- 1. sh404sef, seo and analytics JoomlaDay South Africa
20.08.2010
2. What's the plan ?
- a - What are we talking about ?
3. b - A quick timeline 4. c - Why would you use it ? 5. d -
Basic features 6. e - Recent additions 7. Questions 1 - Using or
have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 -
Collect site analytics data? 8. a - What are we talking about ?
- a Joomla 1.5/1.6/1.7 extension
10. improves security 11. a - What are we talking about ?
- Home: anything-digital.com/3w
12. Support: anything-digital.com/34p 13. F.A.Q.:
anything-digital.com/3u 14. Manual: anything-digital.com/3h 15. b -
A quick timeline late 2005
-
- build personal sites, want multilingual SEF urls
- 16. modify 404SEFx
late 2006
17. b - A quick timeline early 2007
-
- dedicated support site(1 stjune '07)
- 18. lots of new features
early 2008
-
- native Joomla 1.5 (jan. 2008)
- 19. 650 downloads / day
20. 5000+ forum members 21. b - A quick timeline sept 2009
(loose 230+ reviews!)
-
- Anything Digital sales partnership
sept 2010
-
- development back on track, new features
- 22. organized support
23. c - Why would you use it ?
-
- What it does: anything-digital.com/ yk
- 24. What it doesnt: anything-digital.com/ k3x
25. c - Why would you use it ?
-
- better SEF urls(ranking, backlinks boost)
- 26. largestnumber of plugins in the Joomla world
27. better page titles , hx tags, read more links 28. duplicate
content 29. shurl(backlinks) 30. 31. c - Why would you use it ?
33. table-less joomla output (1.5x only) 34. detailed 404 logs
(time, I.P., user agent) 35. c - Why would you use it ?
-
- nice urls, speed (rejected attacks)
- 36. shurl
37. outgoing links 38. analytics data 39. c - Why would you use
it ?
41. anti-spam (Project Honey Pot) 42. IP, user-agent white/black
list 43. d - Basic features: SEF urls
- S earchE nginesF riendly urls
44. today :F riendlyURL s
45. for search engines largest # of plugins to support 3rd-party
components 46. (Yes, still very much for search engines) 47. d -
Basic features: SEO
- S earchE nginesO ptimization
48. complex, many factors
- on page, off page (backlinks, age,...)
sh404sef : on page optimization (and also off-page!)
- #1 factor : page title, not SEF url
(seomoz) 49. d - Basic features
- Installs like any extension
50. Upgrades keep all data 51. Default settings are usually OK
52. review settingsbefore enabling! 53. d- Basic features
- Enabling with default settings :
- SEF urls have/index.php/(don't require .htaccess)
54. most important seo improvements 55. most important security
checks 56. e Recent additions: shurl
- shurl, joomla own tiny urls
shurl generated: k206 57. e Recent additions: shurl
www.mysite.com/k206
- sh404sef 301 redirects to
www.mysite.com/best-SEO-practices.html
- put /k206 on your business cards, leaflet, printed ads, tweets,
speak over phone
58. e Recent additions: shurl
59. users know to which site they go before clicking 60. SEO
backlinks boost 61. e Recent additions: 404 page
62. keep users on your site 63. help them find what they
want
- Joomla handling: room for improvement
64. e Recent additions: 404 page
- Joomla! may returns code 200
65. e Recent additions: 404 page Better than 1.5, but not enough
66. e Recent additions: 404 page Help user Keep user on your site
67. e Recent additions: mobile
- easy support for mobile users
68. e Recent additions: Analytics
69. many Joomla users don't
70. make it better
71. e Recent additions: Analytics
72. 73. e Recent additions: Analytics
74. e Recent additions: better
- collect more data than G!
- more to come(separate extension)
75. e Recent additions: Canonical
rel=canonical
76. also in headers, for PDF 77. F I N (the end)
