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POSTERS BY DARREN LIPMAN
POSTERS BY DARREN LIPMAN
POSTER BY CONNIE BUTERBAUGH
POSTERS BY CHERYL HEMRIC
POSTERS BY CHERYL HEMRIC
THINK OUTSIDE THE BOX
Hang leaf-shaped fliers from trees
Put information on clothes pins and then randomly pin them all on people
Put info on coffee filters in public toilets
Awesome ideas… not practical at GTCC.
MASLOW’S HIERARCHY OF NEEDS
People attend events if they fulfill a need.
Survival
Security
Belonging
Prestige
Self-fulfillment
Identify the needs that your event fulfills.
TRICKS FOR TITLES
Think PINC:
Four Things Every Title Needs To Do
Make a Promise
Create Intrigue
Identify a Need
State Content
Make sure your title does at least one of these!
From “Four Strategies for Creating Titles That Jump Off the Page” by Michael Hyatt
MORE TIPS ON TITLES
Be relevant to your event
Avoid offensive content or humor
Shorter titles make stronger titles
Use alliteration, rhyming, and puns
Use subtitles to clarify or elaborate upon a dramatic title if it isn’t clear enough on its own
POSTERS AND FLIERS
Content
What, When, Where at minimum
Beware of clutter and excess
Readable at a distance
Fonts
Harder-to-read fonts encourage retention
No more than two or three fonts max
Dafont.com, Fontsquirrel.com
POSTERS AND FLIERS
Graphics
Try one large graphic instead of many
Doesn’t always need to be centered
Try layering graphics for stronger effect
Arrangement and Formatting
Use differently shaped fliers
Try tilted text or design
Have tear-off info tabs or cards
SOCIAL MEDIA
Use YouTube videos to advertise your events
Put your event on Facebook
Encourage people to tag your events
Event page photos: 180pixels by 540pixels
Upload event photos for people to tag
Thank people for attending after the event
FACEBOOK DO’S AND DON’T’S
Frequency
Do not spam people or they’ll ignore you
Do post every two days or so for maximum likes
Bad press
Do not delete unless obscene or unlawful
Do respond positively to all comments
Contests
Do not host “Most Likes Will Win” contests
Do enter people in a prize drawing for RSVPing
INCENTIVES
Giveaways
Focus on the event and do not over-giveaway
Extra credit
Ask teachers personally and help collect names
Food! Food! Food!
Nine out of ten starving college students agree…
OTHER WAYS TO ADVERTISE
Brand your club with a recognizable logo
Design multiple fliers
Use teaser fliers to spark interest
Use multiple flier designs if theme is consistent
Create table tents and give out handbills
Use a street team to go out and tell people about the event and meet your audience
