Liam Gilliver // Media Studies

The bright, colorful background reflects the pop genre and upbeat music- this will help the album

'stand out' and certainly catches the audience's eye. Additionally the colours blue and pink are used to

suggest the music is suitable for both genders- catering for a wider audience.

A close up of each member of the band is used, although their outfit and stance are by far from

provokotive (as this would be unsuitable for their target audience which is primarily teenage girls) their appearence is displayed modestly and very pristine

like. This links in with the Uses and Gratification Theory as viewers can use the artist image to help create their

own identity- most teenage girls and even children idolise and take inspiration from glamours model -type

celebrities.

The font informs viewers of the artist's name and album, the typography here is

purposefully very bold and dynamic- once again reflecting typical associations with the 'pop' genre. Similarly, the bright

colours enhance the friendly, fun and entertaining vibe the album holds.

The artist's heart shaped logo is used, subtly promoting the group. This allows

'true fans' to instantly recognise the album, following the Uses and

Gratification Theory as fans will feel like they 'belong'

Here we see another small heart shape,that is similar to other artists such

as Marina and The Diamonds and provides a rather 80's pin up style look.

This goes against the stereotype of modern day pop music and effectivley

caters for a wider, mass audience.

Liam Gilliver // Media Studies

Marina and The Diamonds also having a small black heart shape under the eye. This form of intertextuality has a dominoe effect for both artists as those who listen to 'Little Mix' may opt to listen to

'Marina and The Diamonds' due to the similar image and vise versa.

The Parental Advisory Sticker is often used on album covers to indicate the music may contain language and content that may cause offence (such as swearing). Little Mix's DNA album doesn't have this, depicting how all their songs are suitable for children etc. This is

important as their target audience will be those under 18.

Liam Gilliver // Media Studies

The back of the album cover provides all conventions buyers would expect.

Including; track names, amount of tracks on each CD and the running order of

tracks.

Although this may go unnoticed by the consumer, the small print here consists

of neccessarry details and legal information (such as copyright etc)

Little Mix are signed to 'Syco Music', who's logo is displayed on the bottom of the album. This is a

reputable, well known company owned by Simon Cowell and will act as a form of reassurance that the

music being purchased is of good quality.

Much like the front cover of the album, the background is bright and energetic, with

capitalised font to convey the pop genre and accompany the fast tempo of the songs

The album also includes 3 music videos and an 'exclusive interview' providing interaction

between the artists and their fans- supporting the Uses and Gratification Theory once again.