www.setssaudi.com

25 – 28 March 2013Jeddah Center for Forums and Events

Taking Education to a New Level

In association with: Organised by:Co-located with:

Saudi Arabia’s leading Education Training and Supplies Event

Market OpportunityThe Saudi Arabian education market represents the largest industry in the region, and is regarded as the most lucrative market for education services in the Gulf Cooperation Council (GCC).

The Saudi Arabian government is a major contributor in the country's infrastructure development and continues to increase this budget. The education sector has been consistently capturing more than 25% share of the total budget expenditure, which is the highest in the world. Saudi Arabia's budget for education and manpower development has seen a dramatic increase of 57% in the last four years

reaching a overwhelming annual spend of US$40 Billion.

Saudi Government allocated more than US$2 Billion in 2010 for building 49 technical colleges and 142 vocational centres across the country.

The Financial Year 2011 budget included the construction of 610 new schools and the completion of over 3,200 school buildings.

The Kingdom has implemented a �ve-year, US$ 30 Billion e�ort to upgrade its science and technology infrastructure.

Saudi Arabia accounts for around 75% of the total GCC general education from kindergarten through to twelfth grade (K-12) and is expected to sustain its dominance in the coming years.

Saudi Arabia's leading Education, Training and Supplies Event

The graph below demonstrates the number of schools that are required in the next four years illustrating the growing need for educational products and supplies:

Annual Growth of Schools in Saudi Arabia

SETS, the Saudi Education Training and Supplies Event, will bring together all of your education training and supply requirements under one roof. It will o�er a wide range of products, services and technology for educational and training establishments.

SETS provides the perfect opportunity to showcase your educational products, supplies and training solutions to key decision makers from education and training establishments.

Co-located alongside SETS will be the recruitment zone, Taleem Saudi focusing on the recruitment of students by Saudi Arabian and International schools, colleges and universities.

The Kingdom of Saudi Arabia will be transformed into a knowledge-based society, considering education as the main pillar in achieving this transformation.' Prince Faisal bin Abdullah bin Mohammed, Minister of Education, Saudi Arabia

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To book a stand or for more information contact the SETS team

Who will you meet?Key decision makers from the education sector including:

Administrators

CEO’s

Chairpersons

Consultants

Distributors

General Managers

Government and Ministry O�cials

Heads of Department

IT Managers

Presidents

Principals

Procurement Managers

Purchasing Managers

Teachers / Trainers

Why you should exhibit? Capitalise on the most lucrative market for education supplies/services in the GCC Launch, promote and showcase your products, services and technology to an engaged audience Meet with key decision makers from education & training establishments Find a local Saudi Arabian distributor Develop and build relationships with government o�cials Boost your market knowledge and keep an eye on your competitors Network and meet all your existing customers in just four days Take advantage of our extensive marketing campaigns to attract your targeted audience

Who should exhibit? AV equipment

Books / Magazines

Consultants

Content management systems

Design & technology / Craft equipment

Distance learning packages

Educational toys and games

E-learning resources

Electronic equipment

Engineering equipment

Financial / Accounting services

Furniture / Storage equipment

ICT hardware supplies

ICT software supplies

Interactive technology

IT / ICT training

Learning management systems (LMS)

Library resources

Playground equipment

Presentation technology

Presentation tools

Publishers

Quali�cations / Examining bodies

Science and lab equipment

Special educational needs

Sports equipment

Stationary

Testing tools

Training courses

Uniforms

Virtual classroom / Virtual world

Workplace equipment

Sponsorship & Branding OpportunitiesSponsoring an event ensures your company and brand stands out from the rest of your competitors, and provides the greatest means of gaining a competitive edge while building your organisations corporate identity and prestige at an event.

SETS o�ers a wide range of communication opportunities for capitalising on exhibitors' participation to directly reach the target audience.

All SETS sponsorship packages are designed to provide you with the opportunity to:

Enjoy publicity with our global marketing campaign Promote yourself as an industry leader Enhance your corporate image and achieve greater brand exposure Add value to your own communication and marketing campaign

There are a wide range of sponsorship opportunities available to highlight your presence and build brand awareness before, during and after the event.

Visitor Marketing CampaignThe marketing campaign for SETS is designed to ensure the showreceives maximum exposure to receive the right audience.

Our dedicated marketing team will invest and support the exhibition through:

Taleem Saudi provides an opportunity for professional Saudi Arabian and International educators to meet with students, parents and career advisors from Saudi Arabia.

Saudi Arabia is the GCC’s most populous country with 30% of the population in the age group of 18 – 24, which constitutes the college-going individuals. This is good news for the Saudi and foreign universities as they can serve this growing student base.

Co-located with Taleem Saudi

Direct mail

Email marketing

Telemarketing

Fax marketing

Outdoor advertising

Magazine advertising

Newspaper advertising

Social media marketing

Press/Media relations

Radio

TV

Website

+971 4 4380355 +971 4 4380361 sets@dmgeventsme.com www.setssaudi.com

Our Exhibitions in the Arabian Gulf:

dmg :: events is the market leader of exhibitions in the Middle East. With our 15 years of experience we have been successful in delivering quality visitors required by the exhibitors.

The Saudi Arabian education market represents the largest education industry in the GCC

Organisers:Saudi Education Training and Supplies is a joint venture between dmg :: events and M.I.C.E. Arabia Exhibitions & Conferences.

About the Jeddah International Exhibition CentreEstablished, developed and owned by the Jeddah Chamber of Commerce and Industry, the purpose-built Jeddah International Exhibition Centre o�ers services to the highest international standards.

Jeddah Center for Forums and Events is a modern exhibition complex conveniently located just minutes from Jeddah’s main business centre, banks, government o�ces, shopping malls and major hotels.

Why Jeddah? Saudi Arabia is one of the top ten fastest growing countries in the world!

It has the largest economy in the Middle East, accounting for 70% of the Gulf Cooperation’s Council’s GDP

Jeddah is the commercial centre of Saudi Arabia, and the most cosmopolitan and tolerant of all Saudi Arabian cities

Jeddah is the principal gateway for the religious pilgrimage of Hajj and Umrah which delivers millions of people through Jeddah yearly

It is the largest city in Makkah Province, the largest sea port on the Red Sea and the second largest city in Saudi Arabia

PO Box 6437, Jeddah 21442, Saudi ArabiaT: +966 2 6673211 E: info@micearabia.netW: www.micearabia.net

PO Box 33817, 5th Floor, The Palladium, Jumeirah Lake Towers, Dubai, United Arab EmiratesT: +971 4 4380355; F: +971 4 4380361E: sets@dmgeventsme.comW: www.setssaudi.com

T: +971 4 4380355 F: +971 4 4380361 E: sets@dmgeventsme.com W: www.setssaudi.com