Silver palace service project report

1

PREFACE

As we all know that not only in India but also in the world, Management is

needed to do any business, whether it is small or big. Even we can see management in

our home also,” Without management world can not possible.

In the developing Indian economy industries demand for manage &in the fair

way. B.B.A is that type of the course, which prepares the efficient administrators

required by the industry.

In B.B.A we have to undertake industrial visit. This industrial visit has played

important role in our syllabus as it winded our knowledge and experience by providing

a short training. From this visit we can learn how theoretical knowledge is applied

practically in different industries. For this purpose I have choose “HOTEL SILVER

PALACE” have prepared a report of the same.

2

DECLARATION

I, the undersigned , Miss Khushali Ghevariya, student of Vivekanand College of

commerce, management & computer, Rajkot studying in S.Y.B.B.A here by declare that

the project work presented in this report is my own work and has been carried out

under the supervision of Mr. Jatin Sheth of Vivekanand College, Rajkot.

This work has not been previously submitted to any other university for any to

Date:

Place: Rajkot

SIGN OF STUDENT

3

ACKNOWLEDGEMENT

First of all, I am very thankful to Saurashtra University for having such practical

subjects in our syllabus through which I can learn a lot about different department in

hotel.

I am also obliged to Mr. Jatin Sheth who guided us very well about how to make

project and what all things are to be kept in mind while preparing a project and what

all the information I required.

I would also like to thank the managing director and whole staff of “HOTEL

SILVER PALACE” who guided me about their hotel, which I am incorporated in this

report.

SIGN OF STUDENT

4

INDEX

S.R.No. PARTICULARS Pg.No.

1. GENERAL INFORMATION 5 – 14

2. FRONT OFFICE 16 – 30

3. SERVICES 31 – 35

4. FOOD & BEVERAGE DEPARTMENT 36 – 46

5. PERSONNEL DEPARTMENT 47 - 57

6. FINANCIAL DEPARTMENT 58 - 66

7. MARKETING DEPATMENT 67 - 77

8. ACHIVEMENT 78 – 79

9. FEATURE PLAN 80 – 81

10. S.W.O.T ANALYSIS 82 - 84

11. CONCLUSION 85 – 86

12. SUGGESTION 87 – 88

13. BIBLIOGRAPHY 89 – 90

5

6

INDEX

S.R.No PARTICULARS Pg No.

1. INTRODUTION 7

2. HOTAL AT A GLANCE 8

3. LOCATION PURPOSE 10

4. SIZE OF ORGANIZATION 11

5. FORM OF THE ORGANIZATION 12

6. EXITING MANAGING GROUP 13

7. HOTEL FACILITIES 14

7

INTRODUCTION

“HOTEL SILVER PALACE” among the premier business hotel in Rajkot, the

economic capital of Saurashtra is characterized by the traditional kathiawadi

hospitality. Mr. Atul Sheth Builders established the hotel in 10th Dec 1995. It is located

in the heart of the city, in the vicnity of exclusive mercantile&residential area of

Rajkot. SILVER PALACE provides the easy access to the airport & railway station, which

are just 3 kms away. Modern facility with finest hospitality makes it the ideal choice

amongst hotel in Rajkot for businessmen & tourist.

The hotel was extremely spacious carpeted room equipped with modern

amenities. All rooms offers en-suite facility, 29” interactive flat television with satellite

entertainment, individual air conditioning, hair dryer, minibar & direct dial STD/IDD

facility.

“HOTEL SILVER PALACE” leads hotel in Rajkot by setting standards of quality,

service & facilities. Express check-in, 24-hours room services, express laundry, valet

parking, safety deposited vaults, free airport transfer, doctor on call makes our stay

comfortable. Internet, e-mail, fax, travel, car rental & money exchange services are

available for our convenience.

“HOTEL SILVER PALACE” takes pride in being a host to a number of celebrities

including bollywood & telewood stars, cricketers, political leaders as well as corporate

barons and also being the most preferred hotel in Rajkot by the NIRs.

8

HOTEL AT A GLANC

Name of the Hotel : HOTEL SILVER PALACE

Year of establishment : 10th dec., 1995

Form of Organization : partnership firm

Size of organization : medium scale industry

Address : HOTEL SILVER PALACE,

Gondal Road,

Dr. Yagnik Road Corner,

Nr.Malaviya Petrol pump,

Rajkot-360001.

Location : Airport 3 kms, railway 2.5 kms

Phone No : +91-281-248 0008(8 lines)

Fax : +91-281-248 0009

Bankers : HDFC Bank

Turnover : 2.5 crores

9

Services : (1) Rooms- comfort rooms

standard rooms, deluxe rooms, exe

deluxe rooms.

(2) Restaurant- FLAVOURS

(3) Multi functional hall: For

business board/dealer meeting,

conference

engagement, celebration, family

reunion, 10 person for meetings &

celebration up to 150 people.

E-mail : [email protected]

Website : www.hotelsilverpalace.com

mailto:[email protected]

10

LOCATION PURPOSE

Selection of location is very important for any business unit. Because once it

would select, it will not to be change easily. The business in suitable area or a

production in “Industrial estates” is very useful tool for produces or industry to

increase profitability or decrease cost of production.

One of expert in this field remarks,” the location of plant should be field in such

a manner that people interested in this success can sell goods most profitability and

manufacture with least expenditure.”

HOTEL SILVER PALACE is strategically located close to the business hub of

Rajkot and in close vicnity of the airport, railway station & central bus station. It

provides an easy access to the industrial zones of Rajkot. The Rajkot city map can give

us an indication of the major roads, if we are traveling by a car.

LOCATION DISTANCE

AIRPORT 3 kms

RAILWAY STATION 2 kms

BUS STATION .5 kms

11

SIZE OF THE ORGANIZATION

According to the Indian company act, there main three types of industry.

Small scale industry

Medium scale industry

Large scale industry

The industry whose investment does exceed Rs. 3 crores is small-scale

industry. The industry whose capital investment is more than Rs. 3 crores and up to

about Rs. 100 crores are classified as medium scale industry. The industry whose

capital investment is more than Rs.100 crores are known as large scale industry.

THE HOTEL SILVER PALACE comes under the category of “medium scale

industry”.

12

FORM OF ORGANIZATION

The main business forms of organization are as follow.

Sole proprietorship

Partnership firm

Joint stoke company

THE HOTEL SILVER PALACE comes under the category of “partnership

firm”.

13

EXITING MANAGING GROUP

Chairman : HARSHIT PATEL

General manager : HITENDRA MAHETA

14

HOTEL FACILITIES

The HOTEL SILVER PALACE provides modern facilities with the finets hospitality

and service make it the ideal choice for the businessman and tourists. whether the

customer want luxury or best value. They have room to suit their environments.

Their main facilities are as follows.

Guest room facilities @ HOTEL SILVER PALACE Rajkot

Direct access internet

Laptop compatible digital safe

29” television and entertainment &news channel

Local & international television channels

Direct dial IDD telephone with data ports

Fully stoked minibar

Ensuite bathrooms with tub, hair dryer, cosmetic mirrors

Choice of double/ twin bed

Smoking/ non smoking rooms

Daily newspaper

The bible & The Bhagwad Geeta in each room

15

Concierge service @ the HOTEL SILVER PALACE Rajkot

Laundry & dry cleaning service

Safety deposited boxes

Tour & travel service

24 hrs room service

Food & dining facilities @ HOTEL SILVER PALACE Rajkot

Multi cuisine fine dining restaurant – FLAVOURS

24-hours in room dining

Banquets & Meetings @ HOTEL SILVER PALACE Rajkot

Ample meeting & banqueting space

Capacity up to 150 persons

16

17

INDEX

SR. No. PARTICULARS Pg. No.

1. INTRODUCTION 18

2. ORGANIZATION CHART 19

3. SERVICES OF FRONT OFFICE 20

4. PROCESS OF ROOM & RESERVATION 21

5. TYPES OF ROOM 24

6. TARIFF 29

7. TERM & CONDITION 30

18

INTRODUCTION

Generally front office is known as Reception. Front offices’ employees are also

one kind of the representative of the hotel.

The HOTEL SILVER PALACE provides the best services in reception. They

perform the duty of advance booking of room, present room booking. They arrange

birthday party, marriage party in the multi functional hall, sales all the type of room

i.e. comfort, standard, deluxe & exe deluxe. Thus, they try to satisfy all the

requirements of the customers.

19

ORGANIZATION CHART

Front office head

Front office

Receptionist Receptionist

20

SERVICES OF THE FRONT

OFFICE “The action of helping someone working for someone, system supplying a

public need and ready to assist someone when required.”

The HOTEL SILVER PALACE is perfectly suitable with this meaning because it

help the public by providing its services, by satisfying the public needs and also ready

to assist them whenever required.

Their main services are as follows.

Check-in

Check-out

Present room services

Reservation services

Outstanding payment is done by them.

Payment of luxury tax

21

PROCESS OF ROOM &

RESERVATION

There are main two types of method of room reservation.

Direct method

Indirect method

1. Direct method: Generally this method is used by the customers. In this method

customer is directly contact with the hotel to its front office and reserve the

room in advance or for present.

2. Indirect method: today in world people don’t have time to go to hotel & reserve

the room. But they can make the reservation through mobile phone, internet

etc.

In hotel SILVER PALACE the customers reserves the room by using indirect and

direct both the method. They make the reservation through net, telephone and

sometimes by friends also. They also make the reservation personally.

The following is the reservation form that the customers have to use when

they reserve their room through net.

22

RESERVATION

Thank you for your interest in Hotel Silver Palace. Please fill in your room

requirements. Our representative will contact you soon.

Checkout Dt:

Dec 5 2007

December

2014

S M T W T F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

No. of

Rooms : Type Standard Room

23

Name :

TARIFF CLOSE

Room Type Single Double

Comfort 995 -

Standard 1495 1995

Deluxe 1795 2295

Exe Deluxe 1895 2395

All rate are in INR

INR Rs 350 for extra

person / bed.

Government taxes & levies

extra.

Rates are subject to

change without prior

notice.

24

TYPES OF ROOM

Hotel SILVER PALACE offers most luxurious accommodation in Rajkot.Each

room is elegantly well appointed and equipped with complete amenities including

individual air-conditioning, fully stocked minibars, direct dial IDD telephone, TV

with 24 hours satellite entertainment and news channels, upscale bathroom

amenities with hair dryers and cosmetic mirrors, separate hanging closets and

executive writing desk, giving you the most comfortable accommodation in Rajkot.

Contemporary design having touch of elegance with subtle of neutral colours,

soft & discrete lighting , plus décor and finest hospitality makes SILVER PALACE the

ideal for businessman and tourists.

Each guest receives personalized attention and services making we always

‘Feel at Home’. Bright smiles and silent efficiency always promise us best services

and welcome us every time.

There are main four types of rooms.

Comfort room

Standard room

Deluxe room

Exe deluxe room

25

Comfort Rooms :

These contemporary compact rooms at Silver

Palace offer clean and immensely enjoyable experience, suitable for business

visitors.

Facilities :

Single occupancy studio size

Fully stocked minibar

29" interactive television with satellite channels

Ensuite bathroom with bath tub

Executive writing desk

Direct dial IDD telephone

Hair dryer & cosmetic mirror

Upscale bathroom amenities

Electrical points in room & bathroom

Free morning newspaper

26

Standard Rooms :

Standard Rooms at Silver Palace Rajkot are

spacious rooms and features an elegant design, soft and

discrete lighting, offering great comfort and luxury, making

them suitable for business or casual visitors.

Facilities :

Double bed / Twin bed


29" flat interactive television with satellite channels

Ensuite bathroom







27

Deluxe Rooms :

Deluxe Rooms at Silver Palace Hotel are very

spacious with separate living and working areas, pampering you with that

extra bit of luxury to make your stay thoroughly comfortable.

Facilities :

Large Double bed



Ensuite bathroom







28

Exe Deluxe Room :

Featuring a design that is residential as well

as functional, these stylish accommodation exudes a sense of warmth and

comfort and have been host to a number of celebrities including bollywood,

telewood stars as well as cricketers. These rooms offer the highest luxury

accommodation in Rajkot.

Facilities :

Large Double bed



Ensuite bathroom







29

TARIFF AND POLICIES

Silver Palace pampers you with highest luxury and impeccable

service to make your stay completely restful and comfortable. To meet your varied

requirements Silver Palace offers rooms in varied categories, and you are sure to find a

room fitting your needs and budget.

Room Tariff :

Room Type Single Double

Comfort Room INR 995 -

Standard Room INR 1495 INR 1995

Deluxe Room INR 1795 INR 2295

Exe Deluxe Room INR 1895 INR 2395

INR Rs 350 for extra person / bed.

Government taxes & levies extra as applicable.

Rates are subject to change without prior notice.

30

TERMS AND CONDITION

Arrival and Departure :

Check-In - 1200 Hours

Early arrival is subject to availability. For guaranteed early check-in,

reservation needs to be made starting from the previous night.

Check-Out - 1200 Hours

Later check-outs are available on request and subject to availability.

Reservation Guarantee :

All bookings must be guaranteed at time of reservation by Credit Card or

Travel Agency. All major credit cards are accepted.

Cancellation :

Reservation must be cancelled 24 hours prior to the planned arrival time.

One night’s room charge will be levied in case of non- arrival.

Silver Palace pampers you with highest luxury and impeccable service to

make your stay completely restful and comfortable. To meet your varied

requirements Silver Palace offers rooms in varied categories, and you are sure to

find a room fitting your needs and budget.

31

32

INDEX

SR. No. PARTICULAR Pg. No.

1. INTRODUTION 33

2. WHAT IS SERVICES ? 34

3. SERVICES PROVIDED 35

33

INTRODUCTION

WHAT SERVICE MEANS?

Service has got different meaning or it can be understood in different

ways.

“The action of helping someone working for someone, system supplying


The HOTEL SILVER PALACE provides the best services in Rajkot. It is

perfectly suitable for the customers. They also provide extra services, like a very

beautiful ‘FLAVOURS’ restaurant, banquet hall, multi functional hall etc.

34

WHAT IS SERVICE?

“The action of helping someone working for some one. System supplying a


From the above meaning as any meaning can be considered or is

applicable for the service company, but the perfect meaning will be or can be the

combination of all the meanings.

The meaning of services is as under:

The service means an action of helping someone.

The action of working for someone.

A system supplying a public need.

Ready to assist someone when required.

From the above all meaning can be considered or is applicable for the service

company, industry of firm.

“THE HOTEL SILVER PALACE” is perfectly with this meaning because it helps

public by providing it’s facilities, by satisfying public needs, and also ready to assist

them whenever required.

35

SERVICES PROVIDED

Their main services are as follows :

Rooms and accommodation

FLAVOURS restaurant

Multi functional hall

The multi functional hall is for arranging birthday party, business

meetings, conference, engagement party etc.

1. BIRTHDAY PARTY: If someone wants to celebrate birthday in the SILVER PALACE

HOTEL, they are providing big Banquet hall named ‘BLOOMS’. They also arrange

music in the party, so the person can get both entertainment & food.

2. ENGAGEMENT PARTY: If someone wants to arrange the engagement party,

HOTEL SILVER PALACE is the suitable hotel for that. They specially decorate

whole the hall and arrange all the facilities that they want.

3. DANCE PARTY: In some festival they arrange dance party like on the ‘new year’s

eve’, ‘Christmas’ etc.

4. MEETING AND CONFERENCE HALL: they provide the multi functional hall

‘BLOOMS’ for the business meetings and conference. It is very convenient for

their customer also; they don’t have to go at far place for arranging meetings.

Thus, in HOTEL SILVER PALACE, guest receives personalized attention avd

service making them always ‘FEEL AT HOME’.

36

37

INDEX

SR. No PARTICULARS Pg. No.

1. INTRODUTION 38

2. ORGANAZATION CHART 39

3. TYPES OF FOOD 40

4. TYPES OF LUNCH 41

5. TABLE SERVICE 42

6. ROOM SERVIC FOR FOOD 43

7. QUALITY CONTROL 44

8. SPECIAL RAW MATERIAL 45

9. STORAGE 46

38

INTRODUCTION

The key department of the hotel is food department. If service

department provides the very nice services but food is not that much good, the

customer does not prefer that restaurant.

In the food & beverage department they, they have to make cleaning

everyday. They have to make cleaning everyday. They have to use best items for

making food. They have to taste quality &try to maintain quality; the main cooks

should have the experience ability to make best food.

The HOTEL SILVER PALACE has the special restaurant FLAVOURS for

providing tasty & spicy food items. They everyday use best items to survive the

customer. They always purchase the quality raw material. Their main food items are as

follows.

Chinese

Indian curry

Indian bread

Salad

Rice & dal

Continental/ Italian

Mexican

39

ORGANIZATION CHART

CHAIRMAN

MANAGENING DIRECTOR

GENERAL MANAGER

RESTAURANT MANAGER

KITCHEN HEAD BANQUET MANAGER SENIORCAPTAIN

40

TYPES OF FOOD

The list of all the food items for any occasion is as follows :

The HOTEL SILVER PALACE has multi cuisine Restaurant. There is a multi

type of food. They are provide vegetarian & non vegetarian. They are providing

different food dishes. The objective of hotel is provide best food & best quality to its

customer.

They provided following food dishes:

Thai

Italian

Chinese

Punjabi

Continental

South Indian

Fast food

41

TYPES OF LUNCH The price is matter depending upon the person. It defer from person to

person. The price is depending on the basis of food which person selects to eat?

The person select following lunch. They have to paid amount. In this lunch,

menu is fixing, food is unlimited.

Business lunch

Executive lunch

Special lunch

42

TABLE SERVICES

THE hotel silver palace provides the best table services to their customers.

When any customer comes. They give them welcome drink. After giving welcome drink

they give and then give menu. When customers give the order they provide

selected food to their customer within 20 to 25 minutes.

43

ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for food. Room

service department take this order and make food – according order and give to

customer room within 20 minutes.

44

QUALITY CONTROL

For the quality control of the food they have the kitchen safe who is always

look after the quality of the food. He never compromise with its quality. He always try

his level best.

45

SPECIAL RAW MATERIAL

The HOTEL SILVER PALACE use the raw material which is very different from

other hotels. Their food products are very different from that of the other hotels.

46

STORAGE The HOTEL SILVER PALACE have storage department in which they store raw

material for making food.

The store keeper examine store at different different period of time like

stock of oil, sugar, tea & coffee. And other stoke examines on daily basis like

vegetables, milk etc.

After examine by the store keeper he make list of things, they will need.

The store keeper has to visit storage department & check out the stock.

Otherwise it creates difficulty for cooks. But the HOTEL SILVER PALACE has proper

management of food and beverage department. It is their strength

47

48

INDEX


1. INTRODUTION

49

2. RECRUITMENT 50

3. SELECTION 51

4. TRAINING 52

5. PERFORMANCE APPRISAL 53

6. PERSONAL RECORD 54

7. WAGES & SALARY 55

8. EMPLOY BENEFIT 56

9. TIME KEEPING SYSTEM 57

49

INTRODUTION

As one author has rightly said 1+1 makes the organization. i.e. when there are

two or more persons there is an organization. Thus, the principle component of

organization is its ‘human resources’ or ‘people at work’. And the management of men

is a very important & challenging job. Thus, personnel management department is

emerged now a day very fastly in organization. personnel management is planning,

coordinating & controlling of the human resources. Thus, it is concerned with

managing people to ‘rank and file employees’ at work.

The definition of personnel management is as follows.

“Personnel management is the planning, organizing,

direction, controlling of the procurement, development, compensation, integration

and maintenance and separation of human resources to the end that individual

organizational and social objectives are accomplished.”

The internal department structure of personnel department varies widely

from one company to another. The personnel department has to function as a

medium to establish healthy relationship between the management and employees.

In HOTEL SILVER PALACE 30 workers are working.

50

RECRUITMENT

Recruitment is the process of attracting potential, qualified and competence

employee with required characteristics and a proper quality.

“Recruitment is the process of finding and attracting capable applicants for

employment.”

In simple term recruitment is understood as the process of searching for

obtaining applicant for job, from among whom the right people can be selected.

Recruitment is the process of selecting efficient and trustworthy employee who

Are willing to apply for the job. Recruitment aims to develop & maintain proper

manpower resources.

There mainly two sources of recruitment.

Internal recruitment

External recruitment

In past the HOTEL SILVER PALACE use the external source like advertisement

for the recruitment. But now a day they are using internal source like they give the

promotion to the current employee or make the transfer. They also recruit the

candidate by campus interview in VIVEKANAND HOTEL MANAGEMENT INSTITUTE,

Rajkot. They also recruit the candidate through mail.

51

SELECTION

When recruitment end selection starts. Selection is the second step in the process

of procurement of the people. It is the process of choosing the individual who posses

the necessary skills, abilities and personality of successfully till specific job in the

organization. Thus, in the other words it is problem of matching a man to the job.

“Selection is the process of picking individual from pull of applicant with necessary

qualification.”

52

TRINING

Training is the act of increasing the knowledge and skill of employee for doing a

particular job. It is the corner stone of sound management. It makes the employee and

techniques of production more effective. A part from this, it enables the employees to

develop and rise within the organization and increase their market value, earning

power and security.

“Training and development refer to importing of specific skills, abilities and

knowledge and performance of employee.”

In every organization, they train their employees after selection of person.

Training is a technique by which a management also gets the information that

employee is right for the job or not.

The HOTEL SILVER PALACE gives training to the new employee by senior

employees. They select they candidate who had done hotel management and they

give the training in their restaurant for few days.

53

PERFORMANCE APPRAISAL

SYSTEM

“Performance appraisal means person’s performance in the company.”

Ones the employees have been selected trained and motivated; he is then

appraisal for his performance. Performance appraisal is the step were the

management finds out how effective it has been at hiring and placing employee. A

performance appraisal consists of evaluating an employee’s performance of the job in

terms of its recruitment.

The “HOTEL SILVER PALACE” consider its employees as its most valuable and

therefore it believes in perfect and accurate performance appraisal system. They

believe that employee’s efficiency, productivity and great performance is a ladder to

success.

54

PERSONAL RECORDS

In personal records complete and up to date information is maintain about the

employees. Every unit have record book for employees in which they record the

information about the employee leave, working hours etc.

The HOTEL SILVER PALACE keeps the record of their employees like,

Personal bio-data

Attendance register

Salary-wages register

Casual leave register

55

WAGES AND SALARY

Mostly all the problems are counted by the employees, the more pressing

and persistent problem is that of remuneration in the form of salary or wages.

Wages and salary administration is the process by which wage and salary level

structured are determine in organizations. Wages are payment for labour,

services rendered frequently expressed in hourly, daily or weekly rates, while a

salary is similar payment expressed in monthly or annual rates.

In HOTEL SILVER PALACE the salary of utility boy is about Rs. 2000 only.

Then according to their designation, salary is given.

56

EMPLOYEES BENEFIT

HOTEL SILVER PALACE provides wealth of services that the person find

desirable and they are motivated to perform the best of their job and try to

increase the efficiency of the organization. Such service’s motivate the person

to do their job perfectly and help to fulfill their needs and thus it contribute to

maintain the satisfied workforce.

The following benefits provided by the SILVER PALACE.

They provide provident fund to their employees.

They also provide bonus on diwali

They also provide the dress and accommodation to their

employees.

They provide two-time tea, lunch and dinner also.

57

TIME KEEPING SYSTEM

As time factor plays the important role of control the cost of production and to

maximize the profit.

In the HOTEL SILVER PALACE they provide 24 hours room service.

58

59

INDEX

S.R.No. PARTICULARS Pg. No.

1. INTRODUTION

60

2. FINANCE PLANNING 61

3. FINANCE SOURCES 62

4. CAPITAL SOURCES 63

5. MANAGEMENT OF WORKING CAPITAL 64

6. MANAGEMENT OF FIXED ASSETS 65

7. PROFIT & LOSS A/C 66

60

INTRODUCTION Finance is the lifeblood of the business. Without finance business is like dead

body. Finance is concerned with everything that takes place into conduct a business.

Financial a\management is the custodian of corporate funds. It has to plan, organize &

control the finance of the enterprise. The chief duties of financial management are

however planning and control of corporate finance.

Investment decision

Financing decision of formulation of the best financing mix or capital structure

of the enterprise

Dividend decision or dividend policy

Financial management involves the implementation of these three major

decisions. Financial management makes use of analytical tools in the analysis.

Planning and control of the enterprise involves funds.

Financial management is the part of the management, which is concerned

with raising fund in the most economic and suitable manner.

At last financial department is a mirror of an industry or organization.

The banker of HOTEL SILVER PALACE is HDFC bank.

61

FINANCIAL PLANNING

In any field of the business, planning is the primary function of management.

The manager has to make plan for capital investment and also for working capital.

The financial manger has to frame long-term plan of capital investment. Any

imbalance in the long term planning will put the business into lots of difficulties in

future.

In HOTEL SILVER PALACE their financial planning is done by financial manger

every year. He is looking for everything like working capital, turnover ratio, ratio of

fixed and current assets, ratio of profit etc. then he makes the plan for additional

finance.

62

FINANCIAL SOURCES

Sources of finance mean that from where to funds and from where money

comes for industries and at sometime in which way it comes at the time of

requirements. Generally there are two source of finance i.e.

(1) Internal sources

(2) External sources

THE “ HOTEL SILVER PALACE” has both internal sources and external sources of

finance.

63

CAPITAL SOURCES

Capital structure is very important decision for company. Here, the company

determines the formation of capital or mixture of different types of term funds.

Capital structure refers to the composition of term sources of funds as

debenture, long-term debtors, preference share capital, and equity share capital and

retained earning i.e. reserve and surplus.

The B.O.D. or the financial manager of the companies should develop an

appropriate capital structure and this can be done only when all those factors, which

are relevant to the company’s capital structure decisions, are properly analyzed and

balanced.

The HOTEL SILVER PALACE has its own capital only. They have not bank loan.

Their current capital and turn over are as follows.

Current capital-1 crores

Turn over-2.5 crores

64

MANAGEMENT OF WORKING

CAPITAL

Working capital refers to the funds locked up, in materials, work-in -progress,

finished goods, and receivable and cash etc. since the assets are known as current

assets in very simple terms, “working capital may be defined as capital invested in

current assets.”

In other words working capital is that which is held to meet day-to-day

requirements of the business, which changes from day-to-day and which is converted

into cash continuously. The risk element is low in it.

There are two concept of working capital.

Gross Working Capital

Net Working Capital

In HOTEL SILVER PALCE they don’t have more working capital because their

transaction are mainly based on bank. So their working capital is low. The working

capital of the hotel is Rs. 1 crores.

65

MANAGEMENT OF FIXED

ASSETS

Management of fixed assets is very important in every organization. Fixed

assets a company is permanent capital of the company. They help in production

process. They can be used year by year for a long period of time. They must be

checked. A large fixed asset does not mean that firms are very well but there must be

proper combination of fixed assets.

There must be proper and appropriate provision for depreciation on fixed

assets. The financial manager has to take proper decision for the investment in fixed

assets.

The financial manger of HOTEL SILVER PALACE is very much aware about

their fixed assets’ management.

66

PROFIT & LOSS A/C

The SILVER PALACE maintains its account by double entry system and

accounting is computerized. The financial manager manages this.

67

68

INDEX


1. INTRODUCTION 69

2. MARKETING MIX 70

3. PRODUCTION MIX 71

4. PROMOTION MIX 72

5. SALES PROMOTION 73

6. MARKET RESARCH 74

7. PRICING MIX 75

8. ADVERTISEMENTS 76

9. COMPETITORS 77

69

INTRODUCTION

In the global economy marketing management occupies a significant place

whether it is a new firm or it is an established unit. In this competitive world an

efficient and effective organization of marketing department is prime condition.

Till 1950, marketing was usually sales oriented and the selling concept

stressed the need of high-pressure salesmanship and advertisement to secure

maximum sales volume. Since 1950, we have customer oriented marketing plans and

programs and their customer orientation is called marketing concept. The marketing

concept has been expressed in many colorful ways.

“Marketing is social and managerial process by which individual and group

obtain what they want and need through creating, offering & exchanging product of

value with others.”

“Marketing needs profitability finds what and fill them love customer, not

the product have it your way, you are the boss putting people first partners for profit.”

The concept of marketing is very much important in marketing. The American

Marketing Association defines, “a market as the aggregate demand of the potential

buyer for product or service.”

It is said that without efficient marketing of the goods, even though we will

create best product, but we cannot sell it.

70

MARKETING MIX

Marketing mix is the collection of four basic ingredients of marketing. They

are product, price, promotion & place.

“Marketing mix is the set of marketing tools that the firm uses to achieve its

marketing objective in the target market.”

-Philip Kotler

But now a day marketing mix is the collection of 7 ingredients of marketing.

Additional three ingredients are,

Packaging

Perception

Persistence

In HOTEL SILVER PALACE their main strength is marketing mix. They survive

long in the market because they have product with reasonable price, with proper

place. Their food quality is also very good and therefore they have advantage

celebrities in their hotel.

71

PRODUCT MIX

Product mix is the list of all the products offered for sale by a company.

“It is defined as the composite of products offered for sale by a firm or a

business unit.”

The product mix is made up of 3 elements. Mainly,

Width

Depth

Consistency

Width is measured by the no. of variety of products manufactured by a single

manufacturer.

Depth refers to the assortment of sizes, colors & models offered within each

product line.

Consistency refers to the close relationship of various product line either to

their end use or to production requirements or to distribution or to other variables.

The HOTEL SILVER PALACE has product width in food dishes i.e. Chinese,

Indian curry, Italian, Mexican, Rice & dal etc.

The HOTEL SILVER PALACE has product width in room also i.e. comfort

rooms, standard rooms, deluxe rooms, exe-deluxe rooms.

72

PROMOTION MIX

The marketing mix activities or product planning and distribution are

performed mainly within business or between a business and the member of its

promotional activities , a firm communicates directly with potential customers as well

we see it is not a simple process.

Basically promotion is an attempt to influence the customers and the more

specifically promotion is an element in an organization. Marketing mix is that serves to

inform, persuade and remind the market of the product and the organization selling it

in hopes of influencing the customer’s feeling, belief or behavior.

Promotion consists of those activities that are designed to bring a

company goods and services to the favorable attention of customer”

There are four form of promotion are as follows.

Personal Selling

Advertising

Sales Promotion

Publicity & Public relation

The HOTEL SILVER PALACE makes a promotion activity. So they can increase

the volume of sales and can earn maximum profit.

73

SALES PROMOTION

Sales promotion in marketing mix where as advertising and personal

salesmanship are essential and basic ingrediance in marketing mix.

Sales promotion is the bridge or a connecting link covering the gap between

advertising and personal salesmanship, the wings of promotion.

The HOTEL SILVER PALACE gives the discount to their regular customer. They

also provide discount on some special event. They do sales promotion activities by this

way.

74

MARKET RESEARCH

Marketing research is a systemizing recording and analyzing the date

about the marketing problem to facilitate decision making.

Thus, marketing research concentrates on the study of product planning,

advertising and sales promotion, distribution structure, marketing strategies,

marketing competition, buyer behavior and attitude in the marketing place.

The HOTEL SILVER PALACE is one of the most euphonious hotel in Saurashtra

that provide the finest hospitality and service make it the ideal choice for businessman

and tourists.

75

PRICING POLICIES

Pricing is a very critical decision in marketing mix. It is a price regulator of

production, distribution and consumption of goods. Pricing strategy determines the

first position in the market.

A pricing policy is standing answer of the firm to recurring problem of pricing.

It provides guidelines to the marketing manager to evolve appropriate pricing

decisions. If competition is mainly on price basis, then each company generally prices

its products as the same level as its competitors. If there is non-price competition,

each marketer chooses among the three alternatives.

Price in line

Market-plus

Market-minus

While deciding price of the product following factors are consider as cost.

Cost of raw material

Wages paid

Electricity Expenses

Promotion Expenses

Estimating cost

Other cost

In HOTEL SILVER PALACE price policy of the rooms are very suitable

for the customers.

76

ADVERTISEMENT Advertising is the most important and challenging task of any organization.

Advertising is a mass paid communication of goods and services to increase sales &

profit. Any employer or businessman must advertise their product.

The employer can advertise their product in many Medias. They are,

1. Mural advertisement:

Banners, hording, signs board are the example of this type of

media.

2. Press advertising:

News papers, magazines, journals etc.

3. film advertising

4. radio advertising

5. television advertising

6. advertising specialties:

Calendar, books are such type of advertising.

This unit is doing advertising through agency and through their salesman.

The salesman can also go to any schools and colleges and can explain about

their new schemes, discount and any other facilities. HOTEL SILVER PALACE doing

advertising by news paper.

77

COMPETITORS The market have many hotels but some hotel have good quality and reputation in

city. The HOTEL SILVER PALACE is one of them. The SILVER PALACE makes good value

in the market, but the competitors are still today.

The owner of the SILVER PALACE does not believe in competition. He says

that our hotel has different type of food than other hotel. But then also their

competitors are as follows.

The Imperial palace

Hotel Grand Regency

Hotel K.K.

Hotel Kaveri

Galaxy

78

79

THE HOTEL SILVER PALACE

(THREE STAR)

APPORVED BY

THE GOVERNMENT

80

81

FUTURE PLAN

The HOTEL SILVER PALACE has already three star award. So their future plan

is to achieve five star awards and becomes the first hotel in Saurashtra. They also want

to expand their services as well as place of their restaurant.

82

83

S.W.O.T. analysis is to auditing an organization and its environment. It is the first

stage of planning and helps marketers to focus on key issue. Once key issues have

been identified they fed into market objective. S.W.O.T stands for

Strength

Weakness

Opportunity

Threats

1. STRENGTH:

the HOTEL SILVER PALACE is located in the middle of the city.

The staff of SILVER PALCE is well mannered. They treat customer very

carefully.

They provide modern facilities with finest hospitality and service. There it

is ideal choice for businessman and tourists.

They have internationally styled restaurant ‘FLVORURS’, that provide

thoroughly restful, marvelous ambience with superb hospitality. They

provide all the major cuisine of the world.

They also have multi –functional hall named ‘BLOOMS’ for every extra

activities.

They got the award of three star & highest taxpayer.

They can take pride in being a host to a number of celebrities including

bollywood & telewood stars, cricketers, political leader as well as

corporate barons & also being the most preferred hotel in Rajkot by NRIs.

84

2.WEAKNESSES :

They want to expand the area of their hotel, but the space is not sufficient

because it is situated in the residential area of Rajkot.

Customers have to park their vehicles outside because of small parking area.

3.OPPORTUNITY :

The HOTEL SILVER PALACE situated in the middle of the city. So they can have

more market share.

They have opportunity of getting 5 star award by government

They have opportunity of increase their product line (food).

4.THREAT :

The hotel has threat by their competitors.

85

86

CONCLUSION

The last and final stage of this reports ending with the conclusion. At the end of

this report we can easily understood that HOTEL SILVER PALACE is one of the leading

firms in Restaurant. It has most effective and efficient management system and this is

the main reason behind its development.

From the study of this report, it is very clear that HOTEL SILVER PALACE is

quickly climbing up the ladder of success. This report is concluded with all the best

wishes for the growth and prosperity of HOTEL SILVER PALACE in the coming years.

87

88

SUGGESTIONS

They should advertise their other products through media.

There is need to improve the taste to suit the customer’s choice.

Provide different schemes like,

Discount coupon for week days.

They should do event management.

They should participate in various programs organized by hotel management.

89

BIBLIOGRAPHY

90

Website: www.hotelsilverpalace.com

Marketing management: S.A.Sherlekar

Financial management: I.M.Pandey

Personnel management: C.B.Mamoria

http://www.hotelsilverpalace.com/

Education

Silver palace service project report