Google Analytics for ROI

Welcome

Plug in MuseMelien LavoiePhone: (860) 214-9900Email: mel@pluginmuse.comWebsite: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie

I am the Digital Marketing Admin for the Suffield Chamber of Commerce and I will also be using

screenshot with their online content to explain concepts.

Google Analytics

- Most powerful analytics application available FREE- Tracking online traffic and patterns on your website- View Specific Dates

Create Accounts

Separate Accounts for your Website and Your Chamber Listing them Plug in the code

Dashboard

Audience: Visitors Overview

Visitors: Number, Unique, Percentage New, % New VistorsPage Views: Avg Time, Pages, Bounce Rate, Pages/Visit

HIGH Pages Views + HIGH Average Time + LOW Bounce Rate = How useful visitors find your site.

Audience: Visitors Overview

Audience: Demographics & Interest

- Basic Demographics

- Age- Gender- Interest

Audience: Geographical

- Language- Location

Audience: Behaviour

- New vs Returning

Goal Orientated

Users who have visited your site a dozen or more times are most likely fans of your site or company

Audience: Behaviour- Frequency & Recency

Report level of interest & each user The frequency of visits reflects on how your products or services are perceived. As with Count of Sessions, the statistics for new users can skew the histogram. Users who come only once outnumber everyone else.

Audience: Behaviour

How frequently they return to your site (once, twice, ten times) within a time frame tells you how useful they find the content. If users come once without returning you might be marketing to the wrong audience. Your site might lack design, engaging content or be difficult to navigate.

- Days since last visit

Audience: Behaviour- Engagement

- Visit Duration

Engaging elements such as a blog helps to get visitors to ‘hang out’

Audience: Behaviour

- Page Depth

The page depth depends on the nature of your site.

Audience: Technology- Browser

Audience: Technology- Visitors Using Old Technology

Screen Colors:

Operating System:These can be useful in a

design and programming sense to make sure that your site is

compatible with all the popular technical specs

Audience: NetworkOperating System:

Audience: Mobile

- System Overview

Acquisition: Traffic Sources- Most Important

- SEO Performance

- Traffic Source

- Direct- Search- Referral

Traffic: Organic Search

- Keywords- Keyword Phrases

Traffic: Organic Search

- Landing Page

Traffic: Direct

- Remember URL- Bookmarked Pages

- Click And Follow A Link

Traffic: Referral

Traffic: Social (Referral)

- Driving Traffic Your Website From Social Media

Time Management

1. How do I Start?

2. Am I visible online?

3. Am I doing it Right?

4. Where can I get help?

5. Who can teach me?

6. How does it work?

Get Results1. How do I Start?

Plug in Session2. Am I visible online?

SCC Website Orientation 3. Am I doing it Right?

Monthly Facebook Groups4. Where can I get help?

Facebook FAQ Group5. Who can teach me?

Seminars, Webinars, Workshops6. How does it work?

Facebook Community Campaign

Strong CommunityReal Life:

An active community is a strong one.

Digital World:

A connected community is a relevant one.