Smart and Connected Tourism Technologies

ENTER 2015 Research Track Slide Number 1

Prof. Chulmo, Koo

Kyung Hee University, South Korea

[email protected]

http://hot.khu.ac.kr, http://strc.khu.ac.kr

http://www.ifitt.org/



Agenda

1. Digital Keywords

2. Big Data & IoT (Internet of Things)

3. Smart, Connected Tourism

4. Conclusions




Keywords In The Digital Era

3

• Platform• Digital media• Digitally focused • Digital talent• Creative energy & Insight• Mobile imperative• Speed & Agility• Unlocking the power of data• Transformation• Redesigning• Positioning• Detail, context, specific recommendations




1. Big Data & IoT




Big Data



ENTER 2015 Research Track Slide Number 6Yottabyte = 1000 Zbytes (280 bytes) = too big to imagine?

Zetabyte = 1000 Exabytes (270 bytes), 1.2 ZB = info in 2010

(It takes 114 years for Google to process this amount.)

Exabyte = 1000 Pbytes (260 bytes) = 15 bil copies of magazine

Petabyte = 1000 Tbytes (250 bytes), Google processes 1.2 PB/hr

Terabyte = 1000 Gbytes (240 bytes), 15 TB = all books in

library of Congress

Gigabyte = 1000 Mbytes (230 bytes)= a compressed movie

Megabyte = 1000 Kbytes (220 bytes), 3 MB = a five minute MP3 song

Kilobyte = roughly 1000 (210 )bytes, ½ page of typed text

Too BIG to be processed in a timely fashion…

Source: The Economist 2010 (Feb 27)







Big Data-Related Tech Trends & Knowledge Service

Cloud Computing & Mobile Internet

Data

Knowledge

Service

Data, Computing

Platform Service

Knowledge

Service

Gartner’s Top 10 Strategic Tech Trends for 2015

Photos: iStock Information & Management: http://www.information-management.com/gallery/gartners-top-10-strategic-tech-trends-for-2015-10026168-1.html



http://www.information-management.com/gallery/gartners-top-10-strategic-tech-trends-for-2015-10026168-1.html


Internet of Things (IoT): The Thrid Wave By Coldman Sachs

• Sensing--leverage sensors attached to things (e.g., temperature, pressure, acceleration)

• Efficient-adds intelligence to manual process (e.g., reduce power usage on hot days)

• Networked-Connects objects to the network (e.g., thermonstats, cars, watches)

• Specialized-Customizers technology and process to specific connects objects to the network (e.g., thermonstats, cars, watches)

• Everywhere-Deployed pervasively (e.g., on the human body, in cars, homes, cities, factories)




How Smart Connected Technology Works?

10




Smart IT Service Hierachy

Infra (Network, Cloud)

Smart Devices (Hardware)

Operating Software

Travel Applications

Travel Service

Travel User

Experience

Apple

(Closed) Google

(Open?)




2. Smart, Connected Tourism




Transforming “Travel Behavior! Business Opportunity!”

Smart,

Connected

Tourism

Tourism

Service Product Process Biz Model Device

Innovation

Areas

Innovation

Types/Aspects

Incremental Innovation

Radical Innovation

GPS Location + Smart Device

MuchFaster

MoreRealistic

MoreConvenient Effect

Smart, Connected Tourism…



Year 2015


Social Media

• 76% of people

have a list of dream trips

• 83% of people use the

internet

when on vacation

• 76% agree ‘they give me

insider

knowledge not available

elsewhere

• 37% of people book their

vacation through online

travel agents






http://sungmooncho.com/2011/06/22/airbnb/

http://sungmooncho.com/2011/06/22/airbnb/


Applications

They offer discounted

minute hotel

bookings.

Vacant room are

released on the day




TripAdviser

Economical for Travelers:

- Early Booking

- Last-Minute Deals

- Reverse Auction Bidding

- Destinations

- Interests

- Comments

- Transportation

- Lodging

- Sightseeing

- Restaurants

- Entertainment

Travel Websites




Applications

92% of travelers consider

themselves at least a little spontaneous!




Beacons:an intentionally conspicuous device designed to attract

attention to a specific location

More Convenient




Beacons

More Convenient




Mirai Resu: Japan's restaurant of the future



http://www.youtube.com/watch?v=U3ZCHxynXRU&feature=share

http://www.youtube.com/watch?v=U3ZCHxynXRU&feature=share


Drones:A radio-controlled pilotless aircraft or missile

More Convenient




Drones




Drone’s Examples

Shot by Trey Ratcliffe, shot above the city of Beijing.

Made by Cut Media, and shot in the mountains of Scotland.



http://www.cutmedia.com/


3 D Technology and Filminig

More Realistic




Virtual Reality

More Realistic




IS TECHNOLOGY ALWAYS EFFECTIVE?




Is Technology Always Effective?

27.9%

14.2%

23.8%

19.2%

14.9%

H O T EL W EBS IT E H O T EL C R O DIR EC T T O H O T EL GDS O NLINE T R AVEL AGENT S

Share of Transient Rooms Sold by Booking ChannelQ1 2014




NEW TRAVEL EXPERIENCE IN SMART & CONNECTED TOURISM

New Travel Experience in Smart & Connected Tourism




Conclusions

• We live in an exciting time, but • Full of opportunities and risks together• Reduced the Perceived Risks :

– Security issues– Privacy issues

• Know for the year ahead where you’re now– Act Locally– Think globally

• Technology as transient in tourism

31




Deadline: 1 August 2015




GUEST EDITORS

FEVZI OKUMUSTHE UNIVERSITY OF CENTRAL FLORIDAE-MAIL: [email protected]

CIHAN COBANOGLUTHE UNIVERSITY OF SOUTH FLORIDA SARASOTA-MANATEEE-MAIL: [email protected]

FRANCESCO RICCIFREE UNIVERSITY OF BOZEN-BOLZANOEMAIL: [email protected]

CHULMO KOOKYUNG HEE UNIVERSITYEMAIL: [email protected]

Special Issue on Smart, Connected Hospitality and Tourism

Springer Publication

Science Citation Index Expanded

Deadline: 31 December 2015



mailto:[email protected]

mailto:[email protected]




Education

Smart and Connected Tourism Technologies