SEOSearch Engine Optimization

SEOIt’s what makes your site appear

on a Google search.

Five ways to improve SEO

• But first, remember that whatever changes you make to your site should consider the user before considering SEO.

#1 - Titles

• Make sure your titles are short and relevant. That means they should describe the content of the page, but in the most specific, descriptive (non-general) way that makes sense.

• Avoid titles like, Page One.

#2 - Links

• Create links, internally and externally.

#3 - Unique content

• Eliminate repetitive words and other content from your site.

#4 - Navigation

• Make is easy to understand.• A simple, organized navigation structure helps

search engines understand which content is important.

#5 - Hierarchy

• Create a naturally flowing hierarchy.

–This is the most important title– This is less important, but still more general info– This is the most specific content

The ultimate seo trick• There are several small tricks to improve seo.• However,

creating compelling and useful content will likely influence your website more than any of these other factors.

Users know good sites when they see them, and they will spread the word through social media sites, blog posts, email forums, or word of mouth.

This PowerPoint presentation can be reproduced as long as credit is given to Karen McIntyre.