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SCATTER DIAGRAM SCATTER DIAGRAM &&
CHANNEL MANAGEMENTCHANNEL MANAGEMENT
SCATTER DIAGRAMSCATTER DIAGRAM
Simple graphical device to depict the relationship between two variables.
Composed of a horizontal axis containing the measured values of one variable and a vertical axis, representing the measurements of the other variable.
Displays the paired data as a cloud of points. The density and direction of the cloud indicate how the two variables influence each other
TQM tool for idea generation
STEPS OF SCATTER STEPS OF SCATTER DIAGRAMDIAGRAM
CHANNEL MANAGEMENTCHANNEL MANAGEMENT• The process by which a producer or supplier
directs marketing activity by involving and motivating parties comprising its channel of distribution.
You need to be able to have good channel management throughout your workplace so that everyone has good leadership working for them
KEY DECISIONSKEY DECISIONS
What Should The Content Of The Training What Should The Content Of The Training Be?Be?
• Knowledge of the CompanyKnowledge of the Company• Product Knowledge and ApplicationProduct Knowledge and Application• Knowledge of Competitive ProductsKnowledge of Competitive Products• Knowledge of CustomersKnowledge of Customers• Knowledge of Business PrinciplesKnowledge of Business Principles• Selling SkillsSelling Skills• Relationship-Building SkillsRelationship-Building Skills
THANK YOUTHANK YOU