Social And Demographic Influences (2)

SSOCIAL AND

OCIAL AND DDEMOGRAPHIC

EMOGRAPHIC

IINFLUENCECES (

NFLUENCECES (22))

SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH

Slower productivity = spending power of Canadian dollar decreasing!

The rich acquire more, the poor lose more Results in

disappearance of the middle class

IMCOME DISTRIBUTION

Income trends among social classes. Luxury items (high class) vs. Discounted goods

(middle/ lower class)

Money spent on products is relative to the state of the economy: 80’s: Conspicuous consumption 90’s: Strategic consumption

IMCOME DISTRIBUTION

EDUCATION

Jobs in North America have higher requirements and standards than ever! Training and education is needed to

compete

EDUCATION

Makes consumers more open to new innovations and technology internet to find products and

information on products

http://www.consumerreports.org/cro/index.htm

MULTICULTURALISM

Existing within Canadian culture are many diverse subcultures.

SUBCULTURES

A subculture is defined as:

“A cultural subgroup differentiated by status, ethnic background, residence,

religion, or other factors that functionally unify the group and act collectively on

each member.

”

MULTICULTURALISM

Organizations that target the needs of different ethnic groups are profiting

http://www.tnt-supermarket.com/big5/index.php

DDIDID Y YOUOU L LISTENISTEN??

WWE’LLE’LL SSEEEE!!

SSPINPIN T THE HE WWHEEL OFHEEL OF K KOUKI

OUKI!!

DDIDID Y YOUOU S SPINPIN T THE HE WWHEELHEEL??

50 100 200 500

50 100 200 500

50 100 200 500

IT’S OVER 1000!

SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 5: 500

Question:What social class is disappearing in

today’s society ?

Answer:The middle class is disappearing in today’s

society as the rich gets richer and the poor gets poorer.

SPIN AGAIN?


Question:What decade was the economic boom

and what decade was the bust?

Answer:The economic boom was the 80’s and a

recession occurred in the 90’s.

SPIN AGAIN?


Question:Why did the spending power of the

Canadian Dollar decrease?

Answer:The spending power of the Canadian Dollar

has decreased because of the slow productivity that caused prices to rise

faster than income.

SPIN AGAIN?


Question:What is strategic consumption?

Answer:Strategic consumption is when the consumer looks for better quality and

value.

SPIN AGAIN?

EEDUCATIONDUCATION: 5: 500

Question:Why are more people staying at home after they graduate from high school?

Answer:They stay at home to pursue a higher education, and living with their parents

lower the costs.

SPIN AGAIN?


Question:In which country is the proportion of

working people the highest?

Answer:Canada has the highest proportion of

working people.

SPIN AGAIN?


Question:What has enabled Canadians to research

more thoroughly their large purchases?

Answer:The internet has helped Canadians research their purchases thoroughly.

SPIN AGAIN?


Question:What percentage of Canadian

households use the internet?

Answer:64% of Canadian households use the

internet.

SPIN AGAIN?

MMULTICULTURALISMULTICULTURALISM: 5: 500

Question:Does Canada have a diverse cultural

makeup?

Answer:Yes, Canada is made up of many

subcultures.

SPIN AGAIN?


Question:What percentage of Canadians are foreign-

born or children of foreign-born?

Answer:One-third (1/3, or 33.3%) of Canadians are

foreign-born or children of foreign-born.

SPIN AGAIN?


Question:What is a subculture?

Answer:A subculture is a culture that have

distinctive lifestyles based on religion, racial, and geographic differences.

SPIN AGAIN?


Question:What does the results of the Goldfarb

study show?

Answer:It shows the far more Chinese own luxury

brands as opposed to Caucasians (63% to 17%).

SPIN AGAIN?

YYOU OU WWININ!!

Education

Social And Demographic Influences (2)