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This is the presentation from the Selkirk College diploma team at the 6th Annual LinkBC Case Competition. They were challenged with creating packages for a Coast Hotels & Resorts property drawn at random. The packages had to attract new visitors to the region during the off season.
Citation preview
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Christine Campbell
Hannah Laurie Jenn Manchur
Ming Yeh
+Coast Discovery Inn &
MarinaCampbell River
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Target Market
• Gen Y• Gen X• Baby Boomers 將圖片拖曳至版面配置區或按一下圖示以新增
Packaging for the Off-Season
80%
+ Storm Watching Package
Two nights Accommodation Food basket Hot Breakfast Warm Blankets
+Romance Package
• Ultimate Spa Package- 5 ½ Hours• Two Nights Accommodation• Bottle of Champagne• Hot Breakfast
Hydrotherapy Tub Treatment1 Hour Swedish MassageHydradermie FacialCatered LunchUltimate Spa ManicureUltimate Spa Pedicure
Nov.4, 2012
+ Fishing Package
½ Day FishingGuideGearSnacks/PopAccommodation for two nightsHot Breakfast
Nov.4, 2012
+Promotion/Problems/Solutions
Social Media
92% of consumers say they trust Social Media above all other forms of advertising
47% of consumers say they trust paid television, magazine and news paper ads
+ Storm Watching Package
Net cost- $200 Room $25 food basket $10 blanket --------- $235Profit- $70Total- $305Per person-$150
+Romance Package
Net cost- $200- room (2 nights) $30 – champagne --------- $230 /2 = $115 per person + 300 spa = $415 per personProfit (30%)- $125Total cost- $1080 Per person- $540
Nov.4, 2012
+ Fishing Package
Net cost- $200 room $550 fishing ----------- $ 750Profit - $225Total- $975Per person-$485
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Nov.4, 2012
BUDGET
Social media employee- 11/hr = 22,880/year
Ads on partners websites- free
Web redesign- 5,185----------------------------------------------- Total $28,065
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Conclusion
Thank You