Session 2-3 service design

service design

what is service?

what does a firm do?

Center for DesigncD+iTransforming ideas into actions

and Innovation


and Innovation


and Innovation


and Innovation

domestication of materials


and Innovation

marriage of form and function


and Innovation

to render service


and Innovation

designer’s struggle with material

value is always co-created

goods are carriers of resources

all goods are service delivery platforms

service design principles

1. user-centric

2. co-creative

3. it is an unfolding journey

4. it visualizes services through artifacts

5. resources are materialized through

touchpoint

6. it is holistic

service blueprint

SEPTA journeyservice blue printing

Education

Session 2-3 service design