Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

S.M.A.C

• SMAC (social, mobile,

analytics and cloud) is

the concept that four

technologies are

currently driving

business innovation.

S.M.A.C

• SMAC creates an ecosystem

that allows a business to

improve its operations and

get closer to the customer

with minimal overhead and

maximum reach.

S.M.A.C

• The proliferation of structured

and unstructured data that is

being created by mobile devices,

sensors, social media, loyalty card

programs and website browsing is

creating new business models

built upon customer-generated

data.

S.M.A.C

• None of the four

technologies can be an

afterthought because it's the

synergy created by social,

mobile, analytics and cloud

working together that creates

a competitive advantage.

S.M.A.C

• Industry experts predict that

the convergence of SMAC -

social media, mobility,

analytics, and cloud

computing - will be a

powerful business-technology

enabler of the next decade.

S.M.A.C

• With SMAC unleashing

unlimited opportunities for

enterprises, it will become

the leading disruptor to the

business-technology

ecosystem over the next few

years.

S.M.A.C

• SMAC and other emerging

technologies create the

possibility for new ways to

develop products, interact

with customers, partner with

others, compete and

succeed.

S.M.A.C

• Companies that have the

most success engaging with

SMAC are rethinking their

business and enterprise

architectures and

emphasizing 3 fundamental

changes.