Audiences of Pop-Punk.

SECONDARY RESEARCH.

The f irst seen origins of Pop punk music was when The Ramones came in the late 60’s and early 70’s because they used a fast melodic melody to l iven up the music. Later on the music started attracting more people with bands l ike the Buzzcocks, The Jam, The Rezil los . By 1994, pop influenced punk music was quickly growing in popularity and gaining mainstream acceptance. Many of these bands grew from the California punk scene of the 1980s l ike GreenDay and The Offspring who were followed by Blink-182 who helped revive interest in punk rock in the 1990s.The mainstream peak of Pop Punk music came with there lease of Blink-182’s “Enema Of The State” with timeless shits l ike All The Small Things and more. Bands l ike New Found Glory, Sum41, Yellowcard and more. Pop punk today is staying fresh by mixing with other genres l ike Emo, Metal and more. This movement have produced a new breed l ike A Day To Remember, Man Over board, Tit le Fight, The Wonder Years and many moreThe original culture came from the punk side of being a rebel and following no rules you could see this in the clothing but as it developed with pop that have become a more of Fun loving and good times feel but there are sti l l under tones of rebels and not following instructions.

HISTORY.

Over the years the audience for pop -punk has become more broader and now there isn’t just one group that listens to that type of music its split between different social groups and stereotypes…

Alternative.

Emos.

Scene Kids.

Skaters.

Metalheads.

AUDIENCES.

T he last coup le o f years have seen th i s g roup go f rom marg ina l to proto - m ai n stre a m – they have , at the ver y least , ga ined much wider cu l tura l cur rency. Bands l i ke Fa l l O ut Boy and My C hemica l Romance have a l so prov ided a char t presenc e and pub l i cat i on s l i ke the NME have g iven emo mus ic a mass i ve boost . But f i rst , the bas ics : emo i s shor t for ‘emot io n a l ’. O n a less pos i t i ve note , they have been l inked wi th se l f - har m in g and su ic id e by the more r ight -w i ng media o f l ate , but th i s attent i o n on ly he ighte n s the i r popu l ar i ty among youth s who want to be long to a ‘sub ’ cu l ture . You ’ l l see Emos ever ywh ere : they ’re the k ids wi th dyed b lack ha i r and a long f r inge which ser ves as a bar r ier betwee n them and the c rue l outs i de wor ld , o f ten wear ing super - t ig ht b lack jeans teame d wi th k idd iece ntr i c car too n s , checkerbo ard patter n s and sku l l s . T h i s sub -gro up , wh ich branche s o f f f rom Young A l ts and Meta lh e ad s i s wi l fu l l y unf lam b oya nt (des p i te the car toon s and the checkerbo ard s ) . Whi le a Tr ibe in i t s own r ight , ‘emo’ i s used less d i sc r im in at i n g l y as a term of r id i cu le by others . Emo k ids a re on the rece iv ing end of abuse not on ly f rom Townie s but a l so f rom the Meta l he a d s and Young A l ts . A long wi th C havs , Emos att rac t the most b i le f rom the i r fe l low youth s . But much l i ke C havs , that ’s become par t o f the appea l . . .

Black c lothe s a re teame d wi th k i t sch , br ighter, cutesy i tems. Labe l s that few Emos wi l l be seen wi thout a re C la i re ' s Acces s or i e s ( th in k neon wr i stba n d s and ha i r c l ips ) , Punky f i s h , Vans and Att i cu s C loth in g (B l ink 182 's own c loth i ng l ine) , wi th eye l iner be ing worn by both boys and g i r l s . H i ther to, bands were most ly Amer ica n and mus ica l l y accomp l i s h e d but a Br i t i s h st ra in has appeare d over the last coup le o f years and i s in st rong ascent , wi th more bands undoubte d ly to fo l low. T he Emo soun d i s par t hardcore punk, par t melod ic ind ie . Key bands inc lude Pan ic At T he Disco, N ightmare O f You , Fa l l O ut Boy, My C hemica l Romance and F unera l For A F r iend . Facebo ok remains mass ive for Emos.

EMOS.

EMOS.

Emo - a genre of music that originated from hardcore punk and later adopted pop punk influences, when it became mainstream in America, before moving across Europe. It has seen many re-inventions of itself, and is thought to have originated in the early 1980s. The first wave of Emo was a sub-genre to describe hardcore punk, and in later years emocore, short for "emotional hardcore", which was also used to describe the emotional performances of bands.

As the original punk/hardcore Emo took on a more indie-friendly format and hit the mainstream, newer bands began to emulate the mainstream style.Recently we have seen Emo evolve once again, into a more melodic and less chaotic direction, with Emo abundant in the charts, and a huge adolescence following. The often dark, lyrical content, which deals with many major personal issues in life remains popular with pre and post teens a-like.

Scene K ids are a recent arr iva l f rom the States that found thei r feet in the north of England and are gradual ly moving south. They are bas ical ly a cooler, s l ight ly more access ible and better -dressed vers ion of Emo – though strangely some th ink there’s a b i t of Chav to them; probably because they ’re more fe isty than Emos. Ver y much based around soc ia l network ing s i tes , the Scene K ids love Facebook though there i s a steady movement to a lso us ing Twitter. Image i s a l l wi th the Scene K ids – ei ther se l f -shots on a mobi le phone that are up loaded to web pages or being not iced out and about by others . In short , Scene K ids l ike to be not iced. Updates on Facebook are a great way of informing others on how ‘Scene’ you are and are a lso often used to publ ic i se f r iends’ g igs and homemade c loth ing l ines . From here the move i s genera l ly to Ind ie Scenester or Hipster as these Tr ibes have extremely c lose l inks .

Musical ly, Scene K ids love a mix of e lectronics and hardcore punk gu i tars , wi th top bands being Late of the P ier, Gal lows and Br ing Me The Hor izon ( though lesser known loca l bands a lso get a lot of support) . Th is i s a young tr ibe with a ver y spec i f i c look. R ib T -sh i r ts , zebra pr ints , sk inny jeans , Converse, ha i r hugely sty led with bangs ( that ’s a f r inge to you and I ) for boys and g i r l s , and of course the obl igatory 1000+ fr iends on Facebook on the laptop. Gi r l s go for br ight make -up and eyel iner with boys on ly go ing for the eyel iner. Both sexes l ike thei r ha i r parted to the s ide.

SCENE KIDS.

SCENE KIDS.

In order of popularity: Bring Me The HorizonPenknife Love LifeI Killed the Prom QueenThe Black Dahlia MurderJob For a CowboySuicide SilenceGallowsEnter ShikariWith bands like Enter Shikari gaining popularity (similar to the hardcore style Indie Scenesters listen to but with added keyboards), this carves the way for some Scene fans to branch off into Indie and nu-rave. Individuals that 'stay true' to the original trends take on bands such as Gallows and go by the sub-culture name 'hardcore'.

Skaters have become an enduring tribe, having been vis ible and influential for over 25 years, with skateboarding being elevated from a sport to a complete l ifestyle, the mid -point between extreme sports and urban culture. Appearance -wise recent t imes have seen Skaters move from the baggy, Etnies look to a more indie look of skinny -jeans, f loppy hair and a s louch in the step. Although your street Skater is often seen as an outlaw slacker there is sti l l some overlap with other extreme sports: surf ing and its myriad offshoots, and at the other end Skaters are sti l l overtly fused with graff it i culture.

Skaters are one of the few UK tribes to be defined by something other than music – and as al l music becomes increasingly mainstream, this may provide inspiration for other tribes. Previously there was a connection between skaters and metallers - ‘big short kids’ - who are under 20, l ive outside of urban areas, are very passionate about bands no -one else has heard of, wear big shorts, chains and have piercings. These kids are now slowly becoming either Emos or Scene Kids but sti l l retain the love of concrete and four wheels.

SKATERS.

SKATERS.

Skaters on games:- Mario Kart- Fifa 13- Grandia- God of War- Super Mario Bros

The Metalheads tribe generally sees more people coming and going than other tribes – appeal wanes for many quite quickly. Metalheads feel no need to justify themselves to others, and are generally a friendly badge -wearing bunch but they do have a tendency to hate Chavs and Townies, as well as generally frowning upon the musical tastes of the Emos and Indie Scenesters.This tribe is keen on mixing up newer and older varieties of metal, punk and rock – so older classic metal bands l ike Pantera, Metall ica and Kil lswitch Engage have currency as well as more recent, and more experimental, bands such as Cobalt and Converge. The internet plays an important part in the scene. Local or obscure bands are big among Metalheads, so an online community plays a vital role for talking and sharing music. As such, forums l ike ‘UK Metal Underground’ and the ‘Metal Hammer ’ forum are popular destinations. As is f i le-sharing software l ike Limewire or Vuze.You’l l mainly see them wearing black, though not exclusively. A black band t-shirt and blue pair of jeans would be the typical look of a Metalhead.

METALHEADS.

METALHEADS.

A peek into a typical Metalhead bedroom to see what's on the wallPile of baggy jumpers hanging off the edges of a stripy, upholstered Ikea chair.- Acoustic guitar leaning against wardrobe, with the case thrown on top.- A pair of glasses.- A pile of books on the bedside table, including tomes by Tolkien, GCSE study guides and a school notebook ‘acquired’ and used as a diary.- Piles of CDs, with Foo Fighters and Nirvana albums on top.- A skateboard (old).- Pinboard covered with photobooth pictures of Grunger with friends, their Reading Festival ticket and wristband, flyers for local bands and a picture that their artistic friend drew for them.- A shelf-full of back issues of Kerrang!.-Huge Kurt Cobain poster in pride of place over the bed.

Teenagers l ike music videos because they use them for a specif ic developmental goal: to define themselves and their social group, and to learn about the social groups of others. This is why their hair splitt ing arguments about the difference between two similar -sounding genres carry so much heat , it 's not about classifying the music, it 's about classifying themselves. The visuals add a lot of valuable social context to the music. You can see what the artists look l ike, their age and race and class, how they dress, how and if they dance, what instruments they show themselves using, what kind of physical settings they inhabit . If the videos are styl ized and fantastic , there's stil l plenty of information there; it 's just more emotional and symbolic . It gives the audience visual pleasures.Music videos can be watched on a series of things such as; Internet (YouTube & Band Websites), Television, Phones, Ipods, Ipads etc…

MUSIC VIDEOS.

Originally music videos were used for marketing in 1981.

However between 1992 and 2004 the music videos

became more of an art form. A video by Dire Straits was

incredibly popular in 1985 due to the use of computer

animated imagery, even more so than the actual song.

Recently music videos have become more marketing based

or passing on the songs message. With new technology,

people have been able create new music videos for

existing songs using scenes from films or anime. These do

have an effect for both as people trying to find a film clip

may discover a song they like which is further amplified by

the person previously liking the source of the images.

MUSIC VIDEO AUDIENCES.