Shrek the ThirdChris Miller and Raman Hui (2007)

Shrek the Third Official Trailer

http://www.youtube.com/watch?v=BkkJ_ear-Ng

Genre

Adventure, comedy, family, fantasy, animation, sequel.

Genre conventions

Comedy.

Good vs. Evil.

Famous star voices of characters.

Happy endings.

Non human characters – animals.

Target Audience

Kids (Primary target audience) – look for entertainment.

Families (Secondary Audience) – look for escapism.

More family orientated.Adventure film ; action shots.Posters

Media Representation – Shrek (Mike Meyers)

He is a an ogre.

He is not a stereotypical hero.

Big.

Green.

Monster.

Donkey (Eddie Murphy)

He can talk.

Sidekick.

Shrek’s annoying and loyal friend.

Represented as a stereotypical best friend, who always supports Shrek.

He brings the comedy and laughter to the film.

Fiona (Cameron Diaz)

Powerful female character.

Fends for herself.

When Shrek gets captured by Charming- she attempts to rescue him.

Doesn’t play typical female role, shows how females are equal to men.

Media Language and Forms

Significance of Mise en scene -

Allows audience to watch the film and understand the story.

From the mise en scene audience know what film is about.

Disney – childlike.

Music and Sound

Parallel music used in certain scenes – creates a more dramatic effect.

Has its own soundtrack.

Digetic sounds used to add to the Comedy.

Track listingThe Royal Treatment - 2:31 Fatherly Dreams - 2:19 The Frog King Dies - 2:51 Another Adventure - 2:33 Little Ogre Feet - 1:53 Worcestershire? - 1:53 Charmed & Dangerous - 3:25 Artie's Sob Story - 1:33 A Warm & Fuzzy Navel - 2:17 The Campfire - 1:34 The Hook Attack - 1:22 Merlin - 1:48 The Trip Home - 2:15 Princess Resistance - 2:26 The Dressing Room - 2:19 The Show Begins - 2:03 King Arthur - 3:30 (Almost) Alone At Last - 2:01

Narrative Structure

Uses a dual narrative.

1 narrative – Shrek & Donkey adventure.

2 narrative- Charming trying to become King, and get revenge on Shrek.

Both narratives come together – final confrontation – between good and evil.

Narrative themes

Royalty.

Friendship.

Love.

Out casting (Shrek).

Parenthood (Shrek and Fiona).

Revenge (Charming).

Media Values and Ideologies

Parenthood Stressful Joy - brings relationships closer

Don’t judge book by cover Don’t judge by appearance (Shrek) Females are strong and equal to men

(Fiona)

Media Institution

Dream Works Animation SKG – have the control to send out their own ideologies and message to

their audiences. Teach morals like all fairytales.

It’s a public service institution – therefore certain things are expected by the audiences.

By Dream Works being owned by Paramount – helps appeal to

audiences.

Text been advertised via trailers and posters before the film.

Thank you Manpreet Sandhu