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Mobile learning may still be in its infancy where mass market acceptance and adoption are concerned, but no one can deny the force behind growing demand and cross-market trends in applications and devices. For product and sales training in particular, m-Learning presents unique opportunities to facilitate formal, informal and self-learning – when and where it's needed.
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Trends in mLearning for Product Training
June 9, 2010
Your Presenters
• Julie Brink, viaLearning– Director of eLearning
• Jason Grigsby, Cloud Four– Mobile Strategist
• Moderator: Scott Herber, viaLanguage– Executive Vice President, Sales
Today’s Agenda
• Current mobile technology and landscape
• Trends in mLearning• Making mLearning work for you
– Product and sales training solutions– Best practices and considerations
• Q&A
Introduction to Health Literacy
The State of Mobile
4.6BillionMobile phone for half the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
4.6 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
http://www.communities-dominate.blogs.com/brands/2008/12/trillion-with-a.html
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Android Blasting Off
Outsold iPhone in U.S. Q1RIM 36%, Android 28%, iPhone 21%
20% Smartphones in UK Q1
50,000 applications
100,000 activations a day
21 OEMs, 48 countries, 59 carriers
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
What does this mean?
Mobile learning is expected to boom!
mLearning: What is it?
Learning that happens when the learner takes
advantage of the learning opportunities offered by
mobile technologies
Poll Question #1
a) Podcastsb) Performance support c) Courseware (e-learning)d) Nothing
What type of mobile learning is your organization doing now?
Introduction to Health Literacy
Trends in mLearning
The Numbers“The US market for Mobile Learning products and services is growing at a five-year compound annual growth
rate of 21.7% and revenues reached $538 million in 2007.”
Ambient Insights, 2008
mLearning Trends
• Increased development– Mobile device penetration is growing at rates
much faster than desktop penetration, particularly in emerging markets
– Refining content (key points)– HTML5
• Integration with social networking
mLearning Trends
• SMS (text-messaging) and MMS
• Touch screen functionality
• Location-based learning
Introduction to Health Literacy
Making mLearning Work for You
Types of mLearning
• Formal– Organized, structured
and planned event• Informal
– Peer-to-peer, casual learning
• Self-directed– Learner-initiated,
generally not planned
mLearning & Sales
• Product training solutions– Up-to-date product info, warranty info– What they need to know when they need it– Quick access to changing information– Quicker delivery of training– Product use tools
What else?
• Sales training solutions– Sales methodology– Best practice videos/learning
scenarios• Acceleration of training courses
and follow up/reinforcement
What to Think About…
• Learning and business objectives
Know Your Demographics
Blackberry has40%
global enterprise
mobile market.
Emerging markets
80%
of worldwideMMS traffic.
What to Think About…
• Learning and business objectives• Devices and related technical
specs
Device Detection Must Be Core Part of Your Mobile Strategy
http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
What to Think About…
• Learning and business objectives• Devices and related technical
specs• Content—KISS it• Design• Function/Interaction• Measurement and tracking
Poll Question #2
What is your biggest obstacle to implementing an mLearning strategy?
a) Costb) Timec) Anticipate poor adoptiond) Not sure what to do
TRACKING
FLASH/NO FLASH
HTML5 ADOPTION
FRAGMENTED DEVICES
ROI
Self-assessment…
• Who is my audience?• How will they access mLearning? • What behavior do I want changed?• How do I want to track
participation?• Does my organization have the
technical infrastructure to support it?
Adoption Tips
• How to increase adoption rates– Ask your target audience what would drive
them to participate– Be sure expectations and goals are clear– Develop with the expectation that the
training nugget will be viewed on a mobile device
– Implement deliveries in a way that your audience is already using mobile
Summary• Why use mLearning?
– Infrastructure is available, and growing• Push information out to help your sales
force do a better job– Acceptable form of communication
• People expect to send/receive information via a mobile device
– Efficient• Learners can do it on own time• Broader reach• Increased productivity and revenue
Q&A
Thank you for attending!
For more information please contact us:
• [email protected] • www.vialearning.com • twitter.com/vialearning • http://vialearning.com/blog/• [email protected]• Follow Jason on Twitter @grigs• www.cloudfour.com
