Author- Younus MirajShanto-Mariam University of Creative & Technology

UTTARA-DHAKA

SOCIAL CLASS &

CONSUMER BEHABIOR

WHAT IS SOCIAL CLASS?

WHAT IS CONSUMER BEHABIOR?

SOCIAL CLASS AND STATUSWealthPowerPrestige

The Measurement of Social ClassSubjective Measures

Reputational Measures

Objective Measures

CONVENIENT APPROACHES TO SOCIAL CLASSFamily income.Occupational status.Educational attainment.

SOCIAL CLASS CATEGORIESUpper Upper-middleMiddle WorkingWorking poorUnder class

WHAT IS SOCIAL SATISFICTION?

ELEMENTS OF SOCIAL SATISFICTION

CLASSSTATUSPOWER

Factors responsible for social stratification

Authority

Achievement and occupation

EducationExamples- MBA,MBBS,Phd.

Application of social class in marketing

AdvertisingMarket segmentation DistributionProduct develop

CONCLUSION

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