SOCIAL CHECK-2013

In this digital age, social media has become an important part of our daily life. Most of us check news feeds, posting tweets and do other social media activity before doing anything else in the morning. Social media have become the number one activity on web. Social media platforms initially may looked like it was created for keeping in touch with friends and family, but people have explored tremendous ways to use this platform. Companies/individual entered social media to expand and maintain their online reputation. Politicians, film stars, musicians, singer, sports persons or anybody for that matter have used these platforms to engage and expand. Last year it was around 1 billion people registered for social media, but in just 1st quarter of 2013 Facebook users have reached to 1.11 billion. Here we bring you more such interesting facts and figures about social media 2013.

#Facebook Facts 2013

1. There are over 1.11 billion users of #Facebook with 665 million daily active users2. 751 Million users access Facebook from mobile with 7,000 different devices3. There over 10 million #Facebook apps and4. 23% of Facebook user’s check their account more than 5 times a day5. 74% of marketers believe Facebook is important for their lead generation strategy6. 250 billion photos are uploaded every day and 300 million are via #Instagram7. Facebook is available in 70 different languages8. 1 out of every 7 minutes spent online is on Facebook9. On Facebook, brand posts get half of their reach within 30 minutes of being posted10. More than 250 million people are playing games on the social network every month11.  Pages that get more than 1,000 likes gets nearly 1,400 website visit a day12. Facebook is the top priority for 80% people to get connected to brand than any other

social networking sites13.  More than 210,000 videos have been played on #Facebook

#Twitter Facts 2013

14. There are over 500 million users of Twitter with 288 million monthly active users15. 400 Million tweets were sent each day as of March 2013 (http://mashable.com/2013/03/21/happy-7th-birthday-twitter/)16. Since last year Twitter encountered 44% of growth in active users17. Every day 1 Million new accounts are registered and more than 11 every second18. 92% of retweets are based on “interesting content” 28% are due to inclusion of “please RT!”19. Barack Obama’s victory was the most retweeted tweet20. Twitter is available in more than 25 different languages21. Number of LadyGaga follower on Twitter is equal to the population of four New York Cities22. Twitter’s fastest growing age demographic is 55 to 64 year olds with active users of 79%23. Average of 200 million monthly active users with 400 million #tweets sent per day24. 60% of Twitter users access it from mobile25. Approx 20 million user ids are fake26. Pages that get more than 1,000 likes gets nearly 800 website visit a day

#LinkedIn Facts 2013

27. There are over 225 million users of LinkedIn28. 3 Million companies have created Company Pages to connect with professionals on LinkedIn (http://blog.linkedin.com/2013/06/27/3-million-linkedin-company-pages-infographic/)29. 200 countries and territories have geographical reach of LinkedIn30. For 61% users, LinkedIn is their primary professional social network site31. Total number of LinkedIn groups are 1.5 million32. 50% of LinkedIn users have their Bachelor’s or Graduate degree33. 81% of users at least belong to one group34. 42% update their profile information regularly35. 75,000 developers are using LinkedIn’s API36. LinkedIn has over 3700 employees37. LinkedIn purchased Slideshare in $119 million38. Two new users join LinkedIn every second

#Pinterest Facts 2013

39. There are over 48.7 million users of Pinterest40. Pinterest is heavily used by female users with 79%41. Pinterest is the fastest growing social network than Facebook and Twitter42. It is now third most popular social network after Facebook and Twitter in US43. 80% of total Pinterest’s pins are repins44. 9 million users have connected their Pinterest account to Facebook45. Delicious is the most followed brand with 6.9 million followers46. Garlic Cheesy Bread is the most repinned Pinterest Pin47. Food is the top category on Pinterest with 57% discussing about food-related content48. American users spend an average of 1 hour and 17 minutes on Pinterest

#Google+ Facts 2013

49. There are over 500 million monthly active users of Google+50. 625,000 people join Google+ every day51. Google+ is male dominated social network with 67% male users52. 80% users login at least once a week and 60% users login everyday53. Every day a Google+1 button is served more than 5 billion times54. 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.

#Instagram Facts 2013

55. There are over 130 million monthly active users and 7.3 million daily active users.56. Average number of photos per Instagram User is 4057. MTV is the most followed brand with over 1.2 million followers58. Instagram get over 8500 “Likes” per second

59. More than 5 Million photos uploaded every day on Instagram and 4 billon shared since beginning.

#YouTube Facts 2013

60. There are over 1 billion unique monthly visitors61. Every minute 700 YouTube videos are shared on Twitter62. The figure of hours spent watching videos every month went up to 6 billion when compared 4 billion last year August63. The interface of the YouTube is available with localized versions in 57 countries, one territory and a worldwide version.64. “Gangnam Style” is the most watched video with over 1,675,854,966 views followed by Justin Beiber’s “Baby” with 869,389,608 views.

Others Social Media Facts

65. 4.2 billion people use mobile device to access social media sites66. 15% of total US mobile web users spent time on social networks67. Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC68. Last six months became more important to 21% of marketer on social media69. Women check out a brand’s social page more often than men70. 25% of social media users don’t bother to update their privacy settings71. Users following brands on social media have increased to 106%72. 23% of marketers are investing in blogging and social media this year73. Around 46% of web users turn to social media for making purchase74. 75% of people use social media to find or share information about brands75. 60% consumer says the integration of social media makes them more likely to share.

Sources –

http://www.massrelevance.com/ https://corp.wishpond.com/ http://www.mediabistro.com/ http://expandedramblings.com http://www.globalwebindex.net/ http://www.socialmediaexaminer.com Kanti nath banerjee