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Deborah Kozdras: University of South Florida Stavros Center
Visual Texts and
Deborah Kozdras:[email protected] USF Stavros Center
Seeing is Believing?Jodi Pushkin:
Thank-you State Farm for your generous sponsorship of this workshop
Why Media Literacy?• Cell phone Popcorn• Jimmy Kimmel’s• Fake Apple Ad• Fake Tweets
American Press Institute:Six Critical Questions for Media
1. Type: What kind of content is this?2. Source: Who and what are the sources cited and
why should I believe them?3. Evidence: What’s the evidence and how was it
vetted? 4. Interpretation: Is the main point of the piece
proven by the evidence?5. Completeness: What’s missing?6. Knowledge: Am I learning every day what I need?
Media Process: From Reading to Writing
Close Viewing of Visual Texts
Media Clearing House
“Text” Features of Film1) Not a strict language; iconic meaning composed of elements (Metz, 1974).
•Filmic: (i.e. dialogue, music, gestures, action)•Cinematic: (i.e. shots, angles, lighting, transitions)
2) No official grammar (Monaco, 2000; Burn & Parker, 2003)
•how the modes impact each other (eyes,•how viewers interact with movies and make their own meaning.
http://www.readwritethink.org/classroom-resources/lesson-plans/vocabulary-learning-filmmaking-vocabulary-30683.html
(Search terms: readwritethink Kozdras film vocabulary)
Frame Analysis
To Kill a MockingbirdWhere is the camera positioned?How does it make the crowd appear? (evidence - see)What might a high angle/downward shot signify? (inference - think)
Close Reading and Viewing• Information: What are
“Benjamins” and what do they have to do with thrift?
• Fact vs. Opinion: What is thrift?
• Argument: Based on evidence in “All About the Benjamins” create an argument (essay or infographic) about spending vs. saving. Include issues from Up.
Vocabulary & Word Study
• Article– Why did author use
these words?
• Benjamins– Read the text to discover
what Benjamins are.
• What other vocabulary do you see that can be investigated in context?
Evidence and Claims• What evidence does
author provide explicitly about thrift?
• What claims does author make implicitly?
• Using the evidence, create an argument for the importance of thrift.
• Politifact
Infographic: Using Argumentation
Planning an Argument
One Man Band: Pixar Short
Friendly Competition: The Two Henrys
Pg. 11. Three different texts.
R: Report/responseWhat were the costs and benefits to Henry B. Plant’s decision?
• Use diverse sources, including images (R3.7)
• Use a decision-making grid (R1.3)
• Write a report based on your findings in the decision-making model. (W1.2, W1.4)
Supply and Demand Lesson with more articles . . .
Media Process
Newseum
Tampabay.com/nie
Curriculum Supplements
Resources
Access to the electronic edition
To access the electronic edition:
•Go to www.tampabay.com/nie•Click on Log in here•Enter user name•Enter password (news)