Running OrderDocumentary: FRUIT AND VEGChannel: ITV 1Scheduling: Thursday 22 nd October 9PM-9:30PM Duration: 27 minutes (including advert)

Vox pops of people answering if they get their 5-a-day 20 secs

Opening Titles 10 secs

Introduction explaining the topic of the documentary – do people eat healthily, panning shots of fruit and veg, people in shops, people cutting and preparing, range of shots that demonstrate the ways in which people buy and use fruit and veg

15 secs

Interview butty shop owner about fruit and veg 30 secs

Interview with owner of Fine Fruits in Pensby, talking about the reason people should get their 5-a-day and him talking about the problems surrounding it – point of view from inside the industry, difficulties, cost, why people don’t eat fruit and veg, temptation

30 secs

Montage of a series of articles demonstrating the problems surround people getting their 5-a-day/7-a-day – articles from newspapers, websites, statistics

10 secs

Interview with Ex-Caterer about the problems surrounding the ability to get fruit and vegetables and why people might decide to take the unhealthier option

30 secs

Interview with a mum about herself eating healthy as well as her children getting their 5-a-day each day and the difficulties behind doing so, e.g. cost, unhealthy eating etc. Mention 7-a-day

30 secs

Interview with an owner of a shake/smoothy bar who is also a vegetarian talking about the different ways in which people can get fruit and veg into their diet and the ways in which it can be made affordable, cost aspect

30 secs

Statistics of how many people actually manage to get their 5-a-day then how many actually get 7-a-day

10 secs

Interview with fruit and veg delivery driver on how he feels as a working class citizen and father, how difficult it is to manage support and provide fruit and vegetables to your family and manage to actually keep a balanced diet

30 secs

Statistics on screen fading in, as the narrator speaks about each statistic to reinforce the points made by the children – e.g the amount of children who actually get one of their 5-a-day, why they don’t

15 secs

Interview with a dinner lady about the way in which we try and get fruit and vegetables into our children’s’ diets, what efforts are being made to ensure that today’s youth are eating healthy

30 secs

Interview with a Nursery school teacher about how she manages to get her children to eat a healthy diet when in school, techniques and the way in which they make fruit and veg fun for children.

30 secs

Series of archive footage demonstrating how children are negatively influenced by the media and large corporations when it comes to healthy eating

20 secs

Interview with a child Psychologist worker about Happy Meals and other children’s meals, explaining the different themes and why they negatively appeal to children

30 secs

Series of quick cuts with footage of a variety of children’s meals from across different branches e.g. Subway, McDonalds, KFC, Burger King – also show clips of the children eating it, playing with toys. – music over the top, lively, upbeat

20 secs

6:10

Interview with The Hairy Bikers about their dieting approaches, making it relatable for everyday people and how they feel about their weight and getting your 5-a-day

25 secs

Interview with Jamie Oliver about his attempts to change healthy eating within schools and how he feels in regards to people eating fruit and vegetables as well as children

30 secs

Series of archive footage of Jamie Oliver and his programmes into which he encourages healthy eating.

20 secs

Interview with Simon Rimmer, TV Chef, about how he feels about healthy eating and the importance of making sure we sustain a healthy balanced diet filled with fruit and veg, how he started off as not having any experience as a Chef and how it is manageable for anyone wanting to eat healthily

30 secs

Footage of Simon at work in his very own vegetarian restaurant “Greens” situated in Manchester

20 secs8:15

Shorter interview with Simon Rimmer talking about the health benefits of being a vegetarian and how to have a balanced diet as a vegetarian.

20 secs

Series of statistics about how much more popular it is to be a vegetarian in the recent years

20 secs

Interview with a vegetarian who has been a vegetarian all her life and why she has stayed one for so long, animal cruelty etc.

30 secs9:25

Interview with a vegetarian who has only just decided to be a vegetarian and how she feels it is good to be a vegetarian to eat healthily, rather than because of animal cruelty.

30 secs

Archive footage of a range of different vegetarian products and how it has become more accessible over the years

20 secs

Interview with a TESCO worker showing the range of products that supermarkets have on offer for vegetarians, talking about how they are now more affordable due to the rise in interest

30 secs

Interview with a specialist vegetarian retailer about the products that they sell and how they have developed their range over the years and how they are continuing to grow, profitability

30 secs11:15

Archive footage of a variety of vegan chefs and people promoting why it is good to be a vegan

20 secs

Interview with a vegan and how they sustain a healthy lifestyle whilst also having to maintain a specialist diet, costs

30 secs

Statistics about how veganism has grown over the recent years as well as different trends in eating such as juicing

15 secs12:20

Interview with someone from a juice bar and how juices and shakes can be used within a healthy diet

30 secs

Statistics and information about what juicing is and how it has risen in popularity in the recent years

30 secs

Interview with someone who avidly uses juice diets and why they feel it can be a benefit to lots of different people and how they can be used positively to get fruit and vegetables into your diet

25 secs

Quick piece of footage of someone picking an apple up off a table, can only see apple and hand picking it up, close up shot, quiet piece of music in background

5 secs13:50

ADVERT BREAK 3 minutes

Quick piece of footage of an apple that has been bitten into being placed back onto the table, quiet music, close up shot

5 secs

Voice over history of fruit and vegetables, pieces of archive footage of medieval meals, and a progression of the meals that were once available and are now.

20 secs

Interview with a food historian about the diet that was available years ago, and 20 secs

how the accessibility of fruit and veg was hundreds of years ago compared to now

Interview with nutritionist about how healthy eating has changed and become more important over the years, mention recent health changes, 5-a-day being increased to 7

30 secs

Interview with museum worker, different cook books, utensils, demonstrating the gap between now and then but, also the similarities between healthy and unhealthy eating

25 secs

Voice over and archive footage of the diets of those in the middle ages and how it was considered attractive to be big and to eat large amounts - poorer people would not have access to fruit and vegetables

30 secs

Interview with food critique in the way that food has developed over the years due to the lack of availability in the lower classes, meals such as Ratatouille, Stew

20 secs

Interview with Gordon Ramsay about how fruit and vegetables have developed in availability over the years and how cooking has evolved over history to be something that is available to all, however, people now face similar challenges to back then with the cost of fruit and veg

30 secs

Interview with a farmer, about how the demand for fruit and vegetables has developed over the course of time and how it is now more marketable to the masses, how they can now produce it in mass amounts and it is a more profitable business, not something that is considered a job of the lower class

30 secs

Voice over and archive footage of supermarkets and farms explaining how fruit and veg is circulated from FARMER to SHOP and how it is now available to all

15 secs

Interview with a food psychologist about the mentality between eating healthily and eating unhealthily and why people lean more towards eating unhealthily

20 secs

Voice over asking the question of why people avoid fruit and veg and is it just easier to eat unhealthy, people who work, is it cheaper, is it more appetizing?

15 secs

Interview Bernard Hees, CEO of Heinz about the ways in which the market has developed to try and accommodate healthier eating however, in the same sense unhealthy eating, chocolate, sweets etc. The ways in which unhealthier options have a lot more marketing power than that of healthy eating.

30 secs

Interview with a GP about how this inability for people to resist unhealthy foods is having a negative effect on the health of the world as a whole and how more and more people are suffering with health difficulties etc.

30 secs

Voice over with statistics of the way in which health problems have evolved and increased as food has, touch on the development of processed foods

20 secs

Interview with a food scientist of the way in which the affordability of food has increased however, in order to do so the nutritional value of food has decreased and people are more tilted towards unhealthy eating over fruit and vegetables and to people struggling for money it seems the easier and more logical option.

30 secs

Interview with an anti processed foods campaigner about the way in which processed foods are deteriorating the overall health of our nation and the world as a whole

30 secs

Interview with a processed factory worker talking about the amount of processed foods they produce a day

25 secs

Archive footage of factories producing processed foods and then a complete contrast with a farmer in a field picking fresh fruit and vegetables

15 secs

Interview with the manager of Co-Operative about the about of processed foods they sell

30 secs

Interview with Business expert about the way in which processed foods are successfully branded and sold to the public e.g McDonald’s, Burger King etc.

25 secs

Voice over with how healthy eating and the attack on processed foods has grown recently, being taken over with good quality homemade meals

15 secs

Interview with Tom Kerridge about how processed diets instead of diets including fresh fruit and vegetables and natural ingredients are a bane on today’s society and trying to encourage everyday people to get excited and be more enthusiastic to eat healthily - talk about his weight loss

30 secs

Interview with James Martin, upbringing on a farm, meals he ate and how he is pushing the way in which people should be attracted to good old fashioned home made meals

25 secs

Interview with a Chef who has opened his own restaurant and is talking about his humble beginnings and what it was that drove him to dedicate his life towards healthy eating, and getting across good and healthy meals

25 secs9:50

Archive footage which shown the different ways in which we can get fruit into our diets and random facts that we did not know about fruit and vegetables and what counts as fruit and vegetables.

15 secs

Interview with dietician about the different types of fruit and vegetables and how we can even eat nuts as part of a healthy and balanced diet

20 secs

Interview with runner Mo Farah about the fruits and vegetables he makes sure he gets to make sure he can be at the top of his game

25 secs10:45

Interview with a personal trainer about the types of things they would 30 secs

recommend those wanting to start a healthy and balanced diet to eat to make sure they have a balanced and sustainable diet

Statistics showing the best types of fruit and vegetables, leads onto asking the same question to different food experts, athletes, workers - different perspectives

10 secs

Interview with a nutritionist and if they could pick the ideal 7-a-day what would it be

20 secs

Interview with a swimmer about what they would recommend as an ideal 7-a-day

15 secs12:00

Interview with a farmer on what they would recommend as the ideal 7-a-day 15 secs

Archive footage about the ways in which fruit and veg have been things that have become part of our culture and are viewed in different and innovative ways within the media.

10 secs

Interview with Pierre Coffin, director of the minions films and the way in which bananas are prominently featured within the film.

10 secs

Interview with Tim Cook, Apple CEO about where the name of the corporation originated from and why they decided to choose, fruit over anything else.

10 secs

Rolling Credits 25 secs