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Social Media Workshop | MESH | Indiana | October 2013
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Social Media: Tools & Platforms
Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA)
Blogs Web-log = closest action to
writing a press release
Can insert pictures & hyperlinks for additional information
Opt-in Email Distribution or RSS Feeds possible
Comments & Statistics
Getting Started on a 3rd Party Site: www.Blogger.com, www.Wordpress.com, www.tumblr.com
Facebook….What’s PossibleC
om
mo
n to
Bo
th
• Status• Link• Photo• Video• Events• Notes P
ers
on
al P
ag
e
On
ly• Email• Chat• Group
Creation• Fan
Page Creation
• Privacy Settings
Fa
n P
ag
e O
nly • Info Page
• Insights Statistics
• Vanity Page after 25 followers
1.11 Billion Users as of May 2013
Twitter….what’s happening? 554 million users
140 characters possible, goal = 100 characters
People share through “re-tweeting” or RT
@[username] are users
Each user chooses who he or she follows (double opt-in)
Both people must choose to follow each other to Direct Message or DM
Pictures are shared through twitpic or other photo-sharing sites.
Smartphones will often allow you to directly “share” or upload to Twitter.
Tricks to Managing Social Media
Don’t “watch” social media all day long….it will suck your life away if you let it.
From your office, use a desktop client like TweetDeck or Hootsuite and go to “settings” and set your notifications to pop-up ONLY for things you want to know about. Turn off all sound.
Set your “battle rhythm” for What you watch How you share
Instagram 150 Million Users Pictures 3-15 second videos
Pinterest 70 million users
Video YouTube = 6 billion hours watched per month / 100 hours
uploaded every minute Vine = 15 seconds / 40 million users Vimeo = 102 million viewers Google Hangouts & Skype
Location-Based Services
Discussion & Questions? Learn Something New Every Day Find “Common Craft” videos on YouTube Use Your Google Search to answer questions Find friends who are using the tools