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Social Advertising
Taught by Gwen Woltz Co-founder, Wahine Media social media strategy, training & implementation for business
Slides: slideshare.net/wahinemedia
Facebook Ads
• Objectives • Target audience
• Custom audiences • Demographics • Location • Interests • Behavior
• Images and messaging • Ad management & budgeting
• Campaign > Ad set > Ads
Twitter Ads
• Objectives • Target audience
• Location, gender • Keywords, interests • Followers • Tailored audiences
• Images and messaging • When not to use hashtags • Twitter cards • Ad management & budgeting
Keep engagement and growth on profiles
• Industry: nonprofit • Facebook:
• 5,000 fans • Boost post 1x per week • Build fans
• Twitter: • 2,500 followers • Promote profile • Promote tweets 3x per week
Increase email opt ins
• Industry: restaurant • Website conversion ads • Landing page on website or Facebook
• Opt in, download e-book, get coupon, enter sweepstakes
• Opt in form • Short Stack • OfferPop
Increase participation on giveaway
• Industry: hospitality • Entry form installed on website and
Facebook App • Facebook
• Ad 1: page like ads (Facebook no longer allows fan-gating)
• Land on entry form app • Ad 2: boost post to fans, pin to top
• Twitter • Leads on Twitter (using Twitter card) • Land on website
Get people to walk in your door
• Industry: fitness & spa • Fan like ads: build awareness
• Target people most likely to purchase product
• Boost post: keep top of mind • Local awareness targeted ad: convert
• Ad 1: target fans • Ad 2: target interests
Resources
• Twitter Advertising • https://support.twitter.com/groups/58-advertising
• Twitter Contest Guidelines • https://support.twitter.com/articles/68877-guidelines-for-
contests-on-twitter • Facebook Advertising
• https://www.facebook.com/advertising • Latest Facebook Ad News
• https://www.facebook.com/business/news/?tag=ads • Aaron Zakowski Facebook Ad examples
• http://aaronzakowski.com/wp-content/uploads/2015/02/Facebook-Ads-Swipe-File.pdf
• Facebook link ad tips • https://www.facebook.com/business/a/online-sales/link-
ads-tips • Twitter Ads success stories
• https://business.twitter.com/success-stories
Keep in touch!
Wahine Media web: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Gwen Woltz @gjwahine
Download this slideshow:http://slideshare.net/wahinemedia