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www.smartlabexchange.com DELEGATE INFORMATION PACK February 28 – March 2, 2011 Berlin Marriott Hotel, Germany

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Page 1: Smart Lab Exchange Brochure

www.smartlabexchange.com

DELEGATEINFORMATION PACK

February 28 – March 2, 2011Berlin Marriott Hotel, Germany

Page 2: Smart Lab Exchange Brochure

Great place to meet and exchange professional information with important actors of the lab-IT, Scientists, IT Senior Managers, major suppliers & ConsultantsSenior IT Manager for R&D, GSK Bio-logicals

Why You Cannot Afford to Miss the 2011 Smart Lab Exchange

[email protected] (0) 207 368 9484www.smartlabexchange.com

With a number of subtle but highly impactful changes taking place across the Exchange portfolio, the Smart Lab Exchange 2011 will offer you truly unique learning & networkingopportunities. Don’t miss the opportunity to take advantage of:

•Thisuniqueinvitation-onlyforumfeaturing senior executives only from leading national and international corporations

•Unsurpassedformalandinformalnetworking opportunities to share and exchange ideas and concepts with your global counterparts

•Benchmarkyourcurrentstrategiesand initiatives with other leading corporations in our exclusiveThinkTankdiscussions

•Meetingthemarketleadingserviceand solution providers relevant to your business needs,infocusedone-on-onebusiness meetings

•Takingpartinawiderangeofconferenceand discussionsessionsledbypeer-level presenters,sharingcase-studies, best practices and unique programme updates

•Yourowncustomiseditinerary.Selectthe conferencesessions,ThinkTankdiscussions andbusinessmeetingsthatmatchyourspecific initiatives and current business needs

Welcome to the 2011 Smart Lab Exchange

Followingonfromthehugesuccessofthe2010SmartLabExchangeinBrussels,we’redelightedtoannounceour6thannualeventtakingplaceonFebruary28–March2,2011inBerlin,Germany.Recognisedas the premier European Laboratory Informatics event, the Smart Lab Exchange provides the ideal learning platform for those tasked with enhancing laboratory innovation, operational excellence and automation tominimisecomplianceriskandimproveworkflowfromlabbenchtoproductrelease.

BringingtogetherCIOs and Directors of Labs, IT, R&D, Quality & Compliance and Lean Six Sigma from across the most active marketplaces, the 2011 Smart Lab Exchange enables key decision makers from industries including life sciences (bio/pharmaceutical, biotech, medical device), petrochemical, biofuel, cosmetics, manufacturing, food and beverage (to name a few!), to spend three days learning from and debating with each other in an intimate environment ideal for knowledge exchange.

At the 2011 Smart Labs Exchange you will gain the tools you need to drive improved performance through casestudiesthatfocusonthemostvalue-driven,cost-effectiveandpracticalstrategiesforenhancingprocess excellence, information management and collaboration, to truly achieve a “Smart Lab”

Patrick Jeufraux, CIO and VP, Enterprise Integration, Areva Renewable Energies

Ralph Haffner, HeadofScientificInformationSystems, Roche

Maurice Tayeh, SVPandGroupCIO, Technip

John Leonard, Principal Scientist and Head of Automation and Informatics, AstraZeneca

Alexander Scheer, Director, Informatics & Knowledge Management,OperationalExcellenceR&D, Merck Serono International S.A.

Dr. Martin Curley, Senior Principal Engineer and Director, Intel Labs Europe, Intel Corporation

Burkhard Schaefer, Lead Architect, AnIML standard

Chris Christodoulou, Head of Laboratory Compliance, MedImmune

Mike Ludlow, ProcessandOperationalEfficiencyTeam, LGC Pharmaceutical Services

Gary Bouwman, TechnologyDirector,LabInformatics, Dow Chemical

Erwin von Dolling, HeadofITServicesEMEAandAsia, Cemex

Friedrich Hübner, BusinessDevelopmentManager, Osthus GmbH

Mary Jensen, Director, Knowledge Management, Baker Hughes

Peter Stiefvatter, GlobalITManager, Atotech

Andrew Barendrecht, Innovation and Knowledge Consultant, Shell

Robert Edwards, Chief Scientist, UK Food and Environment Research Agency

John Trigg, Founder, Phase4Informatics

Elisabeth Goodman, Owner and Principal Consultant, RiverRhee Consulting

Jared Welsh, North America Supply Chain Lead, Accenture

Alan Foreman, EuropeanLabTechnologiesLead, Accenture

Ken Rapp, President & CEO, Velquest

Michael Schmidt, Partner, Lodestone Management Consultants AG

Gareth Maxwell, LIMS and Compliance ReportingManager,Northern Ireland Water

Greg Beeber, Director of EMEA, MasterControl Global Ltd

Your featured expert faculty includes:

February 28 – March 2, 2011Berlin Marriott Hotel, Germany

Page 3: Smart Lab Exchange Brochure

[email protected] (0) 207 368 9484www.smartlabexchange.com

DAY 1 - Monday 28 February, 201114.00

14.50

Registration opens

Event Welcome

Laboratory Information Management

Chairman’s Introduction

Smart Labs: Where Science meets informatics to deliver for customers•Understandingnewgenerationgenomictechnologiesgeneratinglargedatasets•Enhancinghandling,qualityandsecurityissues:whatyouneedtoknownow•Interpretinginformaticsanddatasets•Tailoringtheoffertothecustomer’sneedsRobert Edwards, Chief Scientist, UK Food and Environment Research Agency

One-to-One Business Meetings

Welcome Drinks Reception & Dinner

Monday 28 February, 2011

Monday 28 February, 2011

15.00 Monday 28 February, 2011

15.55 Monday 28 February, 2011

17.55

18.25

Monday 28 February, 2011

Monday 28 February, 2011

DAY 2 - Tuesday 1 March, 201109.00 Chairman’s Welcome & Introduction to Day TwoTuesday 1 March, 2011

Realising information and data as a corporate asset: Creating an information governance culture in the lab (and beyond) •Applyingthesamemanagementprinciplestodatathatareusedtomanageothercorporateassets•Identifyingwhatyouneed:Definingtheinformationresource,drawingboundariesandprioritisingwhatcanand should meaningfully be used •Informationanddatavaluechains:Findingandresolvingbreaksinthechain•Integratingdata,knowledgeandinformationmanagementsystems•Creatingastrategy:Draftingastatementofprinciples,settingpoliciesandstandards,andconductinganannual strategy reviewMaurice Tayeh, SVP and Group CIO, Technip

15.15 Monday 28 February, 2011

One-to-One Business Meetings17.20Monday 28 February, 2011

Success as a matter of integration: How to leverage the R&D application value•ApplicationintegrationwithmultipledatasourcesfromELN,LIMS/Labandothersolutionsbyaservicebusconcept•Enhanceenduserproductivitybyretrieval,visualization,processingandreportinginacombinedsystemwith R&Dworkfloworientation•Acceleratediscoveryprocessesbyprojectworkspacesandgatereviewsupport•Reduceimplementationeffortforproject-specificrequirementsbyaself-serviceapproach•ProtectinvestmentsbyadaptivesolutionsbasedonindustrystandardsFriedrich Hübner, Business Development Manager, Osthus GmbH

16.35 Monday 28 February, 2011

Integration, Interoperability and Collaboration

The convergent lab: Accelerating discovery by enhancing data and information integration •OptimisingprocessesbyintegratinglaboperationworkflowswithELNs,LIMSandotherIMsystems•Achievingseamlessintegrationbyenablingscientiststonavigatecomplexinformationandrecords•Isolatingthegreatestchallengespresentedbyincompatibledatapoolsandstrategisingtacticstofacilitatedata transfer between current systems•Identifyingpreexistingorforthcomingsolutionsthatpromisegreaterdataintegration•UsingnextgenerationintegrationtechnologiesanduserinterfacestodrivediscoveryRalph Haffner, Head of Scientific Information Systems, Roche

09.10 Tuesday 1 March, 2011

Sponsored by

Page 4: Smart Lab Exchange Brochure

One-to-One Business Meetings

Welcome Drinks Reception & Gala Dinner

09.55Tuesday 1 March, 2011

One-to-One Business Meetings

Seated Networking Luncheon

One-to-One Business Meetings

Innovation in R&DDeveloping and sustaining a collaborative learning environment•Leveragingnextgenerationsemantictechnologyand community building•Optimizingresearchprocessesthroughpartnering and external focus•KnowledgePerformanceFrameworks:creating optimizedknowledgeenvironments Andrew Barendrecht, Innovation and Knowledge Consultant, Shell

[email protected] (0) 207 368 9484www.smartlabexchange.com

Cloud ComputingUnderstanding the pros and cons of cloud computing to realize maximum value•Communicating(andleveraging)keybusinessdrivers to adopt cloud computing•Examiningthechallengesarisingfromcloud computing implementation within a laboratory•Datamanagementinthecloud:exploringthe limitations and the opportunities Erwin von Dolling, Head of IT Services EMEA and Asia, Cemex

Tuesday 1 March, 2011

12.25Tuesday 1 March, 2011

13.25Tuesday 1 March, 2011

14.25Tuesday 1 March, 2011

15.25 Tuesday 1 March, 2011

16.10 Tuesday 1 March, 2011

11.40 Improving organisational agility to drive innovation and enhance information sharing •HowtomatureIMinalargeenterprise–startingwiththelab:Identifyingopportunitiestoimproveproductivity, enablehigh-qualitydecisionsandmitigaterisk•Developingaframeworkforimprovedinformationmanagementduringaproductlifecycle•Transformingthe‘dataprocessingandadministration’functionintoatrueIMfunction•ImprovinginformationtransparencyandorganisationalcollaborationonaglobalscalePatrick Jeufraux, CIO and VP, Enterprise Integration, Areva Renewable Energies

Process ExcellenceDeveloping a Continuous Improvement (CI) culture at MedImmune: Practical steps for the lab – and beyond•ReviewingthehistoryofCIatMedImmuneandthe development of its operational excellence programme•IllustratinghowCIhasbeenrolledoutgloballyacross research, operations and product development•Casestudiesandexamplesofsuccessfulprojects•Futureplans:Assessingwhereyouare,andhowto plan to embed (and sustain) a Continuous Improvement culture

Chris Christodoulou, Head of Laboratory Compliance, MedImmune

Knowledge ManagementIntegrating knowledge management into the lab and the enterprise: Making knowledge flow through knowledge connections•Facilitatingknowledgeflowtoobtainthemostvalue from KM programs: Why the lab environment needs this more than any other•Managinganinformationgovernanceframeworkon a global scale: maximizingbusinessbenefitandminimisingrisk•IdentifyingtheITtoolsthatpermitcompaniesto “learn” what they already know and promote knowledgeflow•Attackingonmultiplefronts:Policies,roles& responsibilities, processes, technology Alexander Scheer, Director, Informatics & Knowledge Management, Operational Excellence Research & Development, Merck Serono International S.A.

10.55 Accelerating time to market: Rapid process transfer from R&D to development manufacturing •Interfacingdisparatedatasourcesandhigher-orderprocessinformationmanagementtechnologiestoprovide enterprise wide intelligence •ImplementingELNsinregulatedenvironments•ImprovingefficiencyandqualitymanagementforGMPAPImanufacturing•Streamlinedbatchdocuments:Assigningworkflowandresponsibilities•DevisingaGMPcompliantelectronicrecordsworkflowJohn Leonard, Principal Scientist and Head of Automation and Informatics, AstraZeneca

Wednesday 2 March, 2011

DAY 2 - Tuesday 1 March, 2011

Page 5: Smart Lab Exchange Brochure

16.55

[email protected] (0) 207 368 9484www.smartlabexchange.com

DAY 2 - Tuesday 1 March, 2011Achieving the true Smart Lab: Optimising the business value of lab informatics•Identifyingbusinesspracticesnecessaryfor optimising the business value of lab informatics•EnsuringbusinessandITalignment:Understanding “closed loop management”•Runningthelablikeabusiness:Strategically managing your resources•Managingsupplyanddemandandempoweringyour internal customers to truly achieve business value

Dr. Martin Curley, Senior Principal Engineer and Director, Intel Labs Europe, Intel Corporation

Creating the right knowledge ecosystem to drive operational excellence•Identifying“atrisk”knowledgeareasincluding specificskills,experienceandrelationships•Overcomingknowledgeretentionchallengesrelated tomultidisciplinaryprojectteams,integrated processes and supply chains•MitigatingriskwithCommunitiesofPractice(CoP), best-practicerepositoriesandafter-actionreviews and other approaches to mitigate risk•Enhancingtheimplementationofcontinuous improvement efforts to ensure efforts are sustained long-term

Elisabeth Goodman, former Business Operations Consultant, GlaxoSmithKline

Mary Jensen, Director, Knowledge Management, Baker Hughes

17.40

18.00

19.00

Chair’s Closing Remarks and Exchange Adjourns

Free Time

Evening drinks reception

DAY 3 - Wednesday 2 March, 201108.30 Chairman’s Welcome & Day One Recap

Compliance and Quality Management

LIMS Implementation

08.40

09.20

Managing compliance risk, increasing efficiencies and reducing cycle times: Using Procedure Execution Management Systems and Automated Quality Systems to improve compliance and productivity •InsightsfromindustrydeploymentsofcGMPProcedureExecutionManagementSystems(PEMS)andAutomated QualitySystems(AZ,BMS,GSK,J&J,Lilly,etc.): •10xlowercomplianceriskvspaper-based •30%efficiencygains •and 50% cycle time reductions •UsingPEMSincludingdeploymentsofLaboratoryInformationManagementSystems(LIMS),ElectronicLaboratory Notebook Execution Systems (ELNES), Chromatography Data Systems (CDSs) and Instrument Data Systems (IDSs). •UnderstandingLaboratoryExecutionSystems/BatchRecordExecutionSystems:Coretechnologies,architecture, and interfaces •Leveragingbest-of-breedLIMS/CDS/ELN/PEMS:Bestpracticesandindustrylandscape•Achievingprovenbusinessresultsincludingmetricsofbusinessdriversandtoolstocalculate payback and net present value of investments in systemsKen Rapp, President & CEO, VelQuest

From ideas to action: Lowering costs and delivering value through lab systems implementation•CentralizingandrationalizingyourLIMSlandscapetoreducecosts•LeveragingtheopportunitytorethinkhowyouimplementandintegrateLIMSproductsandachievegreater business value in the form of increased productivity and reduced cycle times•Developingapracticalframeworkfortakingabusiness-orientedapproachtoimplementingLIMSJared Welsh, North America Supply Chain Lead, AccentureAlan Foreman, European Lab Technologies Lead, Accenture

Tuesday 1 March, 2011

Tuesday 1 March, 2011

Tuesday 1 March, 2011

Tuesday 1 March, 2011

Wednesday 2 March, 2011

Wednesday 2 March, 2011

Wednesday 2 March, 2011

10.05 One-to-One Business MeetingsWednesday 2 March, 2011

Page 6: Smart Lab Exchange Brochure

[email protected] (0) 207 368 9484www.smartlabexchange.com

DAY 3 - Wednesday 2 March, 2011

Data Management, Storage and Retrieval

One-to-One Business Meetings Think Tank10.40Wednesday 2 March, 2011

Seated Networking Lunch13.05Wednesday 2 March, 2011

One-to-One Business Meetings Think Tank12.35Wednesday 2 March, 2011

16.00 Automating data flow through the lab•Defininglabinformatics•Choosingalabinformaticssolution:determiningwhatyourlabneedsandhowtomatchrequirementswith marketplace applications•Interfacingandautomatinginformationtransferbetweenlabsystems•AligningyourlabinformaticssolutionswithlabworkprocessesGary Bouwman, Technology Director, Lab Informatics, Dow Chemical

Wednesday 2 March, 2011

Chairperson’s Closing Remarks and Exchange Adjourns16.40Wednesday 2 March, 2011

“How to use MasterControl in a Lab”•EfficientautomationofQualityEventssuchasCAPA,ChangeControl,MSDS,Calibration/Maintenance,andRisk•AcceleratetimetomarketwitheffectiveDocumentManagementandChangeControl•IntegratingcriticalQualityprocesseswithautomatedTrainingManagement•EasyintegrationtoLIMS,ELNandRawDataArchivingtoolsGreg Beeber, Director of EMEA, MasterControl Global Ltd

11.15 Monday 28 February, 2011

12.00 One-to-One Business MeetingsWednesday 2 March, 2011

14.05 One-to-One Business MeetingsWednesday 2 March, 2011

14.40 One-to-One Business MeetingsWednesday 2 March, 2011

Improving data management and reducing costs with data standards: Removing barriers to adoption to speed up results •Understandingthebiggestchallenges(anddrivers) in laboratory integration•Wheredoinformaticssystemsfit,andwhataretheir limitations?•Emergingtechnologiesandtheirintegration potential: AnIML progress update•HowtocopewithlegacyissuesIdentifyingpotential data compliance gaps and vulnerabilities, and reducing them to acceptable levels of risk Mike Ludlow, Process and Operational Efficiency Team, LGC Pharmaceutical Services Burkhard Schaefer, Lead Architect, AnIML standard

Using LIMS to enhance your audit trail, improve sample integrity and drive measurable time savings•UsingLIMStoimprovesamplemanagementinhighly regulated environments•Customisingworkflowandintegratingwithotherlab instrumentationorERPsystemstoimprovesample integrity•Enhancingthequalityoftestingmethodsand reducing time associated with collecting and logging fieldsamples•Usingremotesamplingtosavetime,ensurethe qualityofthesampleatlog-in,andreducemanual transcription errors by inputting into the LIMS at source Gareth Maxwell, LIMS and Compliance Reporting Manager, Northern Ireland Water

15.15 Wednesday 2 March, 2011

Page 7: Smart Lab Exchange Brochure

[email protected] (0) 207 368 9484www.smartlabexchange.com

February 28 – March 2, 2011Berlin Marriott Hotel, Germany

THINK TANK DISCUSSIONS

Our signature Think Tank sessions encourage discussion, debate and learning in an unscripted and informal setting. You can choose to participate in these interactive roundtable style sessions on topics which are top of mind issues. You will be able to select from a range of Think Tank topics which will be incorporated into your personal itinerary. These 30 minute discussions will be moderated to ensure that the discussions stay on course and deliver maximum benefit to you. Ask questions, share experiences, ideas and find the right answers to your immediate concerns.

Science in the open: Redefining the experimental laboratory record for the web-based networked world•Makingthedistinctionbetweencapturing“process”anddescribinganexperiment•Usingfeedsandfeedreaderstoaggregateandpushlaboratoryrecords•Creatinganintegratedframeworkformanagingawiderangeofresearchobjects•Creatingnetworksoflinkeddata–thatinprinciplecanusedisparatestandardstodescribethemselves Cameron Neylon, Senior Scientist, Science and Technology Facilities Council

Implementing SAP QM for R&D and customer service Laboratories •Improvingintegrationbetweenquality,manufacturingandR&Dthroughoutsupplychain•UsingSAPQMtotrackqualitycostsmoreefficiently•Standardizingtestingpracticestoenforceconsistentproductquality

Peter Stiefvatter, Global IT Manager of Atotech

Minimising the pain of implementing a LIMS into your data management system•Assessingyourlabsneeds(andfactoringinotherdepartmentneedsincludinglegal,ITetc)•SelectingtherightLIMStoaddtoyourinformaticsstructure:makingeducatedsoftwaredecisionsthatwillcomplimentyourexisting informatics solutions•KeyconsiderationsforasuccessfulLIMSimplementaion Gary Bouwman, Technology Director, Lab Informatics, Dow Chemical

Overcoming the most common challenges facing lab integration•Replacingpaperwithelectronicsystems,andthendealingwiththedemandtointerconnectotherlaboratoryapplicationsandprocessesto produce a seamless, integrated solution•Understandinghowbusinessandscientificdemandsaredrivingrequirementsforintegration•Outliningthetechnicalbarriersandconstraintsthatchallengeawayforward•Raisingquestionsabouttheavailableresources,knowledgeandskillsrequiredtoprogress

John Trigg, Director, phaseFour Informatics

Michael Schmidt, Partner, Lodestone Management Consultants AG

Page 8: Smart Lab Exchange Brochure

A spicy combination of workshops & peer networking, allowing you to

compare experiences and find ideas LIMS, Project Manager, Petrom

The place where users and companies exchange solutions in a smart way

Validation Officer EDS, PRA International

• LIMS

• Wed-basedLIMS

• ELN

• BiologicalELN

• ScientificDataManagement

• Data Quality

• Data Management/Integration

• Data Mining

• Data Visualisation

• Electronic Signatures

• ERP

• Change Management

• WorkflowManagement

• ERDMSDocumentManagement

• Semantic Searching Systems

• ITInfrastructure

• Systems Integrators

• Process Management

• RFID

• Knowledge Management

• Quality Control

• Quality Assurance

• Chromatography

• Lean Six Sigma

Who you will meet: Smart Lab Exchange Delegates To ensure the Exchange offers the highest degree of relevancy forattendees, only senior executives responsible for implementing technology into global laboratory environments within their organisation areinvited.Thisexclusiveformatallowsyoutoconnectwiththosepeerswhose insights you respect most – through exceptional networking, business meetings and strategic information sharing sessions.

MoreValueforyourTimeoutoftheOffice TheSmartLabExchangeoffersavarietyofuniquelearningstylesandsessions,fromwhichyoucanselect fromtobuildacustomised itinerary that reflectsyourcurrentinitiatives, priorities and future strategic objectives. Your itinerary will consist ofconference sessions, one-to-one business meetings and our signature Think Tank discussions:

Conference Sessions The highly crafted conference sessions reflect the strategic issues that seniorexecutiveshaveidentifiedasprioritiesduringourlengthyresearchprocess.Youwillchoose from a selection of plenary and concurrent sessions covering a myriad of issues that will create the foundation of your agenda.

One-to-One Business Meetings An integral part of your agenda is the one-on-one businessmeetings with leadingsolution providers. When you register for the Smart Lab Exchange, you will be asked to identify the solutions and services you are currently considering, so we can invite leadingexpertstotheExchangewhowillfityourbusinessneeds.

Prior to the Exchange, you will be able to assess the solution providers who will be attendingandselect6-8whoofferproductsandservicesthatmatchyourinitiativesand priorities.

Yourselectionsarethenincorporatedintoyourcustomisedagenda.Theseprivate30minuteone-on-onemeetingsgiveyoutheopportunitytohearfromleadingspecialists,whose industry knowledge and experience enable them to make a valuable contribution to the requirements of your business. They offer objective, flexible and relevantstrategies for success.

This unique aspect of the Smart Lab Exchange serves to simplify the process forsourcing new solutions, enabling you to discover strategies that are working for others and offering you early previews of emerging technologies.

Think Tank Discussion

OursignatureThinkTanksessionsencouragediscussion,debateandlearninginanunscripted and informal setting. You can choose to participate in these interactive roundtable style sessions on topics which are top of mind issues. You will be able to selectfromarangeofThinkTanktopicswhichwillbeincorporatedintoyourpersonalitinerary.These30minutediscussionswillbemoderatedtoensurethatthediscussionsstayon-courseanddelivermaximumbenefittoyou.Askquestions,shareexperiences,ideasandfindtherightanswerstoyourimmediateconcerns.

[email protected] (0) 207 368 9484www.smartlabexchange.com

Exchange Solution Providers Solution Providers are invited based on the requirements of attending delegates.ThesolutionprovidersattheSmartLabExchangespecialisein the following areas:

Executives in attendance will include:

• CIO• GlobalITDirector• DirectorofR&DIT• DirectorofR&D• HeadofLaboratoryInformatics• DirectorofQualityAssurance• DirectorofQualityControl• HeadofKnowledgeManagement• DirectorofAnalytics• DirectorLaboratory Compliance• IT/LabProjectLeads• LeanSixSigma

Attendees will represent the following key industries:

• Pharmaceutical• Biopharmaceutical• Biotech• Biobanking• Medicaldevice• Petrochemical• Biofuel• Cosmetics• Food&beverage• Defence• Forensics• Water• Environmental• Agriculture

Good overview, all relevant vendors presentDomain Architect, Novartis Pharma AG

Page 9: Smart Lab Exchange Brochure

February 28 – March 2, 2011Berlin, Germany

A good balance between user presentations/experiences, vendor reviews and news & networking

opportunitiesAnalytical Excellence Director, Givaudan UK Ltd

An original congress, different from others thanks to easy and various exchanges

Informatics Manager, L’Oreal

Participation for qualifying delegates includes: • 2nightsaccommodationatthevenue*• Accesstothesecurepre-eventwebsitetocustomiseyourschedulefortheExchange• Selectionofinteractivediscussions,keynotepresentationsandconferencesessions• Selectionofone-on-onebusinessmeetingswithsolutionproviders• Breakfast,lunchandrefreshments• Networkingdinnerondayone*Pleasenotewehavealimitedamountoffreeaccommodationsopleasesecureyourplaceearlytoavoidpaying.

TheVenue All Exchange venues are very carefully selected. We believe that the backdrop and ambience are crucial to the success of anExchange.By tying in rich traditions, historic significanceand unsurpassed quality at stunning locations across Europe; these venues present the perfect setting to conduct business and meet a peer group of senior strategists. Our hotels provide a peaceful and productive retreat, ensuring that you are able to focus on your priorities for participating in this Exchange. Fusingcontemporarychicwithclassicelegance, theBerlinMarriott Hotel, Germany ideally located at the PotsdamerPlatz,Berlinbusinessdistrictand inwalkingdistancefromthis vibrant core are the historic Brandenburg Gate, thePhilharmonic and Check Point Charlie.

[email protected] (0) 207 368 9484www.smartlabexchange.com

Two-day Exchange Pricing

Toapplyforaninvitation,pleasecontacttheExchangeteam:Telephone:+44 (0)20 7368 9484 Online: www.smartlabexchange.com Email: [email protected]

What Your Participation Includes: ThisexclusiveeventisstrictlyforseniorLaboratoryexecutives.Ifyouhaven’treceivedaninvitationto this event and would like to know if you qualify to attend please call +44 (0) 207 368 9484, email exchangeteam@iqpc.comorfillinaninvitationapplicationonlineatwww.smartlabexchange.com

TheregistrationfeeisONLYpayable by credit card (VISA,

AMEX or MasterCard)

Sponsored by

Media partners

Book and Pay BeforeFriday 19th November

€749+VAT (including accomodation)

Book & Pay beforeFriday 10th Dec

€949 + VAT(including accomodation)

Standard Rate

€949 + VAT (excluding accomodation)