Sell USA

AMAZING AMERICA

BEYOND YOUR DREAMS, WITHIN YOUR REACH

America

http://upload.wikimedia.org/wikipedia/commons/b/be/US-GreatSeal-Obverse.svg

Mode of advertisement

Newspaper

Internet

Outdoor Advertising

Size require

d

Newspaper

• National • Regional

Magazines

• Travel• Fashion

Internet

• Websites• Direct mail

Outdoor Advertising

• Billboard• Bus

Poster

Television

• voyage and travel channels

• 35 sec. TVC

Role of Communication

Introduction

Brand awareness

Brand Excitement

Increasing Sales

Role of communica

tion

Hollywood

Food

Music & Night life

Disneyland

U.S.P

Education

Innovation

One Countr

y

Many Cultur

es

S.M.P

What did the immigrants bring with them?

English from

Britain

French from

France

Spanish from

Spain and Mexico

Different sports,

food, etc

Support

Target Audience

Students

Interested in vacation travel

Families

Tone

Dramatic

Mandatories

www.amazingamerica.com

Deadline

Last week of March

USA

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