutLightsUpproject,howitcouldaffecttothecommunitycohesionandlifestyle.Thesepeopleknowverywellhowthecommunityworks,andtheycangiveusasincerefeasibilityopinion.Weareopen-mindedandweacceptcriticalideas. 4.3 PrototypingFortherealizationoftheproductwetrytokeepitassimpleaspossible.Thiswaytheproductcanbemanufacturedbythevillagersinworkshopanditwillalsokeeppriceslow.Wedothisbyusingstandardizedparts,cheapmaterialsormaybeevensecondhandparts.Thismeansthatwewillusealotofmetalsandbambooforconstructionalusesandwoodforthebiggersurfacesliketheseats. 27 28. BambooBambooisnaturesgifttotheconstructionindustry.Thinkofit:ahollowtube,exceptionallystrongandlight,growingsofastthatitcanbeharvestedafterayear,and-givenalittlelonger-reachinga diameter of 0.3 meters and a height of 15 meters. Tali bambooisusedforstructuralapplications(housesorfurniture).Itisex-ceptionallylight,andstiffandstronginbending.Itiswidelyusedforconstruction(likethisbridge).AndsinceitgrowsinIndiathisis a good example of vernacular design.MetalsForattachingpartsoftheconstructiontooneanotherwewillbeusingthreadedfasteners.Maybesomeextrabracketswillbeusedforsupportingtheconstruc-tionbutsincethelargerpartoftheconstructionismadeofbamboo,thereisnot much need for using metal. Also the handle bars used to give the user somesupport while cycling will be made from metal tubes. These tubes will be con-tracted out and will just be bended to create the desired shape.WoodForthewoodenseatsmostlyhandtoolswillbeused.Justforsawingtheplanksthewantedsizewewilluseacircularsaw.2928 29. ElectronicsTheelectronicsforthefinalproductareabitmorecomplicatedbutwillalso be produced by hand. The LED-strips will be contracted out. The gen-erator can be manufactured by the villagers themselves. The complicat-ed part is the processor that is used to control the LED-strips during thegame. It has to make sure that the faster you paddle, the faster the lightsgo upwards and that the color of the winning user lights up the top of theconstruction.Withhelpofsomevoluntaryexpertstheseprocessorswillbe quite easily programmed. The biggest cost will be in manufacturingand buying the electronic parts.The generator is not that hard to manufacture and can therefore be manufacturedby the villagers themselves. The electrical scheme would basically look like the oneyoucanseeontheright.Thegeneratorasawholecanfitinasmallboxandcanfitbetween the legs of the paddling user (see images below).The gridThegridforthefinalprojectbasicallyjustconsistsofwiresconnectedtothebasethathasthepowerstoredinbatteries.Topreventexcessiveusewewilllimittheusageofthelightbyatimeframe.Thememberswillonlybeabletousethelightsfromsixintheeveningtillsixinthemorning.ThemembersoftheprojectallgetanLED-lampasshownontheimagesontheside.29 30. 4.4BudgetingandBusinessPlanBudgetingMaterialCostOurbudgetingissupportedbymicrocreditforatotalof$1000.Mostbudgetsgenerator 8x25=$200willbeusedforgettingalltheessentialmaterialsthatweneeded,includingLED lights40x5=$200light, Bamboo, Generator, and the Grid. Rest of the budget will be used for hiringprocessor & strips$100batteries $200workers to build our product called Lights Up.construction$200grid$30Thetableisthebasicassumptionofourbudgetplanwillbeusedforthisproject.promotion&labour$20 + voluntarywage$50total $1000 + voluntaryBusiness planHopeisanestablishedsocialentrepreneurialdesigngroup,offeringpedalpowerLEDstooltosluminhabitantslocatedinIndia.Ourprimarymarketisthesluminhabitants,whichnormallygrowsyearbyyearduetorisingpopulation.WeprovideourproductcalledLightsUpanddeployincentreoftheslum.Thisproductwillhelpslumdwellerstorechargethecommunitysbatteriesbypadalingtheproduct.Weofferspecialmembershipservicetobecome a member of lights up net with an amount of $4 for a month. The main advantage of becoming a member is they can be provided a light-ing for their house at night which distributed by power net. For long-term business plan, we will promote our product to other slum areas and helpthemtosuccessfullyperformtheproductforbuildcommunityswell-beingbycreatinglight.3130 31. 1st year 2nd year 3rd yearIncomeMonthly payment$1920 $2100$2100for the electricityTotal$1920 $2100$2100Outcomegenerator $200lights$200$100 $100processors and strips $100 $20$20batteries $200 $50$50constraction$200grid $30 $30$30promotion&labor$20 $20$20wage $50 $75$75With the income of 4$ from 40 houses of the slum, we reach the break-Total$1000$295 $295evenpointafter7moths.Inthreeyearswewillhave4530$profitfromthe Lights up game.Profit $920$1805$1805Total$920$2725$453031 32. 4.5 Pilot Project PlanAftertheapprovalfromthecommunitycentremanagers,theheadsofthedifferentworkshopsinvolvedinthemanufacturingofLightsUp,theradiostationworkers,thelocalartist,theteachersoftheschoolandthelocalauthorities,thepilotprojectstartsintheeducationalcentre.Themanufactur-ingisbytheworkshops,andtheartistsaremotivatedtohelpthedesignbypaintingit.Thepilotprojectisgoingtobeusedbythechildrenwhowillpowertheirownschool.Thesechildrenareexpectedtousethepedallingsystemefficientlyandprovidelightingfortheirowngood.Theobjectoftheprojectistocatchthepeoplesinterest,tomaintaintheusageoftheproduct,andtohaveanongoingsystemthatishardtobreakdown.TheteachershaveabigrolefortheirauthorityonthechildrenwhoarethefuturegenerationChildrencanmotivateandinformtheirfamilies.Thefirstexpensesare going to be done by the micro credit, $1000, and no money is going to be gained in the pilot project. However, its success is going to show the bigpotentialprofitthatwillbemadeinthesecondstepoftheproject:Lightsupforthecity.IfchildrenareencouragedtoplaywithLightsupanditspowerisenoughtochargethebatteriesoftheledlampsoftheschool,thenabiggerversioncanlightupthewholeslum. 4.6 Up scalingAfterthepilotprojectsucceeds,peoplewillbeawareofthefunctionandutilityofLights-Up.ProfitisgoingtobemadebysellingtheenerdygainedbyLightsupforthecitytothedwellersforamonthlyfee.Withtheprofitthatweearnonthefirstyear,wecanaddmoreseats,thatmean,moreplayersandmorepowerforthecommunity.Bysettingupagridsystemofledlights,westartlightingthehouses,theshops.Adultschargeonebigbatterythatbelongstothewholecommunity.Lightsupforthecityisexpectedtobringjoy,excitement,responsibility,andsocialcohesiontothedwellerslife.Inthefollowingyears,wecanaddsomeLEDlampsforurbanlighting.Wecanalsoadaptseatfordifferentheightsandimprovethegameaswellasdevelopdifferenttypes.Afterfewyearswecandesignmoreproductswiththesameconceptthatprovidespowerforlightningandcreatessocialcohesion between inhabitants of the slum. Also we can adapt the concept to another slum from another country. 33 32 33. 4.7PlanningShort-Term planFor short-term plan, we will be promoted our product in slum area and gain interests from slum dwellers. In terms of business, we will mainly focuson our membership services to increase the lights up net members to successfully manage the product without having troubles as well as pay backthe micro credit.Mid-Term planFormid-termplan,wewillbepenetratedintootherslumareasandsellmoreofourproduct.Inthisstage,wewillbegainmorereputationsandin-creaseourprofitdramatically.Long-term planForlong-termplan,wewillbepromotedourproducttootherslumsindifferentcountriesregardlessbackground,culture,ritual.Sinceourproductisdesignedbasedonuniversalitydesign,therewillbenoculturaldifferencestouseourproduct.Globallywewillhaveourcompanybranchesindif-ferentcontinentsrefertotheslumpopulations.WewillbespentmorebudgetsonR&Dtodesignmoreproductsforvariousfields.Wewillhelpsluminhabitants to successfully perform the product and build social cohesion as well as well-being in environment. 33 34. 5- ConclusionWhen Lights up project is accomplished and the product is started to be used, the quality of the dwellers life will be improved in two ways. Themost clear one will be the LED light that will bring them a new concept of lighting, safety, and consciousness in environment. Making it cheaperand healthier for them, the project is going to be long lasting. On the other hand, Lights up for using one main power source belonging the wholecommunity, will create unity among the dwellers. All individuals will be responsible for the community, helping the elderly ones, and competingin a game that bring them enlightenment. This way, the social and the individual well being in slums will be improved. 35 34 35. MODULE 21- Analysis of the case1.1IntroductiontotheRsRulesTheruleofthe3Rsisthebasisofwastemanagement.Reduce,ReuseandRecycle(nowadaysbecanaddRe-think)areclassifiedinawastehierarchy,in order of importance.Reducemeans:Ifwereducetheproblemwewillhavelesstosolve.Reductioncanbedoneintwolevels,reducetheconsumeofgoodsorenergy.Wecanreachthattargetby:-Limitthequantityofone-useobjects-Usedevices(washingmachines,dishwashers)withtheircompletefunction-Limitwaste,closingfaucets,disconnectingstandbyelectronicdevices.Reuse is to use an item more than once, it also reduce environment impact indirectly. Every material or good can have more than one useful life, re-pairingthemorusingimaginationforadifferentuse.- Replacing single use products with one reusable one, reduces the number of products to bemanufactured.- Reduced disposal needs and costs.- Refurbishment can bring sustainable and well paid jobs to underdeveloped economies.-Olderitemwerebetterhandcraftedandappreciateinvalue.Recycleistheprocessofusedmaterialsintonewproductstopreventwasteofpotentiallyusefulmaterials,reducetheconsumptionoffreshrawmaterials,reduceenergy,airandwaterpollution.Therecyclinglinestartswhentheconsumerseparatesthepackagesoftherestofthegarbageandthrowthemtodifferentcontainers.TheEnvironmentalProtectionAgencyoftheU.S.giveusthisdata:Between500billionandatrillionofplasticbagsperyeararoundtheworld.Inourcase,weshouldadaptourwastemanagementknowledgetotheenvironmentconsciousnessoftheslumspeople. 35 36. 1.2GarbageCollectionRealitiesWestern CountriesInbigcitiesmoderncollectingsystemisusedtocollectgarbage.Generallyinthissystemtherearedifferenttrashbinsfordifferentkindsofgarbagelikeglasses,plasticsetc.inlivingspaces.Bigtrucksforgarbagecollectionaretravellingaroundthecity,collectingthegarbagefromthosebins.Inmostofthebigcitiestherearedifferenttracks for recyclable trashes and non-recyclable trashes. Recyclable part of the garbage collected from all around the city is taken to the big recyclingfactories. The other part is taken to burning factories. Energy is converted by burning the garbage to be used for electricity.Thebestthingaboutthegarbagecollectingsystemonbigcities,everythingishygienic.Peopledonthavetotouchthegarbageintheprocessofcol-lecting.Alsogarbageisseparatedinfactoriesinmorehealthyconditionsthanslums. 37 36 37. SlumsAlthoughinsomeslumstherearerelevantsystemsofcollectinggarbageaccordingtotheruleof3Rs,therearealsolotsofdangerouscircumstanceswhile the dwellers collect the trash.Usuallythemainaspectoftheslumpeoplebycollectingthegarbageistoearnmoneyfromthem.Alltheworkofcollectinggarbageisdividedintosomelittlejobslikecollectingthegarbagefromhousesorfromtheenvironment,takingthemtosomeplacetoseparate,cleaningthemandsoon.Thebasicproblemofthisprocessisthat,almostineveryprocessofcollectinggarbageisthatslumpeopleareinclosecontactwiththegarbage.Thiscauses lots of diseases.Thenumberoftheslumsmentionedaboveisverylow.Inmostoftheslums,therearenogarbagecollectingsystemthatday-by-daydiseasesarein-creasingandlivingconditionsarebecomingworseinthatkindsofslums. 37 38. CityOfTheDead,aGarbageCityA slum in Cairo, called City Of The Dead, or Garbage City, is a good example of a slum wherethedwellersearnmoneywithgarbagecollection.Theyliveingarbageandeveryperson,includingchildren,womenandevenelderlypeoplecontributetothegarbageseparation.Familieshavespe-cializedinspecificmaterialslikeplastics,metals,glass,etc.Thedwellersmakeuseofeverykindofgarbage.Wastedfoodisusedtofeedanimals.Steel,glassandplasticbottlesaresortedbyhandandsold as raw materials. The rest is burnt as fuel. Like in most garbage slums, the main problem in theslum is the diseases.3938 39. 1.3BagProductionTechniquesDelhiInDelhi,Theyworkwithragpickers,whocollectplasticwastebagsandsellittothecollectioncenters.Plasticbagsarewashed,driedandseparatedbycolors.Theplasticbagsthengointoamachine,whichpressesthemintothickerandmore durable sheets. No dyes or inks are required. It takes about 60 plasticbagstomakeonesheet.Thesheetsarethencut,linedwithclothandstitchedor moulded into the various products in small family companies.The project is already creating jobs for more than 60 rag pickers, people atcollectioncentersandfabricatorsinNewDelhi.Itisprovidingthemandtheirfamiliesmeansoflivelihoodandaccesstomoreopportunities.Praia Da PipaIn Praia Da Pipa, There is a bag company called Suba Design, founded by HannaBregtjeHoubenandDankers,toprovideformoreopportunitiestoofferajobinsmallcommunity.PraiadaPipaisasmallcommunityintheNorthEastofBrazilwhere many tourists are visited. Local collectors gather a recyclable cardboard,plasticbottlesandbeercanstoworkshop.Theyprocesswastematerialsintocolorful bags. 39 40. CalcuttaIn Calcutta, the Fairdeal Crafts Organization works with women insmall villages, for those who collect a used saris and rags. This fairtrade organization works with small family companies to processwastecottonintocolorfulnewfabricsandbags.BhopalInBhopal,thereisafairtradeorganizationfoundedin1984afterthegasdisaster.Theorganizationprovidesthevictimsandtheirrelativesfornewsourcesofincome.Thisorganizationhastrainedmorethan360 people and provides them with a sustainable income.4140 41. 1.4 Market Research on Recycled BagsIn1977,groceriesfromtheUSchangedtheplasticshoppingbagsforrecycledpaperbags.Nowadays,mostsupermarketsencouragetheuseofreus-ableshoppingbagsandevensomeofthemrefusetogiveplasticbagstotheclients.,Wecanalsofindanewterm,sustainablefashionorecofashion,withathegoaltocreateasystemwhichcanbesupportedindefinitelyintermsofenvironmentalism and social responsibility. The most known brand might be Freitag where in 1993 graphic designer Markus and Daniel Freitag, fromSwitzerlanddesignedaheavy-duty,functionalandwater-repellentbagtocarrytheirdesigns.Inspiredbythecheerfullycoloredlorriesrumblingalongthecross-Zurichhighwayjustinfrontoftheirflat,theycutamessengerbagoutofanoldtrucktarpaulin.Forthecarrybelt,theyusedsecond-handcarseat-belt webbing, while an old bicycle inner tube provided the edging. As luck would have it, their personal need turned into a business which nowemployedmorethan80people.Startingfromtheiroriginalmessengerbag,theFreitagbrothershavedevelopedandmarketedmorethan40bagsfor women and men. Freitag products now sold around the globe, in over 300 shops. This successful business is the best example for our assignment,howtomakeprofitandreusetheroughmaterialsinourreach.Freitagstartedatrendwhichalotofwebsitesdedicatedto. Freitag GECKO 41 42. BAZURA BAGS REUSEITENVIROSAXMY Recycled Bags4342 43. 2- Case Scenarios2.1Setting:SlumThe slum the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in the slumare houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place with itsworkshopsmanufacturingthenecessarydevices,itscommunityareaandschoolprovidingwithsocialinteractionandeducation,itswaterbasinforcleanwater.Housesarebuiltbythedwellersthemselves.Thedwellersarecommonlyfamiliesoffour-five,livingclosetotheirrelativesandneighbors.43 44. 2.2 Sub scenarios1.AfterpreparingherlunchandthenhelpinghermotheraboutthehousestuffsRashmihome.Carryingtheschoolstufffromhometotheschoolhasbeenalwaysaproblemforher.Butsincetheslumstartedusingthenewcollectingsystemandproducingnewbags,theyfoundthesolution.Pertwohousestheyhavegivenonebagforchildrentocarrytheirstuffstotheschool.Shestartedsharingthebagwithhersisterandherneighborfriends.They meet in between the two houses and then put everything into the bag. Everyday one of them is carrying it. When they arrive to the school theytooktheirstuffsfromthebagandhangittothehanger.Schoolisthewastepapercollectingspotoftheslum.Thepapercontainerisinfrontoftheschoolsostudentscanthrowtheirwastesintothatpapercontainer.Theplasticbagandthebottlecontainerisinfrontofthemarket,andtheotherones are put somewhere inside the slum. Every Monday workers are pushing the containers to all of the houses to collect the garbage from the houses.2. Around 5 in the morning Kevin gets up to get his partner since they collect the garbage in groups of two. They use the ingnues system that hasbeenproducedduringtheworkshopbythedwellersthemselves.TherearetwotasksKevinhastodoforcollectinggarbage.Firstofallheneedstopickuptheplasticbagsputoutsidebythedwellersandsecondofallheneedstocollectthedriftedgarbageinthestreets.Whendonecollectingthe maximum amount of garbage the system can carry, they need to go to the central gathering spot and sort out the trash. Some of the garbage isimportant because it is used for bags that will be shipped overseas.3. When Anne goes to the Bijenkorf in Amsterdam she sees a stand that promotes bags that supposed to create social cohesion. It is kind of crowdedatthestandbecausethebagsarekindofunique.TheyaremadeofgarbagecollectedinsluminIndia.Sherealizesthatthesalesofthesebagshelpspoor people in India which gets her kind of interested in buying one. With her new bag, she can show people that she has environmental concern andshe can share this value with other people with similar bags. 45 44 45. 2.3 Final ScenarioThatday,Rashmismother,Abirami,wasgoingtothebasinafterleavingthechildrentotheschool.Shehadtocleansomeclothes,wipesandrags.Shewasfeelingnotsousefulathomelately;thekidswerealmostself-sufficient,attendingtheclassesandgettinggoodgrades.Thatwaswhyshewasntreallyafraidoftheirfuture.Shewouldlikeherchildrentogooutoftheslum;shecouldntitmakesure,butatleasttheywouldhaveaneducationandapossibilitytoprosper.Whileshewasconsideringallthosefeelingsandthoughts,puttingtheclothestosoak,someonetouchedhershoulder.ExcusemeLady,canItalktoyouforasecond?AWesternman,dressedinablueshirtandopenedsandals,wasstarringather,waitingforananswer.Abiramimutteredsomethingincomprehensible,Imsorry,Ididntwantedtobotheryou,haveanicedayheturnedaroundandwentdownthestairs.WaitSir!Whatyouweregoingtoaskme?ThemaninblueexplainedtoAbiramithenewiniciativethatHopewasbringingtotheslum.Itwasplannedtobeanewgarbagecollectionsystemnearthebasin,replacingthemountainsofrubbishallaroundtheslum.Theplaninvolvesdifferentsub-systemscreatingabigsystem.ThereisaCol-lectingpoint(centralpoint)whereallgarbageiscollectedtogether,andseparatedinafunctionalway(metalfortheworkshops,plasticbagsandotherplasticitemsfortherecycledbagworkshop,reusableitems,andotherwaste).Sub-collectingpointsstandinfrontofthehouseholds,super-market and community centre. Those bins can easily be transported to the central point and redistribute the garbage. This creates an important kindoforganizationbetweendedwellersandmanagers.Employeesinchargeofcollectinggarbageinandaroundtheslumridecarrierswith2separatespacesfordifferentkindsoftrash.Attheendoftheday,theyallmeetinthecentrepointandcollectallthegarbage,separateandlookformaterialstheycanuseforproductionofthebags.Therearesomepeopleinchargeofthegarbagecollectionsystem.However,everybodyisexpectedtobeinvolvedinseparatingathomeandreusingthematerials.Womenwillbeprovidedjobstoproducebagsfromtheplasticbaggarbage.TheyAbiramiwasimpressed,shetoldthemanshehadtothinkaboutit,asktohishusbandandmaybegetmoreinformation.45 46. Fewdayslater,afteranexhaustingday,shetoldEkagrahwhathappenedthatmorning.HehadameetingwiththelocalauthoritiesandHopethatafternoon.Healreadyknewwhatshewastalkingabout.Iagreewiththatman,anditwouldbefinetohaveanotherincome.Iallowyoutoworkmakingthosebagsmeanwhileyoudontoverlookyourhomeobligations.Nextmorning,asusual,shewenttothebasin.Butthistime,afterthat,shewenttotheHopebasementandaskedforthemaninblue.Ireallywanttoworkforyou,whenshouldIstart?WhenRashmiwenttoschoolthatday,therewerepiecesofgarbage,someboxes,andacolorfulbagintheclass.Theteacherfirstintroducedthemtothebag.Sinceallthestudentscametoschoolwithnobagorwithplasticbags,theywereinterestedinthesubject.Theteacherthenstartedtotearthebagaparttoitspieces.Sheshowedthestudentswhatmaterialsthebagwasmadeofandtoldthemthattheywereinfactgarbagefirst.Ifthestudentsthrewawaytheirgarbageinspecificcoloredboxesaccordingtotheirmaterial,whenthegarbagebinwasfullenough,theycoulddesigntheirownbags.Rashmilovedpaintingandcoloredclothes,soshewasveryexcitedaboutthesubject.When returning home, she saw giant cylinder bins in front of the workshop places. She saw some workers push the garbage bin in between thestreets. This thing made a cheerful sound; Rasmi got excited and followed it. She went close, but she could not reach for the top. An old man told hertomoveawaynottobeveryclosetothedirt.Shewenthometotellhermotheraboutthebags,causesheknewthathermothersbagwasveryoldandbroken.Butwhenshecame,Abiramialreadyhadabag.ShetoldRashmithatsheandRasmisauntstartedtomakethesebagswithacoupleofneighborsaswell.Hopehadgiventhemoneofthesebags,touseandtoanalyzethedesign. 47 46 47. 3-Ideation 3.1 Product Ideas- Module trolleys-Trolleywithdifferentbags,onewheel-Garbagebucketattachedtoaheliumballoon- Create a net between the houses, with hooks, the garbage will be moving above the heads, and will end the journey at the center point.- Every house has a wire that goes directly to the centre point-Differentwaystocarryagarbagebin(intheshoulders,likeawheelbarrow)-Amanwithakindofmetalskirtwithdifferentcompartments,hecollectsgarbageoftheslum(peoplethrowgarbageathim)-Createarailwaynetandtrolleysarepassinginfrontofthehouses,itiseasytocarry,andhandlewithbigsizeoftrolleys.- Kind of slides in the centre point to distribute the garbage easily.- A big rubber ball, moving around the slum (with 2 men in charge of it) with a hole that can be opened and closed. It is perfect for the type ofgroundbecauseitsveryadaptable,itsfunny,andthesphereisthebettervolumetokeepthings(morevolumeofgarbage)butitsnoeasytomanage, the manufacturing is expensive.-Acylinderwith2rollingpartsateachextreme,andinthemiddleonefixedcylinder(sotheholeisalwaysup)thegripisbetteranditslow-cost.47 48. 3.2 Sketches for IdeasDifferentwaystocarryagarbagebin Garbagebucketattachedtoaheliumballoon4948 49. Create a net between the houses, with hooks combiningbagsviashapeorpatternA big rubber ball, moving around the slum 49 50. A cylinder with 2 rolling parts at each extreme5150 51. 4-Integration 4.1 Final Concept IdeaAftercombiningthesubscenariosandbrainstormingaboutourproductideas,bothforthegarbagecollectingsystemandthebags,weeleminatedsomeinspiringbutunrealisticideaslikehelliumbaloonconcept.Thinkingthatwehaveverynarrowstreetsintheslum,wecomeupwithaverysimplevehiclethatcanbeusedinnarrowstreetsoftheslumandasimplebutverystylistandeffectivebagforcreatingsocialcohesioninWesterncountries.Thereare7trolleysaroundtheslumandacentralpointofcollectingthegarbage.5ofthose7trolleysaredrivenbylocalemployeeswithonehelperpertrolleytothrowthegarbageinto.Inthecentralpoint,thegarbagewillbeseparatedanddistributed.Allthesystemisacommunityorganizationbuteveryoneontheslumexceptchildrenareinvolvedintheprocessofcollectingthegarbage.Thereasonwhywekeepchildrenawayfromthecol-lectinggarbagephysicallyisthatwewanttopreventthemfromthebadhealthconsequencesofthisprocess.Butwewantthemtobeawareoftheissueslikerecycling,reusingmaterials.Thatswhytherearerattlesinsidethetrolleyscatchingtheattentionofthechildren and informing the dwell-ers that the trolleys are coming.OurfinalconceptideaaboutthebagistocreateawarenessandsocialcohesioninWesterncountries.Toachievethisgoalandtogetattentionofalarger numbers of people, the bag is suitable for both men and women. The design involves badges to be designed by a certain slum and have its ownidentity.Theownerofthesebagsareexpectedtoexchangethesebadgeswitheachotherandbeawareofalltheslumsintheworld.51 52. SocialCohesion:Beingawareofdevelopingtheirslum,thedwellerswillattendeverygarbagecollectingsessionandeveryonebeinginvolvedintheprojectwillimprovetheirsocialwellbeing.Thewomenaregoingtogaineconomicpowerbyworkinginthebagproduction.Thedesignofthebagsrequireseveryslumtohaveitsownbadgedesign,identity.Thiswaydwellerswillfeelproudandsenseofbelonging.Inthebigcities,whenpeople,whoareusingthebagssoldindeBijenkorf,seeanotherbagfromanotherslumtheywillfeelaconnectionbetweenthem and they will share badges with each other. The person will understand that the other one also has environmental concern and an interest incontributingtoslums.Theywillhavetocommunicate,meetandwanttoexchangetheirbadges.LocalArtists:Localartistshavethebiggestpartinourproject.Thedesignofthebadgesistotallyintheirhands.Itisabigopportunityofshowingtheirtalentinbigcities.Thiswillcreateanidentityforboththeslumandtheartist.5352 53. 4.2 3D Modeling and Renders- wooden and metal structure- 2 heights of handles- stand by bar to the ground- 30 cm between the base of the container and ground-2containersfortheinitialseparation-rattlesinsidethatmakesound 53 54. 5554 55. When standing, metal stand bar is pulled down for stability. 55 56. Central point where all the garbage is collected.5756 57. -Unisex messenger bag-Handcraftedbyslumswomen-Cooperationwiththelocalartists- Every bag from a concrete slum- Sharing badges with other people 57 58. Rubbibag designs from India5958 59. RubbibagdesignbyalocalartistfromSidarec,Africa 59 60. RubbibagdesignbythefamousartistDickyMorrey6160 61. A user that has shared his badges61 62. 5-Implantation 5.1 PrototypingRubbi RollaFortherealizationoftheproductwetrytokeepitassimpleaspossible.Thiswaytheproductcanbemanufacturedbythevillagersinworkshopanditwillalsokeeppriceslow.Wedothisbyusingstandardizedparts,cheapmaterialsormaybeevensecondhandparts.Thismeansthatwewillusemetalandwoodforconstructionalusesandwoodandbambooforthebiggersurfaceslikethecontainer.6362 63. WoodFor producing the wooden panels mostly hand tools will be used, such as drills. Also for the tophandlebarsandthebiggestpartoftheconstructionwewillusewood.Justforsawingtheplanksthewantedsizewewilluseacircularsaw.Forthewheelswewillmostlikelyuseabandsaw.BambooWe will use Bamboo for the bent panels that are part of the container. We use bamboo in this casebecause it is strong, light and easy to bend. It is also growing fast and easy to get around Mumbai,so called vernacular design.MetalsForattachingpartsoftheconstructiontooneanotherwewillbeusingthreadedfastenersandnails.Maybesomeextrabracketswillbeusedforsupportingtheconstructionbutsincethelargerpartoftheconstructionismadeofwood,thereisnotmuchneedforusingmetal.Wewillmakethe handlebars, used for carrying the cart, from metal tubes. These tubes will be contracted outand will just be bent to create the desired shape. The tubes will be connected to the bearings thathold the axes of the wheels. This will be done using manual metal arc welding. The axes of thewheels will also be made from metal tubes. 63 64. 1.Collecttherecyclableplasticbagsforproducingbag.2.Cutthecollectedplasticbagsintorelevantsizes3.Cleanandrefinethepiecesofplasticbags.4.Produceflatplasticsheetswithusingiron.5.Producearecyclebagandattachbunchofsnapbuttonswith using sewing machine and badge machine.6564 65. 5.2Branding&PromotionPlanBrandingRubbiRollaiscombinedwordbetweenrubbishandrolling.Thecombinationlogoconsistsofsymbolandbrandnametoenhancetherecognition.Thesymbolisrepresentedtheusageofusing garbage trolley visually. The text based logo is represented happiness and cleanlinesswithusingorangeandwhitecolorsrefertothecolorrepresentation.Rubbi bag is constructed by combining the word between rubbish and bag. The logo was de-signedbasedonthesymbolandbrandname.Thesymbolisvisualizedthesnapbuttonasitisessentialmaterialtoattacheswithbadges.Thebrandnameisusedwhiteandorangecolorstorepresentshappinessandcleanlinessaccordingtothecolorrepresentation. 65 66. PromotionplanFor the promotion plan, we will make a poster to promote ourproductstogainrecognitionfromsluminhabitants.Then,wewillhave some events at school and community centre to introduceour social entrepreneur design group called, Hope along with theplan and our products. Workshops will be held at school to bringusefulinformationregardingresponsibilityofournatureintermsof eco world and also introduce our products associated with re-cycle processes. At the community centre, we will have a promo-tionpartytointroduceRubbiRollatoenhancethepromotioninslum.WewilldeploytherattlesintoRubbiRollatomakeasoundwhilecollectinggarbageinslum.Everyonewillbeabletorecognizethesoundandparticipatetocollectgarbagetogether. 67 66 67. 5.3Budgetting&BusinessPlanBudgetingOurbudgetingissupportedbymicrocreditforatotalof$1000andthefirstyearprofitsfromourpreviousprojectLightsUpforatotalof$850.Mostbudgeswillbeusedforgettingessentialmaterials,whichincludesrecycledwood,bamboo,metal,andwheelsforRubbiRollaand3Sewingmachine,badge machine, printer, and sewing materials (needle, thread) for Rubbi bag. Other rest budget will be spent for labor and miscellaneous materials.Thetableisthebasicassumptionofourbudgetplanwillbeusedforthisproject.RubbiRolla Central PointBagRecycled woodWood 3 Sewing machinesBamboo MetalTools to make badgesMetal partsHandwork A printerWheels(bearings...) Misc. material (needle,Handworkthread)$100/pieceTOTAL$700 TOTAL $250 TOTAL $900$1850firstinvestment 67 68. Business planHopeisanestablishedsocialentrepreneurialdesigngroup,offeringgar-bagecollectionsystemtosluminhabitantslocatedinIndia.Ourprimarymarket is the slum inhabitants, which normally grows year by year due torisingpopulation.WeprovideourproductcalledRubbiRollatoenhancegarbagecollectionsysteminslum.Thisproductwillhelpsluminhabitantstocollectgarbageandmakeeffectiveseparation.Withcollectedandsep-arated garbage, hired slum inhabitants will produce 6 Rubbi Bags per day.Themainadvantageofproducingrecycledbagistheycanmakeaprofitwith using useless materials around them and transform to such a nicedesigned bag. For long-term business plan, we will promote our productto other slum areas and help them to successfully perform the Rubbi RollaandproduceRubbibagtobuildbothindividualandsocietyswell-being.Income:- $1000 micro credit Eachbagscosts$5($10profit)-$850LightsUpsfirstyearbenefits BreakevenPointafter185bags-$15/eachRubbiBag($50instores) 6bags/day- $ 20-300 Selling recycled parts31 working days - 1,5 months6968 69. 6- ConclusionAfterRubbiRollaandRubbiBagprojectsareaccomplished,boththeslumpeople,deBijenkorfcompanyandtheusersofRubbiBagwillhavethebenefit.Thedwellerswillfeelproudofhelpingtheirenvironment,feellivinginahealthyplaceandalsodeveloprelationshipsbetweeneachother.Theywillbegatheringaroundonemission,sotheeconomicalleveloftheslumwillgetbetter.DeBijenkorfwillhaveagoodimageofhelpingtheslumsandcreatingaoriginaltrendinWesterncountries.LastlythesocialrelationbetweentheusersofRubbiBagswillbeimprovedviatherecycledbags.69 70. MODULE 31- Case Scenarios1.1Setting:SlumThe slum the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in the slumare houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place with itsworkshopsmanufacturingthenecessarydevices,itscommunityareaandschoolprovidingwithsocialinteractionandeducation,itswaterbasinforcleanwater.Housesarebuiltbythedwellersthemselves.Thedwellersarecommonlyfamiliesoffour-five,livingclosetotheirrelativesandneighbors.7170 71. 1.2 Sub scenarios1.Itwasanafternoon.AsusualMadhavfeltthirstyafterschool.Hestartedtoruntothewaterbasin,butasheapproachedhestartedtoseeacrowdofpeoplegatheredaroundabigflatscreen.Heforgotabouthisthirst,andsawhisfriendsinthecrowd.Theyweretalkingaboutamoviethatwasgoingtobeplayedatnight.Theyhadheardthatpeoplewenttoseemoviesonbigscreensinbigcities,andnowitwasthereintheirslum.Whenhewentbackhome,hisfatherwascarryingtwostools,withahigherflatpart.Hehadboughtthemfromthesupermarket,buttheywereproduced in the wood workshops. Madhav wanted to help his father, but the job was already easily done. That night, he did his homework on thesestools; and wrote on his notebook on the upper level of the stool. But at night, there was the movie show. His parents carried the two stools withthem to the show, cause they were hurt if they sat on the ground. When the stools were put together, the upper parts combined and created a thirdseatforMadhav.Thisway,hedidnothavetocarryanything;andhecouldseebettersittingatthesameheightasadults.Allthedwellersenjoyedtheshow,andstayedlongertochatandtosocializemoreafterthemovie.2.Rashmiwasthefirstpersonwhowokeupinthemorning.Sunwasjustrisingupwhileshewasstartingtoprepareabreakfast.Shequicklytooksomebreadandcheese,sheboiledthewaterforteaandpouredtheteainacup.After10minuteseverythingwasready,sheambitiouslywenttotable,starteddrinkingtea,hadabitefromthebreadandcheeseandstartedtoreadsomepapers.Afterabout5minuteslaterhermotherwokeup, surprised when she was her daughter awake in that very early hour.-Mydarling,youshouldbesleepingnow,youknowthisisthebigday,youdontwanttoseemsotiredonthestageright?hermothertoldRashmi.-Nomom,iwont..butistillhavetostudymyrole.Everyoneonourslumwillbetherewatchingus. - It will be great just dont worry. Said her mother while huging Rashmi.Afterbreakfasthermotherhelpedhertowearherclothesandputhercostumeintoaplasticbag.Herbrotherandhersisteralsohadtheirclothesonthenalltogethertheyleftthehouse.Whentheyreachedtotheschool,theotherfriendsofRashmifromtheplaywerealsosoexcitedlike her. They all went into the class.71 72. AllthestudentsseatedtothenewmobilechairsthatHopesuppliedforthem.Thatdaytheyhad3hoursofclass.Afterthelasthourended,thepart which were not playing in the play started preparing the stage for the others.TheytookthechairsfromtheclassandcombinedthemintoabigstagewhileRashmiwasrepeatingherline.After30minswholestageandthestu-dent were ready fort he play. The parents were seated for play to start. Then the play started.3.Everynight,Rashmiwascountdownthed-dayformoviefestivalinslum.Themoviefestivalisheldonceamonth,onthelastFridaynightofthemonth.ThemoviefestivalissupportedbythesocialentrepreneurdesigngroupcalledHope.BecauseHoperealizedthatthesluminhabitantsdohaverareopportunitiestowatchamovie,sotheywantedtobringsomeentertainingeventsintoslum.Eventuallyrashimifacedonthed-day,shewenttothefestivalwithherparentsbitearlybeforeitstarts.Whensheapproachedtothevenue,shesawthelargecrowdofpeoplealreadygatheredaroundthebigflatscreen.Whileherdaddywenttothecommunitycentertorentthemovablechairforhisfamily,rashimilookedfortheplacetoseethemoviewithclearview.Themovablechairismadebylargerecycleddrumcaninmetalworkshop.Sorashimisdaddysimplyrolledthemovablechairtothe venue easily and set up the chair on the nice place where rashimi reserved. Finally they sat on the chair and watched the movie together. Rashimiwassohappytowatchthemoviewithherlovelyfamilyaswellasfeltthesoftnightbreeze.4. One day, some of the boys of the school asked the teachers for a soccer tournament. A member of Hope, gave them a new ball few weeks ago,andtheywerereallyexcitedplayingallthetime.Theteachertoldthem,theycould,theyjustneededtolookforcompetitorsandarrangetheteams.Aweeklater,theboysweredrawingthecompetitionprogrammeintheclassblackboardaftertheraffle.Theteacheraskedtothegirlsiftheycouldgoto the community centre for the benches. Rashmi and her friends went there and asked to the manager, he had already prepared the benches, he wasawareoftheevent.Astheycould,girlsreachedtheschool,andstartedpreparingtherowswithsomespontaneousvolonteers.Rashmiwaswaitingforhermother,shepromisedhissonshewillsomerefreshments.Rashmismotherwasnowworkingonthatrecycledbags,anddidnthadtoomuchtimeforherchildren.Butshefinallycame,withtheotherkidsmothers,theysatonthebenchesandenjoythematches. 73 72 73. 1.3 Final ScenarioOnesunnythursday,Rashmiwasgoingbackfromschooltoherhome.Afteralongschoolday,shehadtowriteanessayandsolvesomemathsprob-lems. Her mother and brothers were already home, preparing a special dinner for that night.-Whyareyoucookingthatmuch?andwhyeverybodyseemssohappy?Ihavealotofhomeworktoday!sobequiet,please.-Darling,dontberude.Yourfatherwillbehereinamoment,hehasanewprojectforHope.Rasmiwentupstair,climbingthewoodenandnarrowladder,leftherschoolbagandsatonthefloor.Shehadtotellherparentsabouttheexamshefailed,butshedidntwanttobotherthem.Sherealizedshehadtheneedofaquietplacetostudyifshewantedtogetgoodgrades.Shemovedherthoughts away, and went back with her family, his father just arrived and was explainig the good news to his children and wife, he stared to Rashmiandexclaimed:-Rashmi!wherewereyou?Ihavetobeginagain!-SorryDad,so,whicharethosefantasticnews?Ekagrah,explainedthatHopeappearedintheworkshopthatmorningwiththeotherworkshopsmanagers.Thehadameetingalltogetherforanhour, Hope was preparing a new project for the slum, and they wanted to know their opinion, as usual. The new project consisted in a mobile furni-ture, this way the inhabitants of Ahmedabad could enjoy the new events coming up with more comfort. They also would like to take this opportunitytogivethemnewfurniturefortheirown.Themobilefurnitreconsistsin2differentparts,thefirstoneisadoublesidedcushion.Theywillkeepthiscushions at home, they can seat on the cushion instead of on the ground, and with the other side, they can use it like a support table with the cush-ionsideontheirlap.EkagrahthoughtofRashmi,heknewherdaughterwasupsetbecauseoftheschool,evenifshedidnttellhimaboutthat.Thesecond part was a structure that will be kept in the community centre, and the inhabitants could borrow it whenever they wanted. This structure wasexpandable, could be used from 1 to 3 people. Elder people can use it too, so they will feel more integrated in the community, and see their grandsonsdancing,playingsoccerorcompetingonLightsUp. 73 74. AllthemanagersandHopecameupwithanagreementfortheproductionandthepricesoftheXXBench,asitwascalled.Thenextmorning,Eka-grah went to school with Rashmi, he wanted to speak to her because she was more silent as usual.-Areyougoingtotellmewhatsgoingoninyourlittlemind,honey?Rashi looked to his fathers into the eyes, she could avoid it anymore...-Well...Ifailedanexamlastweek...andIstudiedalot,Idontwhathappenedtome,IwasverynervousandMomwastellingmehowproudshe is, that her daughter will become a doctor or...-SlowdownRashmi,itsjustanexam,youjustneedtostudyalittlebitmoreandfindanotherplace.Icanunderstanhowdifficultcanbetofocusathomewithyourbrothersmessingaround...Dontworry,inafewweeks,Illgiveyouapresent,itwillhelpyoutostudy.Fewmonthslater,Rashmiandherfamilywerewaitingonalineinfrontofthecommunitycentre.Everyonewasholdingtheirowncushion,andwereexcited about the new outdoor cinema. They picked up the XX Structure, and placed it in front of the screen. They put the cushions on top of thestructure. - Grandma! We are here! I reserved a place for you!Rashmisgrand-motherwascomingveryslowly,shewassohappyshecouldsharethatmomentwithhergrandsonsandherdaughter.Almostallthefamilieswerewatchingacomedy,andlaughingandscreaming...Itwasaveryspecialdayforeverybody,butspeciallyforRashmi,shefinallyfoundoutaquietplacetostudyandshewasreallyhappywithhernewcushion,shedidntknowifshewasbecomingadoctor,butatleastshewasgrowingup educated.7574 75. 2.IdentificationWeusedaHarrisprofiletomakeadecisionconcerningtheconcepts.IntheHarrisprofileitseasytoseewhatcritereatheconceptissatisfying.We setup a few criteria we thought of as being the most important. First of all it had to increase social cohesion. On top of that it had to be sold in theBijenkorfaswell.Itcouldntbetoexpensivesincethedwellersshouldbeabletoaffordit.Ithadtolookgood,befunctionalandcomfortable.Prefer-ably it also had to be sustainable and original, like we want most Hope projects to be.Justwithaglimpseatalltheprofiles,itiseasytoseethatthethirdconceptismostlikerlythebestsolutionforourproblem. 2.1 Sketches for Ideas We Found this concept as a very simple concept that can be easily produced with low costs. We also like the idea that the product creates a huge social cohesion between the dwellers while they are building the chairs. But it is a fact that it is re- ally hard to build those kinds of chairs and it is not very suit- able for the western countries. Pieces of wooden blocks that slum people can build their own chairs 75 76. Connect two seats and creat a third Inconcept2,ideaofcreating one more seat for the third personisreallycretinganoti- cable social cohesion. The idea is simple and producable but the bad ergonomics of this product prevents it from using it either in slum or western countries.Usable as a table when not connected7776 77. Cushion Actually we really like the idea the bench made by cushions and if needed some extra elements. It is easy to produce this bench and it definately can create huge social cohesion in slums. Also the cushion is very suitable for the west-Benchern countries. But it must be more easy to build the benches in the slums.Cushionthatareusedathomecanbetakenoutsidetobuildabenchthatcancarrymultiplepeople77 78. Concept 4Although it is very easy to produce this concept andusefull for slum people to create social cohesion, itis not very suitable for the western countries.WIththdifferentstools,thatcanalsobeusedathome,abenchorastagecanbeformed 79 78 79. AnalysingtheconceptswithHarrisProfile,wechoosethe3rdconceptasourmostsuitableconceptforthisproject.Althoughitisthebestconcept,wethoughtthatthastobeimprovedandwesketchedandbrainstormedonthatideaagain. 79 80. 3-Integration3.1 Final Concept IdeaAftercombiningthesubscenariosandbrainstormingaboutourproductideasforthemobilefurniture,alwaysbeingawareofthemanufacturingfeatures and our mission statement, we come up with a very simple cushion that can be used individually at home, by both sides. In one hand, onesidewithapillow,veryusefulwhentheyneedtositontheground.Andintheohterhand,awoodenlayerthatcanbeusedasasmalltableputtingit on the lap.Slumdwellerscanpurchasethecushionjustforthemanufacturingprice,andtheycanuseitalhome,tositonthefloor,orlikeasupporttable(forchildren to make homework for example). When an event will occur at the community, households can go in groups to the community centre and bor-rowtheX-support.Thissupportcanbeextended,theycancarryitclosedanditsveryeasytohandle,placeitattheeventspot,openit,andplacetheirowncushionsonthetop,sotheycansit.Everybodycanusethebench,andifsomeonedontownacushion,canrentoneatthecommunitycentre.-mobile-easy to carry-comfortable-colourful-adaptable8180 81. CushionPillow SideWooden SideXX Structure1stStep: 2ndStep: 3rdStep:Pick Up the XX Structure from Choosethelocationandstart Expand it depending on howthe Community Centerexpanding it.much people is going to use it. 81 82. - Wooden expandable structure- Dwellers have their own cuhsions.- The XX structures are taken from the community center.- The XXs can be assembled with one, two orthree cushions.- The XXs Bench can be used in everywhere and everyone.-Helpselderpeopletoenjoycommunitysevents 83 82 83. benchXX83 84. 8584 85. Using scenes - Indoor85 86. Using scenes - Outdoor 87 86 87. Using scenes - Western CountriesWe will sell just the cushion part in de Bijenkorf 87 88. 4.Implantation 4.1 PrototypingTheproductdesignprocesshassimplifiedintoacertainnumberofstepstomanufacturetheproduct.Basicallytheproductismadebywell-trainedslum inhabitants in wood and fabric workshops. The recycled woods and fabrics will be used to construct the product. Hence it may lead us to makeeffectivereductionsinproductioncost.WoodBambooisnaturesgifttotheconstructionindustry.Thinkofit:ahollowtube,exceptionallystrongandlight,growingsofastthatitcanbeharvestedafterayear,and-givenalittlelonger-reachingadiameterof0.3metersandaheightof15meters.Talibambooisusedforstructuralapplications(housesorfurniture).Itisexceptionallylight,andstiffandstronginbending.And since it grows in India this is a good example of vernacular design.BambooBambooisnaturesgifttotheconstructionindustry.Bambooisthefastestgrowingwoodyplantsintheworld.Theyarecapableofgrowingupto60centimetersormoreperdayduetoauniquerhizome-depen-dentsystem.Oneofadvantagesofbambooisexceptionallystrongandlighthollowtube,whichperfectlyfittomakestrongandsustainableframe.FabricsRecycledfabricwillbeusedformakingcomfortablecushions,whichwillbeperfectlyfitontothechairframes.Thecushionwillconsistsofeithernet-workofnaturalorartificialfibres.Hiredlabourwillbesewingfabricsandproducestandardsizesofcushions.8988 89. 4.2 BrandingTheXXBenchlogoconsistsinagamebetweentheshapeoftheproductandletters.Thenamealsoreferstotheshapeofthestructure,itsthemostcharacteristicpart. bench X X X XWe have choosen the green because in all our projects we want to relate a colour to aprojectandtheXXBenchitsmanufacturedwithafewquantityofmaterials,givinga great service. Green for sustainable product.We have created another logo for de Bijenkorf. The same logo, changing the name.Theshapeitsstillrelatedtothebenchbecausethiswaywekeeptheconnectionbe- cushiontweenbothcommunities.PeopleinWesternCountriesknowwhatsgoingoninslumsallovertheworld,andtheywillrememberiteverytimetheyseetheXXCushionlogo 89 90. 4.3PromotionPlanIntheslumwellpresenttheXXbenchwithaveryspecialpartyinthecommunitycentre.Wellexplainhowitworks,howcanthiscontributetosocial cohesion and well-being for the dwellers of the community. In one hand, Every person can own a cushion for a very special price that day, 2.5Euros,andtheycanusethemathome.Intheotherhand,peoplewillfindtheXXsupportsatthecommunitycentre.Theycanborrowthemforfreeandusethemforownpurposes,likeoutdoorcinema,LightsUpcompetitions,theatreanddancingworkshopsAlso,inthatspecialpromotionday,iftheybuythecushion,theycanbringtheirownfabric,andcustomizeitwiththeirownstyle.InWesternCountrieswekeeptheconceptofRubbiRolla,butnowouraimis:Oneslum-onefabricstyle.WellselltheXXcushionatdeBijenkorf,withcolourfulfabrics,associatedtoaslum.Thisway,wecontinuewiththeconceptofthebag,indentify-ingtheproducttotheslum,establishingarelationshipbetweenthewesternuserandthecommunitythatmanufacturedtheXXcushion.Wellsellalimitededition,madeofpaintedfabricbytheslumschildren,thisway,wewillalsocreateextracreativeworkshopsatthecommunitycentre.Thelocalartistwillgivesomelessonstothekids,howtousecoloursandpaintings,andstimulatetheircreativity.ThepersonwhowillbuythatlimitedXXcushionwillreceiveapictureofthechildwhomadethepainting,andhavethepossibilitytosponsorhimorherandtheircommunity. 91 90 91. 4.4Budgetting&BusinessPlanBudgetingInthefirstmonth,-100cushionsareproducedandsoldtothedwellersfortheproductionprice.-17XXbenchstructuresareproducedandgiventothecommunitycenter.Slumdwellerscontinuemanufacturing100cushionspermonthfordeBijenkorf.Thebreakevenpointcomesafter2months.Thetableisthebasicassumptionofourbudgetplanwillbeusedforthisproject.Cushion (per piece)XXStructure(17Pieces) Each bags costs 5 ( 20profit)Foam - 0.5 Bamboo 15 5cushions/dayWood - 0.32 Rivets/Screws2520 working days - 1 monthFabric - 1.5Wood 10Labor - 1.6 Labor684/pieceTOTAL 400 TOTAL118BenefitdeBijenkorf10Price at de Bijenkorf 4491 92. Business planForcostofproducingonecushion,twomaleworkersinthewoodenworkshoparepaid0.8Euros,andthetwofemaleworkers0.8Euros.Thefirstmonthoftheprojectinvolvestheproductionof100cushionsand17XXsforonetime.ThecostoftheXXsisexpectedtobe118intotal,andthecostofthe100cushionsisex-pectedtobe400.Besides,100Euroswillbespentforpromotion.100Cushionsareproducedeverymonthintheworkshopsinslums.Inthefirstmonth,halfofthesecushionsaresoldtothe slums people to 50 households for 5 Euros each, and half is sold to Beijnkorf for 20 Euros.Themoneyearnedinthefirstmonthfromtheslumsis30Euros,andfromBeijnkorfis1000Euros.Asaresult,theprofitinthefirstmonthis412Euros.However,whenallthecushions(100amonth)arestartedtobesoldtoBeijnkorfafterthesecondmonth,theprofitisgoingtobe1688Eurosamonth.Forcostofproducingonecushionis4Eurosintheslumworkshops.Twomaleworkersinthewoodenworkshoparepaid0.8Euros;thetwofemaleworkers0.8Euros;andtherestismaterialcost.TheonetimeproductioncostoftheXXsis118Euros,involvingthewood,bamboo,screwsandthelabor cost.Income:- $1000 micro credit-LightsUpsandtheRubbiRollabenefits- 20/eachXXCushion(44 in stores) 93 92 93. 6- ConclusionBy accomplishing the project XX Benches in our slum, we are planning to increase the economical level of the slum. With the help of the cushionsandtherubybagssoldinwesterncountries,therewillbeastrongconnectionbetweenwesterncountriesandourslum.Westernpeoplewillbemoreawareaboutthesituationoftheslumsinallovertheworldandmaybetheywilltrytobemoreactiveaboutit.Inthatsituationwewillhaveincreasedthe social cohesion in western countries.Inslums,buildingthebenchesalltogetherwillstrengthentherelationbetweenslumpeople.TheuseofXXBencheswillhelppeopletoarrangemoreactivitiesincitycenterwhichwillcreatemoresocialcohesionintheslum.Alsophysicallyandmorally,theideaofachievingsomthingtogetherwillimprove the unity among the slum people.93