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SCHOOL LUNCH CO-OP Dehn Craig | Jon Whipple | David Peterson | David Griffin Wednesday, April 18, 12

School Lunch Co-op Proposal

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For an innovation class, we were tasked with finding a pain and identifying a solution. The pain we identified was poor health and nutrition in schools. Our solution... wasn't too impressive, but the theme of the presentation I thought worked pretty well.

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Page 1: School Lunch Co-op Proposal

SCHOOL LUNCH CO-OPDehn Craig | Jon Whipple | David Peterson | David Griffin

Wednesday, April 18, 12

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PAIN

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Lack of healthy & quality dining options

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Lack of healthy & quality dining options

Lack of healthy options in schools & hospitals

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Lack of healthy & quality dining options

Lack of healthy options in schools & hospitals

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Lack of healthy & quality dining options

Lack of healthy options in schools & hospitals

Low awareness of poor nutrition in schools

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Lack of healthy & quality dining options

Lack of healthy options in schools & hospitals

Low awareness of poor nutrition in schools

Low awareness of impact of poor nutritionPOOR NUTRITION = POOR ACADEMIC PERFORMANCE

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SOLUTION

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Complex solution landscapeBehavioral change:

-School boards-Government-Students-Parents

Bureaucracy - multiple ecosystems

Pain is unknown = SHALLOW

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Supporting evidenceSmall marketing & technical riskRaise awarenessPropose an elegant solution

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PROTOTYPE

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+ =

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http://heirloomrestaurantgroup.com/blog/the-cafeteria-co-partners-with-vivint/

+ =

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SOURCES•"Healthy School Meals and Educational Outcomes" Study http://www.schoollibraryjournal.com/article/CA6725864.html?industryid=47074•Healthier Options for Public Schoolchildren (HOPS) http://www.everydayhealth.com/family-health/kids-health/healthy-school-lunches.aspx•Congress enacts healthier standards for school lunches http://www.msnbc.msn.com/id/36023553/ns/health-diet_and_nutrition/t/congress-takes-aim-unhealthy-school-lunches/#.T48jZLNYu8A•Good School Lunch Makes Kids Smarter http://health.usnews.com/health-news/family-health/articles/2008/10/07/does-eating-a-good-school-lunch-make-you-smarter•Interviews with two local school administrators•Interview with Colton, owner of Heirloom Group

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