SlideShareBy: Michael Hopson, Sarah Lilly, Jonte

Major, Shelby Wagner

Overview

- Founded in October, 2006

- Acquired by Linkedin in May, 2012

- Allows users to easily upload and share

presentations, infographics, documents,

videos, PDFs, and webinars

Statistics

- In Q4 of 2013, the site averaged 60 million unique

visitors a month and 215 million page views

- Among the top 120 most visited websites in the world

- Consists of more than 15 million uploads from

individuals and organizations

- SlideShare has grown to become the world’s largest

community for sharing presentations and other

professional content.

Michael Brenner on Slideshare

Dell on Slideshare

Key terms

● Haiku Deck - is a free app that makes presentations simple, beautiful, and

fun. It allows you to communicate ideas, articulate a vision, and share

expertise.

● Leadshare - is a service to allow businesses to collect customer leads

through their presentations, documents and videos.

● Embed - Placing files on other websites or blogs

● Favorite - Favoriting a presentation will allow users to mark and collect

content for future reference.

● Notes - The notes tab features any presentation notes from the author as

well as a presentation transcript.

● Statistics - Allows viewers to see views, actions, and embeds data from

the presentation.

Unusual/unexpected fact

- Slideshare has 60 million monthly visitors

- Hyperlinks are clickable in presentations

- Infographics are liked 4x time than

presentations and 23x more than documents

on Slideshare

- 10 million Slideshares = The distance from

New York to LondonFact infographic

The Best of Slideshare

1. The Brand Gap a. 1st SlideShare to be viral

2. Death by Powerpointa. Great example

3. Reed Hastingsa. Netflix CEO (Freedom and Responsibility Culture)

4. Mary Meeker Internet Trend Reports

5. Linkedin Pulse

Essential Tools/Apps For Slideshare

- SlideShare can be used on mobile devices via its mobile

app available for apple devices as well as android.

-Slideshare has a number of useful third party tools and

applications.

● Haiku Deck

● Thinkstock Photo

● Prezi

● SoundBible

● GifDeck

Analytic on SlideShare

● One of SlideShares more awesome features

is the built in Analytics.

● Analytics on SlideShare allows you to see o Total Views

o Total Uploads

o Outbound Clicks

o Favorites

o Downloads

o Traffic Source

o and much more.

Top 5 Essential Readings

1. 7 Ways To Use SlideShare for Your Business

2. How to Easily Create a SlideShare Presentation

3. 11 Ways to Use SlideShare for Content

Marketing Success

4. The Marketers Guide to SlideShare

5. SlideShare: The Quiet Giant of Content

Marketing

The Most Essential Reading of All

-The most essential reading tool and resource

for slideshare is the Official SlideShare Blog.

- Here you can find information and answers to

all things SlideShare.

Strengths

● You can easily embed presentations in other websites such as LinkedIn

● Can handle large files (Up to 100 MB)

● Has an easy use of infographics

● Has automatic file conversion for optimum viewing

● It is not as overwhelming or hard to use as Prezi so it is a good platform to

use for beginners

● It has more traffic from business owners than any other major social media

platform

Weaknesses

● You must use other programs to create and edit

material.

● There are no transitions commonly used in other

slideshow programs such as PowerPoint

● Not well suited for business to consumer marketing

● Design is limited through Haiku Deck

10 best tips for using Slideshare

● Give your presentation a good title and description.

● Keep your message focused and clear

● A strong message might

o Show something shocking

o explain useful information

o evoke emotions

● Keep it simple

o The average Slideshare deck is 14 slides and has

fewer than 25 words per slide

● Keep it visual

● Emphasize your visual content

● Create a consistent color palette

o Pictaculous is a tool that lets you upload an

image, and get a full color palette based on

the image you uploaded

● Use a visual metaphor

● Repurpose blog posts

● Use Slideshare FREQUENTLY

10 best tips for using Slideshare cont.

Best strategies for engagement

● Create presentations for specific individuals or groups

● Curate a summary of events for breaking news or ongoing issues by

packing relevant images with captions or audio/video into a slidedeck and

then publish it on Slideshare

● Be active in the Slideshare community by watching other peoples

presentations as well as liking and commenting on presentations

● Embed and share your presentations on other social media platforms

● Connect Slideshare with LinkedIn Via LinkedIn’s Slideshare plugin. The

more people talking about a presentation on LinkedIn, the greater chances

it will be featured on the front page of Slideshare.

Set-Up Tutorial

1. Go to slideshare.net/signup

2. Create your account using the necessary information to

best brand yourself.

3. Click “Upload”

4. Upload your presentation to your account using bulk

upload or upload one at a time

5. If necessary, you can embed the link into your other

profiles

For a more in depth tutorial...https://www.youtube.com/watch?v=VaMg8ySFtKU

Measuring and Monitoring

Sources

https://blog.bufferapp.com/slideshare-tips

http://www.slideshare.net/srb113/slideshare-the-pros-the-cons-and-some-prime-examples

https://assett.colorado.edu/prezi-vs-slideshare

http://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/

http://www.knightdigitalmediacenter.org/blogs/agahran/2013/06/5-ways-use-slideshare-engage-communities-build-traffic

http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/

http://mashable.com/2012/05/07/tips-marketing-slideshare-linkedin/

http://www.dnnsoftware.com/blog/improve-your-slideshare-marketing-with-these-10-fun-facts

http://www.slideshare.net/about