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A study on the basics of Search Engine Optimization, like how it works and it's process
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Search Engine OptimizationBy:Monika Doshi
Agenda• Objective• What is SEO• How does SEO work?• Phases of SEO• Conclusion• Thank You
Objective
To give a basic understanding on how SEO i.e. Search Engine Optimization works.
What is SEO?• SEO is the process of maximizing the number of visitors to a
particular website by ensuring that the site appears high on the list of results returned by a search engine.
• It is the process of affecting the visibility of a website.
How SEO works?
Crawling
Indexing
ProcessingRelevancyCalculation
Retrieving results
Phases of SEO• Phase 1 : Website analysis and technical auditBrowser CompatibilitySite mapsDead linksMeta tagsKeywords density
Phase 2: On-page Optimization
Phase 3: Off-page optimizationSocial seeding
Back-linking
Submission of directories
Phase 4: Link PopularityCreating blogs and submitting on relevant blog websites
Guests posts
Bookmarking sites
Phase 5: Social channels submissionsThe process of getting more traffic through social media
websites
Gaining more attention
Phase 6: MaintenanceReview of the content
List of broken links
Monitoring competitor's rankings
URL structuring
Review of meta tags
Conclusion• While nobody can guarantee a top position in the organic
search results, proper search engine optimization can help.
• Since search engines like Google, Yahoo or Bing are so important today, it is important to ensure that your website is managed using SEO
THANK YOU