La Cave Vin

Sell-250 Business to Business SellingMiguel Leiva#000369595Assignment #1Product and Client Research

A sales force that participates in product demonstrations and travels to locate potential distribution retailers.They do not particularly take in-house orders, only to other retailers.Supplier informationaccess music (germany)

Purpose, Goals, Mission

Supplier informationaccess music (germany)

Access Music is a music instrument manufacturer originating from Germany. As a modernized company with 20 full-time employees, their purpose is to offer a unique product to aspiring musicians and sound designers around the globe. The Access Music goal is to become a driving force in the competitive industry of synthesizers which include total integration of design with the practical demands of the evolving technologies in modern computers. Access mission includes the mandate to build stellar sounding musical instruments packed with innovative and industry-leading features to deliver products by musicians for musicians.Access products are sold worldwide through an extensive dealer network. Artists from Depeche Mode to Prodigy, from Sasha to Hans Zimmer, NIN to Neptunes and Linkin Park to Dr. Dre rely on it on their tours and in the studio. Today, their Virus is one of the most sought after products in the industry and their frequent free software updates have become the hallmark of Access Music.

LocationSupplier informationaccess music (germany)

Access Music Electronics GmbHKoenigswall 16-1845657 Recklinghausen, Germany

Target MarketsSupplier informationaccess music (germany)

Music producers, pianists, sound designers, post production enthusiasts, and live PA technicians.Various Products or ServicesSynthesizersDigital KeyboardsSoftware, Accessories

Official WebsiteSupplier informationaccess music (germany)

www.access-music.de

Access Virus TI Polar Keyboard/Midi ControllerProduct informationaccess music (germany)

A compact 37-key piano/midi control with a sleek cosmetic design. The side panels are a mix of wood and pure aluminium, while the white LEDs add class and style. The sound engine is exactly that used in the powerful and versatile TI Desktop and Keyboard models. It is targeted to moderate-advanced musicians/producers.

Product Details and SpecsProduct informationaccess music (germany)

The Virus TI Polar possess differentiation through the total integration combination of hardware and software synthesis.Sound EngineVirus TI offers an extensive range of musically exciting tonal building blocks. From wavetables, to hypersaw, to grain- and formant table oscillators, every single one was created with complete attention to detail, commitment to innovation, and a passion for musical potential.

Software Upgrades and ModificationsSimply by purchasing an Access product you get free feature upgrades as part of their complete customer care. They are the first company to release such product updates on a regular basis, always reinvigorating and in some cases reinventing their products without requiring owners to buy new hardware. This benefit allows Access to develop great products on long lasting hardware platforms while Virus owners enjoy the free ride.

Product Details and Specs (Continued)Product informationaccess music (germany)

FeaturesAtomizer and re-sampler integrated sound bank.512 RAM patches and 26 banks of each 128 ROM patches which can be exchanged by the user.6 balanced outputs with +4 dB level and soft limiting algorithm. Studio grade 192 khz D/A converters with S/PDIF digital I/O. 2x24 bit inputs. Surround sound capabilities. The Virus TI Snow has 2 un-balanced outputs and no SPDIF I/O.Multi mode with embedded patches.2 independent multi-mode filters (HP, LP, BP, BS) and the Analog Filter which was modeled after the Moog MiniMoog cascade filter with 6-24 dB Slope and self-oscillation.32-step user-programmable arpeggiator pattern for every patch.Modulation Matrix with 6 slots each featuring 1 source and 3 destinations.3 LFOs with 68 waveforms to choose from. 2 fast ADSTR envelopes.Knob quantise for creating stepped controller movements. The stepping automatically syncs to the Virus clock or an incoming MIDI clock.Adaptive control smoothing for jitter-free modulations on all important parameters.

Product Sales Advantages Feature #1Product informationaccess music (germany)

Feature: Total integration between hardware and software.Advantage: This allows for the user to toggle between using the piano/midi controller or using the software interface to commit sound if that is what the user prefers.Specific benefit: You can share the amount of CPU usage caused during your design session to be split between the synthesizer and computer. Proof source: Video tour available via the website which shows a demonstration about Virus TI Control.

Product Sales Advantages Feature #2Product informationaccess music (germany)

Feature: Dual free-scale signal processors.Advantage: Unlike other competing synthesizers, this mechanism allows for the unit to process without delays or overdrive and therefore making more efficiency of your working studio quality productions.Specific benefit: Ultra fast response from all signals, due to the fact that you don't have to re-assign effects in multi mode and think about how to share your on-board preset patches.Proof source: This is provided through the multi-mode and assignable knobs of which are located on the synthesizer. This is support by the on-board layout of the production tools and the indication of possessing 2 sound cards within.

Product Sales Advantages Feature #3Product informationaccess music (germany)

Feature: Atomizer sampling mechanism.Advantage: Possessing a unique method of re-sampling and chopping any samples you feed into the unit processors with an auto-tune. Specific benefit: Allows the user, musician, or producer to shred live audio using the keyboard and microscopically phrasing the loops to desired lengths. This mechanism allows for the musician to produce their own signature settings and sounds patches. Proof source: Actual video available via the website on the Atomizer in action and on display of its capabilities.

Position & LocationProspect informationaccess music (germany)

Department Head (Keyboards)

Long & Mcquade Musical Instruments105-58th Ave SWCalgary, AB

What needs to be established?Sales call objectiveaccess music (germany)

To place exclusive distribution of retail for the new Virus TI Polar withSouth West Long & Mcquade by January 10, 2011.