SLIDESHAREPRC5003: Social and Digital Media

Anita, Hope and Madison

BACKGROUND

Founded in 2006, and acquired by LinkedIn in May of 2012

World’s largest community for sharing presentations and professional content

More than 50 million visitors monthly

Averaged 60 million visitors/month and 215 million page views.

Receives 500% more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn

WHAT NEED DOES IT SERVE?

Web-based slide hosting service

Users can upload presentations, infographics, documents, videos,

PDFs and webinars

Users can upload files publicly and privately

Find presentations from events, industry experts and companies

Follow your friends

Contributes to social network cross-pollination

Company is able to share in-depth information

You can download presentations for later use

WHO USES IT?

Individuals: Able to find content through various subjects

Top five categories are: Business,

technology, education, travel and health.

Filter through search for personal interests

WHO USES IT?

Organizations Opportunity to connect with customers in new

ways

They can target their professional audiences

Enhances their online image

Companies use Slideshare for inbound

marketing, SEO, linking to social media

Professionals

SWOT ANALYSIS: STRENGTHS

Largest PowerPoint Sharing Community: first and largest

community for sharing PowerPoint presentations

Allows knowledge and ideas to be shared easily, freely and

openly

There are numerous topics that are available

A more interactive way of reaching target audiences and publics

Ability to hyperlink any slide on Slideshare

It is mobile compatible

Slideshare allows easy access to see how your branded content

is performing

SWOT ANALYSIS: WEAKNESSES

Information overload: too many slides for

users to sort through

Web security

Pay to promote revenue stream

SWOT ANALYSIS: OPPORTUNITIES

Platform that can drive traffic and leads towards businesses

SlideShare attracts 200 per cent more executives from the C-

Suite than Twitter

Working together with businesses and executives

Featured in Google’s Organic Search Results: SlideShare content

is frequently featured in Google search results

SWOT ANALYSIS: THREATS

Other online conferencing platforms

Any other online file storage systems

It has been around for awhile (seven years)

BUSINESSES & PUBLIC

REPUTATION

Businesses can upload their presentations for the

general public

Can be seen as the thought leaders of their

industry

Innovative ideas and knowledge bank of

information

Slideshare can help them tell their side of the story

SEO tools to drive traffic to business and brand

EXAMPLES:

Upworthy

CISCO

Arianna Huffington

Edelman

INTRODUCTION TO SLIDESHARE