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SAP sponsor presentation at Gartner Business Intelligence and Information Management, Sydney 2013 by Timo Elliott
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Data to Decision: Fuel Decision Making with Big Data Timo Elliott, SAP, February 2013 Public
© 2013 SAP AG. All rights reserved. 2
2
TODAY’S PRINCIPAL BUSINESS METRICS
ARE OVER A CENTURY OLD
• Financial statements • Balance sheets • Net income
© 2013 SAP AG. All rights reserved. 3
SOME PEOPLE WOULD
EASILY RECOGNIZE THEM
© 2013 SAP AG. All rights reserved. 4
TRADITIONAL FINANCIAL METRICS
ARE BACKWARD-LOOKING
Most Established KPIs too
© 2013 SAP AG. All rights reserved. 5
WHEN WE REALLY NEED
TO BE LOOKING FORWARD
© 2013 SAP AG. All rights reserved. 6
Mobile
CRM Data
Planning
Opportunities
Transactions
Customer Sales Order
Things
Instant Messages
Demand
Inventory
Big Data
TURN “SIGNALS” INTO NEW BUSINESS OPPORTUNITIES
Sales Order
Things
Mobile Demand
Big Data
CRM Data
Customer Planning Transactions
Brand Sentiment Higher NPS
:-) Predictive Maintenance
Less Downtime
Network Optimization Lower Cost
Fraud Detection Lower Risk
Propensity to Churn Greater Retention
Product Recommendation More Sales
Risk Mitigation, Real-time Retain Market Value
360O Customer View Loyal Customers
Asset Tracking Increase Productivity
Personalized Care Loyal Customers
Real-time Demand/Supply Forecast More Efficient
Insider Threats Greater Security
WHAT IF YOU COULD TURN NEW SIGNALS INTO BUSINESS VALUE?
Brand Sentiment Higher NPS
:-) Predictive Maintenance
Less Downtime Network Optimization
Lower Cost
Propensity to Churn Greater Retention
Real-time Demand/ Supply Forecast More Efficient
360O Customer View Loyal Customers
WHAT IF YOU COULD TURN NEW SIGNALS INTO BUSINESS VALUE?
Asset Tracking Increase Productivity
Personalized Care Loyal Customers
Product Recommendation
More Sales
Risk Mitigation, Real-time Retain Market Value
Insider Threats Greater Security
Fraud Detection Lower Risk
© 2013 SAP AG. All rights reserved. 8
© 2013 SAP AG. All rights reserved. 10
IN-MEMORY
© 2013 SAP AG. All rights reserved. 11
FASTER
© 2013 SAP AG. All rights reserved. 12
TRANSFORMATION
© 2013 SAP AG. All rights reserved. 13
SMARTER
© 2013 SAP AG. All rights reserved. 14
Expected IT Benefits of In-Memory Technology
Source: IDC SAP HANA Market Assessment Survey, 2011
SIMPLER
© 2013 SAP AG. All rights reserved. 15 Public
Plan Act
Past Future
Structured Unstructured
BREAKING DOWN BARRIERS
© 2013 SAP AG. All rights reserved. 16 Public
AGILITY ENTERPRISE
Social Analytics Mobile Big Data Cloud
POWER
© 2013 SAP AG. All rights reserved. 17
SAP VISUAL INTELLIGENCE
© 2013 SAP AG. All rights reserved. 18
“SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy.” Forrester
© 2013 SAP AG. All rights reserved. 19
MOBILE
© 2013 SAP AG. All rights reserved. 22 Public
ANALYTICS
OPERATIONS
Faster Smarter Simpler
© 2013 SAP AG. All rights reserved. 23 Public
Real-Time Data Platform
SAP Real-Time Data Platform Extreme Data Management Capabilities to
transact | move | store | process | analyze | deliver
ERP CustomApps Planning Analytics Big
Data EDW EDW EDW/ DM
Cloud SCM Mobile
Information Governance
© 2013 SAP AG. All rights reserved. 24
DATA QUALTY
© 2013 SAP AG. All rights reserved. 25
Applications for Data Stewards
© 2013 SAP AG. All rights reserved. 26 Public
Business Solutions
Retail
High Tech
Oil & Gas
Consumer Products
Telco
Etc. Analysis Action
© 2013 SAP AG. All rights reserved. 27
Store operations
Omni-channel experience
Customized promotions
Optimized inventory
Intelligent Retail
© 2013 SAP AG. All rights reserved. 28
CUSTOMER SPOTLIGHT
HSE24 • Cross-sell based on the
consumer, not just the product
© 2013 SAP AG. All rights reserved. 29
CUSTOMER SPOTLIGHT
BURBERRY • Improve customer experience
and loyalty • Become #1 IT-driven fashion
retailer • Personalized Burberry client
iPad app
© 2013 SAP AG. All rights reserved. 30
CUSTOMER SPOTLIGHT L’Oréal • Be a trusted advisor for
customers
© 2013 SAP AG. All rights reserved. 31
INTELLIGENT BANKING
Customer-centric banking
Aggregated risk
Liquidity risk management
Prevent Fraud, Money Laundering
© 2013 SAP AG. All rights reserved. 32
© 2013 SAP AG. All rights reserved. 33
INTELLIGENT FINANCE
Real-time performance management
Fast financial close
Efficient payables and receivables
Treasury exposure management
Real-time compliance
© 2013 SAP AG. All rights reserved. 34
© 2013 SAP AG. All rights reserved. 35
SAP FRAUD MANAGEMENT
© 2013 SAP AG. All rights reserved. 36
INTELLIGENT CITIES
Citizen safety and security
Smarter city governance
Sustainable cities
© 2013 SAP AG. All rights reserved. 37
© 2013 SAP AG. All rights reserved. 38
NFL
© 2013 SAP AG. All rights reserved. 39
NBA.com/stats
© 2013 SAP AG. All rights reserved. 40
© 2013 SAP AG. All rights reserved. 41 Public
A Platform for Everyone
Free developer licenses, easy access to HANA in the Cloud
© 2013 SAP AG. All rights reserved. 42
© 2013 SAP AG. All rights reserved. 43
© 2013 SAP AG. All rights reserved. 44 Public
Instantly predict market trends and customer needs
Predict how market price volatility will impact your production plans
See changes in demand or supply across your entire Supply Chain immediately
Monitor and analyze all deviations and quality issues in your production process
Provide exactly the right offers and service levels to every customer
Have a continuously-updated window onto future sales, showing changes in real time
Understand what your customers and potential customers are saying about you, right now
Predict cash flows to manage collections, risk and short-term borrowing in real time
THE POSSIBILITIES ARE ENDLESS…
Design Thinking
DATA TO DECISION
Analytic applications from SAP
Analytic solutions from SAP
Business Intelligence
Databases
Enterprise Performance Management
Governance, Risk, Compliance
Industry Line of Business
In-memory Information management
Real-time data platform
Analyze Capture Engage
© 2013 SAP AG. All rights reserved. 46 Public Built by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics
TCO Reduction by Approx 60%
Traditional Stack
SAP HANA Insights
Relational DB
ETL
BI tools
Predictive
DBA and IT Costs
Analytic DB
DBA and IT Costs
BI Suite
HANA Enterprise
Predictive
SAP HANA Insights
Introducing SAP HANA Insights
© 2013 SAP AG. All rights reserved. 47 Public
IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE
Thank you Timo Elliott, SAP Email: [email protected] Twitter: @timoelliott Blog: timoelliott.com