SAY THE RIGHT THING

©Patricia Glass Schuman, 2009

MAKING THE CASE FOR LIBRARIES

The message is (15 words or

less):___________________

___________________________

My 3 key points are:

1. __________________2. __________________3. __________________

This is important because: __________________________

________________________________

Here is what we need people to think/say/do: __________________ ______________________________

I’m afraid they will ask__________________________

©Patricia Glass Schuman, 2009

Rule 1: Ask your own questions

Rule 2: Listen--empathize

Rule 3: Reframe the question

Rule 4: Be direct. Be honest

Rule 5: Be prepared

Rule 6: PAUSE. Think first

©Patricia Glass Schuman, 2009

Rule 7: Never repeat a negative

Rule 8: Never give one- word answers

Rule 9: Talk in “Sound Bites”

Rule 10: Bridge, Flag, & Hook

Rule 11: Repeat, repeat, repeat…

Rule 12: Anticipate. Practice

©Patricia Glass Schuman, 2009