'Runaway' is a retail design embodying the shopping process and experience of the running shoe, which is reflected in the shop layout and its facade. The concept of movement is translated into fluent lines in the facade guiding the passing public inwards where they experience the latest developments in running shoe technology. New shoes can be tested and the performance can be reviewed in the store on the indoor track, which also guides the customer through the building. This project was designed as educational project within the Architecture, Urbanism & Building Sciences bachelor program (6th semester) at Delft University of Technology (TU Delft).
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1. Exterior The faade captures the dynamics of the running shoe
as well as the move- ment of the passing crowd. Concept 2790 5230
5500 The strokes in the facade are primarily used for bringing
sunlight into the back of the shop. At the same time the In the
running shoe branch becomes more and more strokes can be seen as
shelves which important. Most brands try to image the feeling of
run- ^ A function as great displays for the shoes. ning, while at
the same time brands are developing Where the strokes stop on the
street new materials and technologies. Runaway provides a level the
faade opens, linking interior solution in this quest by combining
the feeling and pro- and exterior. totyping in a running shoe shop.
On the upper floor strokes stop and The dynamic faade attracts the
people passing by. widen on eye height allowing sight to Then the
prototypes draw the attention getting people penetrate the faade.
Therefore the inside, where the tartan floor and video screen
spread strokes dissolve on 1.70m at the dis- the feeling of
running. Being in this new environment plays, on 1.20m in the
seating area and the customer is able to look at products, try them
on on 0.70m height at the end of the test and test them. For an
expert opinion from the staff a track. customer can test the shoes
on an inside test track where the winding of the feet is recorded.
The cus- Lounge Exterior impressions tumer can review the take with
an employee, get addi- Storage Kitchen 3750 tional products and
eventually leave feeling like a real athlete. Clothing display Shoe
display TV Fittong Administration Room 5000 4500 Wardrobe B B 4000
^ ^ 3500 3000 2500 2000 5100 1500 1000 500 Clothing display Shoe
display 0 East facade 1:50 South facade 1:50 Runaway as a mental
escape - feeling of running ^ ^ A Upper Floor 1:50 N 5000 4500 4000
3500 3000 2500 2000 Facade as interior Test and Review 1500 Plans
Interior 1000 500 The program is divided over two floors. The The
primary function of the shop is to show its 0 ground floor provides
an open space in the products. The first products the customer will
center as meeting point, enclosed by displays. find are the
prototypes in the windows. Proto- Runaway into the future -
innovation & technology The register marks the pivot point of
this floor. types like Nike Free and Adidas_01 possess Section AA
1:50 Section BB 1:50 The desk turns into a stroke which moves up-
the newest technologies. These displays show stairs guiding
customers along the displays all the backgrounds on the innovations
on pla- 7 where the stroke eventually merges with the teaus hung by
wires. faade. On the upper floor the visitor will find The gadgets
an miscellaneous are displayed 3&4 6 8 admin 8 relax clothing
displays, a seating area, shoe dis- plays and a test track. A
separated area on this on a wall on the ground floor. The aluminum
plane brings them to front. The same trick is in Detail As the
running shoe prototypes in the displays, the elements of floor is
reserved for storage and staff. used for the clothing sets on the
upper floor. the shop are designed using high-tech materials and
the latest 5 try on The running shoes are placed on the aliminum
technologies. The use of metals like aluminum, plastics and
profiles against a grey wall and in the facade. glass give the
building a futuristic image. The tartan floor is video screen By
using a print of the shoe on the profile with 5 test useful for
testing the products and is also a reference to outdoor spots on
product information the customer will automati- sunlight and
display video screen sunlight running tracks. TL light cally place
the shoe back in the right position Reflective aluminum faade
profiles allow sunlight to reach into and thereby keeping a tight
interior. spots on the back of the building. In parts remaining
relatively dark spot- clothing spots on sunlight display lights can
be used to set the focus on the products. The video shoe display
Void downstairs Void upstairs screen in the void spreads light in
the back of the shop. 1 The aluminum profiles can be carried over
the entire faade, 2 2 without the need of balusters, by using
constructive glass. The sunlight wind load is passed on to the
floors. spots on display A nylon pin connects the outer profile
every 2 meter, through a sunlight video screen pre-drilled hole in
the glass, with the inner profile where it is 2 mounted from
underneath. When the load on a pin exceeds video screen sunlight
200kg it breaks, preventing any further damage. spot lights 4000
5550 4000 A ^ sunlight streets spot spot lights lights artificial
light sunlight spotlight look outside Runaway program - functions
and their relations and at products 1) Experiencie area Image
running shoe: 40m2 5) Testing area: 18m2 detail A: facade profile
1:2 Lightstudy Healthy, Purifying and Relaxing Seats Technology and
Innovation Fitting room Movement, Passion, Competion Test Track
Camera, TV Mirrors 2) Experience area Promotion brands: 30-40m2 6)
Register Desk: 6m2 Miscellaneous display Prototypes display Nike,
Adidas, Brooks, Asics, New balance Register, Pin, Chip space for
prototyping and promotion Wrap, Bags Storage Miscellaneous detail A
3200 Phone, PC, ADSL Services control Bin get glimpse of 3) Product
Shoes: 15-20m2 7) Storage: 10-12m2 the upper floor Running, Amateur
and pro Shoes, Spikes Shoes, Clothing, Misc Shelves and displays
Maintainance supplies Supply via main entrance 4) Product
Miscellaneous: 22m2 8) Staff Area: 14m2 Assecoires: Socks, Laces,
Spray Administration B B ^ ^ detail B Gadgets: (pulse) Watches,
GPS, Glasses Relax: couch, table, tv Food: Sportdrinks, -bars,
bidons Kitchen Clothing: Suits, Thermowear, Gloves Toilet Wardrobe
2500 artificial light Miscellaneous display East entrance closed
look at prototypes 3200 ^ ^ A Ground Floor 1:50 N Facade Fragment
1:20 detail B: facade meets floor 1:2 Materials Runaway: leave an
athlete - shopping process South entrance closed Prototypes display
Jasper Moelker | 1178466 | TU Delft | Faculty of Architecture |
BSc-6 | Retail | Running Shoe Shop | March 2006