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Media Entrepreneurship: Scripps College @ OHIOScripps Day 2015 |
Dr. Michelle Ferrier
Associate Dean for Innovation | Associate Professor Scripps
College of Communication, Ohio University, OH; [email protected];
Twitter: @mediaghosts President, Journalism That MattersFounder,
Create or Die Startup GatheringsFounder, TrollBusters: Online
protection for women writers.@yoursosteamFounder,
[email protected]; Mother of Google
Maps
EducatorEntrepreneurMentorScholarNew Media Innovator
Dr. Michelle Ferrier
Innovation ActivitiesWhat was it?BBS/Fax on Demand
(Intrapreneur)Early technology adoption with membersNEAOnline
(Intrapreneur)Developed first web presence for National Education
Association on AOLSimSchool (Intrapreneur)Development of school
system simulation at NEAEducation Insider (Entrepreneur)Magazine
startup for parents of school-aged childrenEHCWired.com
(Intrapreneur)First independent online college news site; first
online course at the college (2002).Media Power Lunch
(Entrepreneur)Short, online learning for beginning journalists
(MediaBistro predecessor)
Innovation ActivitiesWhat was it?Highlands Family
(Entrepreneur)Hyperlocal, hybrid online/print news for families in
AppalachiaCopyWash.com (Entrepreneur)Online copy editing
servicesDigital Identity/Reputation Management (Entrepreneur)Patent
pending technology on managing identity from one
platformMyTopiaCafe.com (Intrapreneur)Online community for
newspaper nonsubscribersLocallyGrownNews.com
(Entrepreneur)Hyperlocal online news franchiseMedia Deserts Project
(Researcher)Uses GIS technologies to make visible the media
ecosystem.TrollBusters Natural Language Processing and Positive
Messaging System
Adapting to an Uncertain FutureThe pace of technological change
will not abate. If anything, it will continue to increase. To think
of this as a period of transition from one state to another is
unwise. How do we staff news organizations with the appropriate
kinds of resources and the appropriate mindset such that constant
innovation is imbued into an organizations DNA and into the role of
every participant? Richard Gingras, head of news products,
Google.
This isnt about startups.(but a way of thinkingand startups
too.)We need to use these new leadership practices in our core
business, because we face so much uncertainty and need to continue
to reinvent ourselves.
-- Scott Cook, Co-founder, Intuit.
Four strategic questions that frame the new challenges and
opportunities for media organizations.
Source: The Big Thaw: Charting a Future for Journalism, Deifell,
2009.
Four Strategic QuestionsNew Competitive Landscape: How is the
landscape changing?
New Sources of Value: What needs can be met, problems solved or
desires fulfilled?
New Distinctive Competencies: What new capabilities are needed
to succeed?
New Business Models: How are media organizations structured to
capture value?
Digital Media Market SectorsExperiential & Immersive
EntertainmentModeling & Simulation (virtual worlds,
augmented/mixed reality)Game Development & PublishingMotion
Picture Creation (webisodes, animation, visual effects, audio/sound
design)Pre-Vis/Visualization (data, mapping, architectural,
bio-medical
What Youll Need: 30 minutesLarge Post-It NotesMarkers
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Digital Media Market SectorsMobile MediaeLearningInteractive
Marketing & Advertising (social media, online ads, in-game ad
placementContent Aggregation & Distribution (niche
portals)Internet A/V Content Distribution (streaming media)Web
Content & Application Development
What Youll Need: 30 minutesLarge Post-It NotesMarkers
10
Student Skills and KnowledgeConstruct and deliver a
pitch.Conduct market research.Conduct audience analysis.Understand
the entrepreneurial landscape/startup culture.Conduct a competitive
analysis.Create a minimum viable product.Read, understand and
create financial statements.
Scripps College: Blend of Academic/Experiential ProgramsClasses:
Online Journalism Development, Certificate in Entrepreneurship;
class participation in Scripps Innovation Challenge.Experiences:
Scripps Innovation Challenge, GRID Lab Incubator Program, Digital
Media Incubator.Hacking the Curriculum: Just-in-time learning
modules across many classesEngaging Community: Media
entrepreneurship accelerator programs.
OHIO University Pathways to InnovationGame Research and
Immersive Design Lab: Pre-incubation space for game dev
teams.Digital Media Incubator: Early-stage investment in
student/graduate companies at Innovation Center.Certificate in
Entrepreneurship with BusinessPartnerships with Accelerators:
Internship opportunities for students with startup companies;
DreamIt/NYC; FlashStarts/Cleveland.
OHIO University Pathways to InnovationScripps Innovation
Challenge: University-wide student media entrepreneurship
competition.Scripps International Innovators Cup: Global
competition for student teams on media entrepreneurship.Mobile
Module: Two-week module taught by industry experts and infused
throughout curriculum.
Inaugural Winner: Ohio University | Team Du Monde
Colleges and universities pit their best student team around a
new media business idea with other teams from around the world.
Only one team per school may enter.
Teams compete for a $5,000 cash prize.
Challenge: Addressing Sexual Assault on College Campuses
Sanusi Shehu talks about his second Scripps Innovation Challenge
project: Video
Team Du Monde 2015
VIDEO LINK: https://www.youtube.com/watch?v=D2lwPohVvSU17
Ohio University EntrepreneurshipEcosystemUniversity focus on
innovation and entrepreneurship through faculty research, student
innovation and curricular change.Grow Your Own/ Partnerships with
external agencies with roots at OHIO: TechGrowth Ohio; Adena
Ventures, Athena Ventures.
The OHIO Entrepreneurial Ecosystem
OHIO University SystemCenter for Entrepreneurship in business
school; joint certificate program in media entrepreneurship;
faculty champion development and support.Innovation Center: Partner
on Digital Media Incubator for student and community startups;
Startup Weekends; local meetups.Technology Transfer
OfficeUniversity Initiative on innovation/entrepreneurship/social
innovation.
Challenges for Higher EducationFaculty champions: Care and
supportCredibility gap: Who is an entrepreneur?Making it real:
Experiential learning; consequencesProfessional culture: Editorial
vs. financialPace of media evolution: Crazy!Curriculum resources:
ScarceMaking it count: Tenure, making it visible
Building the Media Entrepreneurship EcosystemAwareness: Scripps
International Innovators Cup for student-led innovation global
competition.Exchange: AEJMC Pre-Conference on Media
Entrepreneurship in August 2015;
http://media-entrepreneurship-course-development.wikispaces.comResearch:
Two calls for special issues on media entrepreneurship (Newspaper
Research Journal, Journalism Practice).Faculty Champions: Scripps
Howard Journalism Entrepreneurship Institute; FB: Media
Entrepreneurship group
For More InformationDr. Michelle FerrierAssociate Dean for
Innovation, Research/Creative Activity and Graduate
[email protected]@mediaghosts
What Youll Need: 30 minutesMatrix on paperIdeas from Creative
Matrix and from Rose|Thorn|BudMight need to do quick dot vote
within team to get best ideas onto the importance/difficulty
matrix
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