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Selling digital products from within your WordPress website
#WordPressInsider @MichelleCastifabook.com/WordPressInsiderhttp://tinyurl.com/wpi-Nov13
AgendaPlanningAvailable SolutionsCase StudiesAudience case studiesQuestions#WordPressInsider @MichelleCasti
#WordPressInsider @MichelleCasti
What is your product?eBook
ExamplesFree eBook offered as an incentive for joining your email listeBook sold for an $xx
Video ExamplesAccess to the videos of a recorder seminarSet of training videosRecorded webinars
AudioExamplesAccesses to past interviews
#WordPressInsider @MichelleCasti
How ? - Delivery ModelsExpired links – A link to the purchased product is sent via
email and the purchaser can download the product using a hyperlink is valid for a pre defined length of time and/or umber of downloads
Protected Download Area - Members can login and download content or files they paid for.
Publisher - Publish new content on a regular basis, much like an online “magazine”.
Modular Course - A course with several modules. Members move from one module to the next based on a set schedule (ex. 1 module per week).
More about delivery models – Top Ten Membership Models
Planning: Email MarketingWhat emails are sent as a result of a
purchase
Would you like to automatically subscribe customers to a specific list based on what they purchased?
Will you need to use auto responders in conjunction with content delivery
#WordPressInsider @MichelleCasti
Planning: Payment processingPayPal onlyDirect processing of credit cards - requires a
merchant account and a gateway. What currency are you going to use?Do you need to charge reoccurring fees?
Cancelation handling?Do you want to offer discounts? Coupons?
Trials
#WordPressInsider @MichelleCasti
#WordPressInsider @MichelleCasti
What are your OptionsThere tens of tools and solutionsNone WordPress solutions:
InfusionSoftAmazonShopping cartsMany more
WordPress based SolutionsEasy digital downloads
Free , easy to use for eBooks S2 Member –
FREE when using only PayPalSupport expiring links
WishList member – Very popularRobust supportEasy to use
#WordPressInsider @MichelleCasti
#WordPressInsider @MichelleCasti
Case Study - eBookUsed the free version of
Easy digital downloads and PayPalDefine a productEmbed product shortcode
on sell pageDefine paypal as you gatewayStart selling
#WordPressInsider @MichelleCasti
Case Study: Video trainingSimple one time purchased give access to a set
of 16 videosWishList MemeberUsing MailChimp to collect contact infoVideos are hosted in Vimeo using the pro
Case Study: Membership SiteWishList Insider - Publisher model and more
#WordPressInsider @MichelleCasti
#WordPressInsider @MichelleCasti
Case StudiesWhat is you case?
#WordPressInsider @MichelleCasti
Resources SummaryTop 21 Questions About Membership SitesWishList MemeberEasy Digital Downloads
Thank You
Connect With Me:Email: [email protected] ( Feel Free to Like us )
Website: WordPressInsider.org
