Getting social with WordPress!

!!

…because “integrating & automating social media updates as you publish content in WordPress” is a really long title

!!

James Bundey @jamesbundey

A Bit About Me• I’m part of Creative Approach a small digital

marketing agency - we build custom WordPress websites and other stuff

• I’ve worked in variety of marketing roles

• Nowadays I float between consultancy projects and developing digital marketing tools

• I’ve been working with WordPress for 4+ years

The Grand Plan• Enable effective measurement

• A process to manage social accounts

• Automate the process, but keep some flexibility

• Ultimately save time & effort

• Do it for free if possible

The Process• Focus on the usual suspects

• Facebook page

• Google+ page

• LinkedIn company page

• The tools I use

• Why I chose them

• How to set it up

Managing Social Accounts!addthis.com

Managing Social Accounts!addthis.com

• Select the social share buttons you want • Choose the layout • Grab the code & paste it into your theme • Alternatively download the WordPress plugin

Managing Social Accounts!addthis.com

Lets Get Automating!zapier.com

Lets Get Automating!zapier.com

• Provides a platform for apps to talk to each other • Extensive & wide range • Extremely easy to set-up • Great free plan - 5 zaps & 100 tasks per month

Lets Get Automating!zapier.com

• Set-up the trigger - in our case new Post/Page published • Connect your accounts • Match your fields

Lets Get Automating!zapier.com

• Save the zap and away you go. !However,!!• Zapier doesn’t support every social media platform • No support for Google+ or LinkedIn company pages !

So, we need to use a work around……!!

!

The Work Around!bufferapp.com

• Social media management platform • In this case we’re using it as an intermediary • Don’t register with a social account unless you intend to

use it

The Work Around!bufferapp.com

• Register your accounts • Free plan allows to connect one of each • Most importantly it supports LinkedIn company pages

and Google+ pages

Back to zapier!zapier.com

• Create new zaps, but this time our WordPress content is sharing to Buffer

• Set-up a zap for each social account with Buffer

Back to zapier!zapier.com

• Match your content • Set your schedule • Save your zap and away you go

Measure my clicks!bitly.com

Measure my clicks!bitly.com

• Provide lovely shorten URLs • Provides viewing stats • Shows who else is sharing this link on Twitter

Registering my bitly account!bufferapp.com

• Connect bitly account with Buffer • All zapier generated posts will now incorporate

automatically generated links from Bitly.

Things to remember• The zap is linked to your WordPress account. Change your

password and the link is broken

• The WordPress excerpt field is great for matching fields. However, check it doesn’t mess with your theme

• Everything shown can be done for free, free I tells ya.

• I you’re a heavy social user or need more than one account for each social platform you’ll need to invest in a paid plan

• Test & tweak as required. Review zapper test data & see what works for you

Questions?!

Connect with me

@jamesbundeyhttp://www.linkedin.com/in/jamesbundey

I occasionally write about marketing stuff

http://www.creativeapproach.com.au/our-blog/