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S10 Post-student
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Understanding the mega-trends
Topic Number: 10
Industry Studies 1
Overview
In order to make strategic decisions for the future it’s important the CGI are able to evaluate key trends and act accordingly.
In this seminar, we will look to evaluate a number of mega-trends and determine the key implications for the CGI.
We will do this by looking at PWC’s key mega-trends and evaluate each of them in turn. This will take the form of a group discussion which will be facilitated by the tutor.
3
• Be able to determine and describe the key mega-trends taking shape across the globe
• Critically evaluate the potential implications of these trends on the consumer goods industry
• Determine how the CGI can respond to these trends
• Come up with robust recommendations for the CGI to take advantage of the opportunity presented by these trends
Learning outcomes of this seminar
Do you know?
http://www.pwc.co.uk/issues/megatrends/issues/megatrends-overview.jhtml
Mega-trend 1: Rapid Urbanisation
http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml
Discuss:
Implication for the CGI
Mega-trend 2: Demographic and social change
http://www.pwc.co.uk/issues/megatrends/issues/demographic-and-social-change.jhtml
Discuss:
Implication for the CGI
Mega-trend 3: Climate change and resource scarcity
http://www.pwc.co.uk/issues/megatrends/issues/climate-change-and-resource-scarcity.jhtml
Discuss:
Implication for the CGI
Mega-trend 4: Shift in global economic power
http://www.pwc.co.uk/issues/megatrends/issues/shift-in-global-economic-power.jhtml
Discuss:
Implication for the CGI
Mega-trend 5: Technological Breakthroughs
http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml
Discuss:
Implication for the CGI
Mega-trend 6: The collisions
http://www.pwc.co.uk/issues/megatrends/collisions/megatrends-the-collisions.jhtml
Discuss:
Implication for the CGI
Any questions?