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TO GO ONLINE OR NOT TO GO ONLINE: THE USE OF SOCIAL MEDIA FOR RESEARCH SETTING IN
ISLAMIC CONTEXT
Nurdin M.Com.,Ph.D
Institut Agama Islam Negeri (IAIN) Palu
PAPER DI PRESENTASIKAN PADA ANNUAL INTERNATIONAL CONFERENCE ON ISLAMIC STUDIES (AICIS) SAMARINDA
TANGGAL 21-24 NOVEMBER 2014
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PRESENTATION OUTLINE
Introduction Definitions Social media users in Indonesia Benefits of social media for research setting Answering research questions Conclusion Future research
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INTRODUCTION 72 millions Internet users
(Samuel A. Pangerapan, 2014 (APJII chairman)
85% of population are Muslim ( 60 millions)
The third larger social media users in the world (Economist, 2011) (62 active Facebook users according to Cahyana Ahamdjayadi, Co Founder Republik Internet)
Mobile phone ownership more than population number (281 millions; US Cencus Bureau,2014)
Mobile technology ownership(lap top, tablet, smart phone, etc) sharply increased
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Nurd
in,M
.Com
.,Ph.D
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INTRODUCTION
72 millions Internet users (Samuel A. Pangerapan, 2014 (APJII chairman)
85% of population are Muslim ( 60 millions) The third larger social media users in the
world (Economist, 2011) (62 active Facebook users
according to Cahyana Ahamdjayadi, Co Founder Republik Internet) Mobile phone ownership more than
population number (281 millions; US Cencus
Bureau,2014) Mobile technology ownership(lap top, tablet,
smart phone, etc) sharply increased
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Nurd
in,M
.Com
.,Ph.D
. Dose
n IA
IN P
alu
PEOPLE ARE MIGRATING TO DIGITAL LIFE
More and more activities (social, economic, politics, and religion, etc) are practiced online (various social media sites)
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.Com
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What is the implication to our research paradigm? Should researchers within Islamic institutions to go online or not? If yes, why? And how?
DEFINITIONS: SOCIAL MEDIA
“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan and Haenlein, 2010. p.61)
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emergence of Internet has supported practicing various communication activtities in online space
online sphere encouraged researchers, whether quantitaive or qualitative, to extend their data gathering approaches
Non Islamic institutions and researchers take advantage to practice online data collection:
- gather data through web surveys (e.g. Lefever, & Matthiasdottir, (2007).
- Emails (e.g. McCoyd, & Kerson, 2006 and Wattal, et al ,2012).
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use of social media in various aspect has significantli increased, for example in dakwah, education, economics. Politics, and other social aspects.
researchers under Islamic education institutions yet to utilize this online space for their research setting
focused on gathering data through conventional methods such as interviews, focus groups, and ethnography studies
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CONVENTIONAL RESEARCH
Qualitative Case study Focus group Ethnography
Quantitive Survey ---- paper based
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CONVENTIONAL RESEARCHZ; CHALLENGES??
Informants may under pressures Bias Time consuming Limited access to sites Difficult access to informants with difficult
geographic area
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ONLINE RESEARCH; BENEFITS
Unlimited access to informants Unlimited access to data More Informants Enable online coding Online survey Reduce time, cost, and energy Catch up with lates phenomenon
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CONVENTIONAL SURVEY
Paper based Limited respondents Geographic barriers Cost and time
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CONVENTIONAL INTERVIEW
Time limitation Bias due to
pressures Informants tend to
please reseachers
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ONLINE SURVEY & INTERVIEW(USE SOCIAL MEDIA)
Unlimited informants or respodents
Wide range of informants or respondents
24/7 data access Wide range od data
sources (texts, pictures, video, grapgh, etc)
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WHY SOCIAL MEDIA FOR RFESEARCH SETTING?1
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urd
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As a Medium for: Triangulation Medium - to validate conventional data due to:- conventional interview – underpressure (e.g.
time, space). This creates “a very artificial situation” (Myers,& Newman, 2007. p.3) where informants try to please a researcher.
- building consistency across data source and approaches (validity)
- environment triangulation (online and offline or various social media sites)
ENHANCE UNDERSTANDING
Strengthens conventional research results Inconsistency may emerge, but this inconsistency can
deepen understanding of a phenomenon (Patton,1990)
Data from different environment (various social media sites)
Able to compare and re-compare to increase researchers underatnding of a topic being studied
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CONCLUSION
SHOULD WE DO RESEARCH ON SOCIAL MEDIA?
WHY?- Social media user is increasing (85%
of Indonesian are Muslim)- More and more phenomenon are
available on social media such OSN, Blog, etc (religion, education, economic, politics, etc)
- Our life is moving to online space (social media)
- Wide range of data, sources, less time and cost, reduce geographic challenges, etc.
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LIMITATION AND FUTURE RESEARCH
The data was generated from online and offline literature and yet to be tested empirically.
Need to address Ethical issuesFuture research should focus on testing this paper idea in an empirical setting. E.g. Use social media to do online survey, content analisis, data mining, etc.
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Many thanks 15
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Nurd
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