Oxford Institute of AgeingOxford Institute of Ageing

Population Ageing: Decline of Youth

Professor Sarah HarperOxford Institute of Ageing

University Of Oxford

OXFORD INSTITUTE

OF AGEING

Copyright: Wisconsin Department of Children and Families

Oxford Institute of AgeingOxford Institute of Ageing

Percentage of total population aged 60+, 2050

OXFORD INSTITUTE

OF AGEING

•Source: UN Population Projections 2008

Oxford Institute of AgeingOxford Institute of Ageing

Percentage of total population aged >60 2050•Percentage of total population aged <15 2050

OXFORD INSTITUTE

OF AGEING

•Source: UN Population Projections 2008

Oxford Institute of AgeingOxford Institute of AgeingAsia has the largest, fastest growing

older population

400

500

600

700

1950

1990

2025

OXFORD INSTITUTE

OF AGEING0

100

200

300

Oceania Nth

america

Sth

america

Africa Europe Asia

Source: World Population Prospects UN

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING

•Distribution of sperm counts in relation to

the subfertile range

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING

Oxford Institute of AgeingOxford Institute of Ageing

Sperm concentration, young Danish men

6

8

10

12

No

. o

f m

en

(%

)

OXFORD INSTITUTE

OF AGEING•Adjusted for duration of ejaculation

abstinence

0

2

4

0>0

- <10

10- <

2020

- <30

30- <

4040

- <50

50- <

6060

-<70

70- <

8080

- <90

90- <

100

100-

<11

011

0- <

120

120-

<13

013

0- <

140

140-

<15

0

Categories of sperm concentration (mio/ml)

No

. o

f m

en

(%

)

•Source: Edinburgh, Hamburg and Leipzig

Oxford Institute of AgeingOxford Institute of Ageing

Sperm Concentration (mio/ml)

30

40

50

60

70

No

. o

f m

en

(%

)DK 1996-2005

US 1945

OXFORD INSTITUTE

OF AGEING

•Sperm concentration of young men - US 1945 vs. Denmark 1996-2005

•

• Source: US: Adapted from J. MacLeod, The Semen Specimen. In Diagnosis of

• Sterility 1946. Ed. Earl T. Engle. DK: Jørgensen et al: In manuscript 2007.

0

10

20

0

>0 - <20

20- <40

40- <60

60- <80

80- <100

100+

Categories of sperm concentration (mio/ml)

No

. o

f m

en

(%

)

Oxford Institute of AgeingOxford Institute of Ageing

Maturing Societies

20

25

30

35

40

Europe 0-14

OXFORD INSTITUTE

OF AGEING

0

5

10

15

20

1950 1980 2000 2025 2050

Europe 0-14

Europe 60+

Oxford Institute of AgeingOxford Institute of Ageing

Maturing Societies

20

25

30

35

40

Asia 0-14

OXFORD INSTITUTE

OF AGEING

0

5

10

15

20

1950 1980 2000 2025 2050

Asia 0-14

Asia 60+

Oxford Institute of AgeingOxford Institute of Ageing

Schematic Age Profiles in Japan

1960 2020

85 plus

University of Oxford

OXFORD INSTITUTE

OF AGEING

0 to 4

Age

Percentage of population

0 15

Oxford Institute of AgeingOxford Institute of Ageing

The Future UK Retail market ?

The over 50’s

• hold 60% of the UK’s savings

• represent 80% of the UK’s disposable wealth

• responsible for 40% of the UK consumer

OXFORD INSTITUTE

OF AGEING

• responsible for 40% of the UK consumer demand

• spend some £200 billion per year

Oxford Institute of AgeingOxford Institute of Ageing

The Future

The increasing dominance of the UK High Street by retailers targeting the young, will be replaced by more age-segregated shopping

OXFORD INSTITUTE

OF AGEING

replaced by more age-segregated shopping areas ?

Oxford Institute of AgeingOxford Institute of Ageing

Sugamo in Tokyo

OXFORD INSTITUTE

OF AGEING

The district of Sugamo in Tokyo is now a vibrant area for

fashion and entertainment for the over-60’s which mirrors

the city’s Harajuku District, aimed at Tokyo’s teenagers.

Oxford Institute of AgeingOxford Institute of Ageing

Grey: The new black?

Is the “grey market” is set to become the new

“black”.?

• around half the 50’s regularly shop on e-bay and

OXFORD INSTITUTE

OF AGEING

more shop on line than the under 30’s.

Are advertisers are beginning to recognise the over

50s as creative consumers, who respond as well to

attractive relevant marketing propositions as their

children do ?

Oxford Institute of AgeingOxford Institute of Ageing

OXFORD INSTITUTE

OF AGEING