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Third of of the Data Business Models. Sebastian Posth presents Publishing Hurts, which offers tools to trak real time sales on the major retail stores.
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IfBookThen, 19 March 2013
Monitor, Or What Is A „Trade Impact Factor“? Sebastian Posth@sposth
CC-BY-SA-3.0 Headscratcher
Question
What online publishing data (related to ebook publishing) are relevant to publishers?
CC-BY-SA-3.0 Victorgrigas - @sposth
Question
What online publishing data might be relevant to retailers, as well?
CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth
Absolute Sales
Monthly sales reports from retailers, basis for accounting and royalty settlement
Obligatory!!
KENPEI,
CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth
Sales Indicators
Daily/realtime sales trends from retailers, used to indicate sales
Of course!! Why not?
CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth
Blogs
Reviews on professional and non-professional blogs and websites
How will titles be discussed?
CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth
Detailed User Feedback
Customer reviews ‣ in stores‣ on review sites ‣ social reading platforms
What do readers think?
CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth
User Behavior
‣ Via library lendings‣ Reads on subscription
services and social reading platforms‣ Inbook tracking of reading
habits
GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth
Relative Indicators
Sales rank ‣ Ebooks charts‣ Top100-lists
Want! Fun!
Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth
Info On Traction
Buzz on social media platforms Facebook, Twitter, Google+(Sentiment analysis)
Alerting service!
CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth
E-commerce
‣ Referrals (incoming URLs)‣ Upselling rate (via reading
samples) ‣ User segmentation‣ Keywords search,
shopping basket
CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth
Authors and Publishers
‣ Number of page impressions‣ Number of followers,
likes, subscribers / friends
Relevance?
Marketing Activities
‣ Scheduled marketing, promotion or social-media campaigns
‣ Specific budget for Google Adwords or Facebook-adds
CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth
Skope
What to do with all the data and information?
Answer specific and relevant questions!
CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth
„Trade Impact Factor“
Meassure of trending titles and their social impact
Sales data + context information generate:Trade Impact Factor
© picsfive, via http://de.123rf.com - CC-BY-SA-3.0 @sposth
Publishing Data Networks
‣ Shops will providesalestrends (and other data) to publishers
‣ Publishers will provide ,trade impact data‘ to shops
CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth
Company Goals
‣ Infrastructure for the mutual exchange of data between publishers and retailers
‣ Optimizing data driven retail marketing & distribution
CC-BY-SA-3.0 @sposth
Company Launch
‣ Project start Sept. 2012‣ Publishing Data Networks
(GmbH, Q2/2013)‣ Sebastian Posth,
+ Co-founder + Strategic investor
CC-BY-SA-3.0 A.Savin - CC-BY-SA-3.0 @sposth
Company Goals
‣ Infrastructure for the mutual exchange of data between publishers and retailers
‣ Optimizing data driven retail marketing & distribution
[email protected] @sposth
CC-BY-SA-3.0 @sposth
CreditsText: CC-BY-SA-3.0 by Sebastian Posth Monitor logo: CC-BY-NC-ND-3.0 by Sebastian Posth Background images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNU Free Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0 by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14) CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via Wikimedia Commons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr. See http://creativecommons.org/licenses. S. 16) © picsfive, via http://de.123rf.com/ (Urheberrechtlich geschuetztes Eigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutzt werden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oder herunterladen werden)