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Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

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Page 1: Siri and Yelp Optimization - SMX East 2012 Local University
Page 2: Siri and Yelp Optimization - SMX East 2012 Local University

@Matt_Siltala

Who Wins?

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

So Far Not Apple

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@Matt_Siltala

They Will Figure It Out

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@Matt_Siltala

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@Matt_Siltala

What’s New?

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@Matt_Siltala

iOS 6Main Yelp Highlights:

• Access snippets of Yelp reviews

• Access snippets of Yelp photos

• Add photos and Tips to a Yelp listing

• Call and map directions to a business’s front door

• Check-in to a business directly from Apple maps.

• Easier to link to the Yelp app directly

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@Matt_Siltala

What Powers Apple Maps?

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

http://gspa21.ls.apple.com/html/attribution.html

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@Matt_Siltala

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@Matt_Siltala

Everybody Thank David

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@Matt_Siltaladavidmihm.com/blog/local-seo/apple-maps-ecosystem/

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@Matt_Siltala

Think…..

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@Matt_Siltala

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@Matt_Siltala

Premium Services on Yelp

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

Think…..

OPTIMIZATION

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

What I Know That DOES Work

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

And Why Not?

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@Matt_Siltala

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@Matt_Siltala

http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

Opportunity!

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@Matt_Siltala

http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html

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@Matt_Siltala

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@Matt_Siltala

(and reviews in general)Why Are We Afraid of Yelp?

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

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@Matt_Siltala

Reputation Management

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@Matt_Siltala

Other Factors? • Check-Ins• Social Mentions• Shares• Tips

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@Matt_Siltala

• Customer Reviews Matter • Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In

Takeaways:

Page 59: Siri and Yelp Optimization - SMX East 2012 Local University

Thank You!Matt Siltala, Partner

[email protected]@Matt_Siltala