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a session on social media for UAE female entrepreneurs. part of a Dubai University, Sharja Women's Council and Khalifa Fund program.
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social media - for business
Sat - Nov 17 - 2012Sharjah Business Women Council
@rchakaki
Thursday, December 6, 12
There are three things extremely hard: Steel, a Diamond & to know oneself.
- Ben Franklin
about.me/rchakaki
@rchakakirama.chakaki.comslideshare.com/rchakaki
DubaiEye103.8 Wed. 12-2
@barakabits
Thursday, December 6, 12
the heros campaign generated ~ 1m USD
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Key Learning Objectives
• Understand the key differences between social media and traditional media.
• Gain practical knowledge required to build objectives and a social media strategy.
• Select the relevant social media platforms to begin engaging your stakeholders.
• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.
• Learn about online software service providers of back-office systems using Web 2.0 tools.
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Ice-breaker - socialize
• random fact about you
• one fun reason you want to learn about social media
• a fact about your business idea the world would be interested in knowing
• something you heard about social media you find interesting
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bullying
UNICEF
UNICEF
free the children
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Don't follow trends, start trends. - Frank Capra
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what makes a “Social” entrepreneur
Self
Values
Target
Methodology
new
borrowed
socialized
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hold on to your seats!the basics
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Social Media is..
• an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos, audios and software applications.
• people having conversations online
• conversations powered by
• blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual worlds, wikis, social networks, message boards
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UAE – Teen Survey Results
• Teens are among the highest user population
• 20+ hours per week on social networking
• Most popular sites:
• YouTube
• social gaming
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UAE - Teen Survey Results
• Teens indirectly spend 350 billion USD
• They have an average of 53 online friends
• They are greatly influenced by online trends
• They ignore online ads
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characteristics of social media
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the old, the new and the combinationThursday, December 6, 12
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social media landscape
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it is mobile
• You will have your social media channels with you all the time – and it will be location based.
• The estimated mobile market is 3.3 billion US Dollars in 2013.
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mobile apps for business
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UAE Business Survey
•Are you considering using social media for your business?
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Business uses of social media
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over 15 m people have watched the video on YouTube, estimated to have generated over $150 m worth of exposure for the company.Thursday, December 6, 12
officemax - 122m Dance ElvesThursday, December 6, 12
5 m ‘friends’ on social sites, 13 m email subscribers,
a peak of 8.5m monthly visitors over 3 m online campaign donors
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twitter - mac & jinx
fourSquare - active billboard
facebook - face logo
facebook - photo upload appThursday, December 6, 12
personal finance - community
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freelance - community
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art & culture - community
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Marine Conservation - Ernst van der poll & Baraka Ventures42
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education - community
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charity - community
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fmcg (fast moving consumer goods) - FB Page
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eCommerce
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food blog
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eNews
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critical success factors
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social media is like good parenting
24x7 - conversations - permanent - can be measuredThursday, December 6, 12
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The recipe for social media success
• Content
• Video
• Audio
• Text
• Applications
• Relevant
• Useful
• Users
• Experience
• in media
• in software
• in business
• in user behavior
• online & off-line
• Marketing
• Off-line Events
Seed Users and content – provided by host.
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metrics
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developing a social media strategy step #1
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plan A to Z think big - plan bigger
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stakeholders message
visionstrategy & budget
process
timelines
data gathering
channels
feedback data analysis
your strategy building
blocksThursday, December 6, 12
define your vision & goals discuss them with your stakeholders
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understand your digital stakeholders’ mindset
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our region on the web
• rapid consumption of new social media tools
• learning to co-create
• learning from the web
• disconnected realities - digital & non
• thirsty for positive content?
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identify your stakeholders
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segment your target
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select your communication channels
+
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shorter - faster - more relevant
shorter attention
spans
Hyper-connectivity
Hyper-transparency
Fragmentation of demand and supply
Miniaturization of content,
products, and services
the micro cycle
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conclusion - the macro of micro
• CRAFT a strong narrative and have it reverberate across social news streams.*
• SHRINK
• format
• time
• distribution
• authority
• ENGAGE
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drive traffic from various channels to your site
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Ripple effect - drive traffic back to your domain
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Off-line activities
ChannelsTargets & Timelines
Target Launch Phase I Phase II Phase III Phase III+
Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2
Quarterly Supplement - Sector specific 1 1 1 1
Social Media
Reports
Blogs 5 monthly 5 15 15 15 15
Tweet
Site Membership
FB membership
Linked-in
Press Releases 4 1 1 1 1
PR Events 3 1 1 1
TV 3 1 1 1
Radio 3 1 1 1
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prioritize!
• HTML Mail
• website content
• blog
• viral video
• Tumblr
• twitter stream
• fb page
• pinterest boards
• linked-in groups
• wikipedia content
• stumble-upon pages
• sponsorship
• advertising
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visual social network
credibility---
wikipedia
professional social network
---linked-in
mass social network
slide sharing---
slideshare
crm----
centric CRM
analytics ---
raven tools
HTML eMail------
campaign monitor
niche social community
---ning
thought leadership blog
---wordpress
communication channels & tools
instant news----
productivity tool------
social text
video ---
vimeo
crowdsourcing---
indigogo
accounting---
xero
document sharing
---dropbox
photo stream---
flicker
notes sharing---
evernote
fundraising---
first giving
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Revised
• Understand the key differences between social media and traditional media.
• Gain practical knowledge required to build objectives and a social media strategy.
• Select the relevant social media platforms to begin engaging your stakeholders.
• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.
• Learn about online software service providers of back-office systems using Web 2.0 tools.
Thursday, December 6, 12
References
• eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/
• Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-use.html
• public parts - book
• 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best-social-media-campaigns-ever/14805278/
• Best Social Media News Reference - mashable.com
• social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-social-media-and-social-business.html
• karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-bullied-bus-monitor-pour-into-crowd-funding-site/
• Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-media-the-history-of-social-media-and-the-social-media-ecosystem.html
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References
• 5 cleaver social media campaigns - http://mashable.com/2012/02/26/clever-social-media-campaigns/
• Business productivity tools - http://www.limitlessimaginations.com/blog/bid/124419/6-Must-Have-Productivity-Tools-for-Your-Business
• eConsultancy - http://econsultancy.com/ae
• planking - http://www.geekosystem.com/best-planking-pictures/#0
• viral videos - http://www.huffingtonpost.com/2012/10/15/red-bull-stratos-marketing_n_1966852.html
• Twitter Basics: http://www.flowtown.com/blog/10-tips-to-master-twitter-etiquette#ixzz29vonNRzN
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