Six ways to kill great ideas at birth

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    27-Dec-2014

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Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.

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<ul><li> 1. </li> <li> 2. Six guaranteed ways to kill a great idea. </li> <li> 3. It wont work. </li> <li> 4. It wont work. <ul><li>A quick dismissal that hides a lot of internal agendas. </li></ul><ul><li>Its a power thing its really saying, I know better than you. </li></ul><ul><li>But, if you really have doubts about an idea, the creative answer should not be; It wont work, but, How can we make it work? </li></ul></li> <li> 5. Weve tried it before. </li> <li> 6. Weve tried it before. <ul><li>Who is the we? </li></ul><ul><li>Weve all seen one person struggle with a task while another succeeds in minutes. </li></ul><ul><li>All ideas have their time. </li></ul><ul><li>The world is dynamic and changing. What was not right yesterday, last week or last year may find its time has come. </li></ul></li> <li> 7. Our competitors tried that. </li> <li> 8. Our competitors tried that. <ul><li>But your competitors are not you. </li></ul><ul><li>Take a look at what they did. Its far easier to see what somebody else did badly and where they missed opportunities. </li></ul><ul><li>You want to be leaders not followers, dont you? </li></ul></li> <li> 9. Its not your job. </li> <li> 10. Its not your job. <ul><li>This assumes that ideas are only the preserve of a special group of people. </li></ul><ul><li>It is a huge waste of resource and actively discourages people from putting forward ideas. </li></ul></li> <li> 11. Its not for us. </li> <li> 12. Its not for us. <ul><li>This says, We have a way of doing things here. </li></ul><ul><li>It means we think change is a dangerous thing. </li></ul><ul><li>Too much group think discourages ideas as it turns people who think differently into outsiders. Diverse styles and ways of thinking stimulate new ideas and a truly creative environment. </li></ul></li> <li> 13. Ha, ha, ha. </li> <li> 14. Ha, ha, ha. <ul><li>Humour is a wonderful thing, but laughing at a new idea or suggestion not only kills that one idea but discourages anybody from sticking their head above the parapet. </li></ul><ul><li>This is a deadly creativity killer. Nobody wants to be laughed at. </li></ul></li> <li> 15. www.one-marketing.eu </li> </ul>