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ShiftHappens.com - This presentation was created and given at the OFSA 2011 conference by Jim Feldman of Shift Happens! Jim did the keynote speech on Shift Happens! or Change Management. He was speaking to Funeral Directors and others in the Funeral Industry.
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death is one of the certainties of life
and the industry is not immune
it’s time for a shift
you have developed services for families
…but haven’t done your own pre-need?
in the past we weathered the storm
today may be different
members are feeling the effects
time to choose another direction
create a meaningful memory
shifts are on the horizon
don’t be the last to react
it’s a great time for innovation
the survival of your business
could hinge on your ability to
receive, grasp and act
listen to your families, employees & suppliers
can you hear me now?
what am I doing differently tomorrow that will obtain better results than I achieved today?
in the past 20 years
profit margins cut in half
more families are
choosing cheaper options
more families are shifting to cremation
it’s clear--dying isn’t cheap these days
create a meaningful memory
redefine what you offer as standard options
what else should you offer?
$11 Billion industry can be slow to change
a few have been quicker
some have diversified
and have found a niche
pet death care options
green sustainable burial practices
don’t forget your tech savvy customers
create a way to attract & interact with them
Could you use
Bar Codes
or RFID?
Use Technology
make traditionalists squirm
technology can’t truly replace personal service
ignoring change makes you look antiquated
obesity has forced a shift
use this obstacle as a new business model
how are you shifting?
develop robust solutions that suit your families
visiting hours have shifted
the economy has shifted
casket purchase is down
casket rental is up
less flowers
more memorial donations
religion is playing a smaller role
you are conducting more events
how are you shifting?
focus on service
families want online interaction
families don’t want old & dark
families want bright & inviting
change is the key to success
status quo no longer works
genuine wins. uncommon wins.
original wins.
stop doing it the old way
start doing what works
don’t slow down
speed up
don’t panic
stay cool
don’t just get ready
get going
don’t waste energy on emotions
spend energy on solutions
don’t just play it safe
take more risks
Again, ask yourself…What am I doing differently tomorrow that will obtain better results than I achieved today?
when they give you paper
write
the
wrong
way
stop ‘shoulding’ all over yourself
experts have their knowledge in order
do ordinary things in an extraordinary way
create your own bucket list
create your own bucket list
You PROVIDE SolutionsYou CREATE ValueYou ENGAGE your FamiliesYou REWARD LoyaltyYou Reach them while you Teach themYou Teach through their heartYou do not Major in minor thingsYou remain passionate about OFSAYou create meaningful memories
Innovate
Initiate
Evaporate
Thriving On Change
James Feldman
©2011 James Feldman. All rights reserved.
Talk To MeTwitter: @ShiftHappensNowHashtag: #shifthappensLinkedIn: www.linkedin.com/in/jamesfeldmanwww.shifthappens.com