#GooddeedwithSnapdeal

One good deed can make a big difference

By: Monika Doshi

#Noble Initiative#Social media accounts

#Pay it Forward

#Your Turn Now

#Better Tomorrow

Objective

To encourage people to do a #Gooddeedwithsnapdeal

To increase audience engagement

Position the brand in a good light during the festive season

Execution..A video was created to popularize the idea that Gandhiji propounded –“ Be the change you wish to see in the world”

A microsite was dedicated for the same

Followers had to follow just four simple steps…

Moreover they could nominate two more friends to join the good - deed - chain

What actually happened…

Response…

Closing thoughts -

A good way influence human behavior on social media platforms.