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Rules of Social Engagement
KPIs, best practices & case studiesSocial Media Club Casablanca
Why choose a platform ?
Collaboration
• Transpose your current validation process
• Notify and alert your team easily
• Manage permissions
Management & Localization
• Manage your localized applications
• Adapt your campaigns
• Geotarget your actions
Optimization
• Maximize your reach
• Optimize the engagement of your community
• Raise awareness and develop monetization
« I endorse the need for a tool like Tigerlily » Christian Hernandez, Director UK & Pan-Euro, Facebook
They trust us
More than 80 Brands & Agencies
Rules of social engagement
1KPIs
2Best practices
3Case studies
1KEY
SOCIAL KPIs
Fan, Followers & user acquisition
Fan, Followers & users acquisition
Reach & Impressions
Reach & Impressions
Engagement & virality
Engagement & virality
Tra!c acquisition & Conversion
Tra!c acquisition & Conversion
BEST
PRACTICES
2
#1 Boost your edgerank
Add tags to your posts
See which topics performthe most
1
Filter published posts by tags
2
3
#2 Optimize your social mix (Organic / Paid / Earned)
See what your reach is made of
1
Optimize your earned media
Compare campaignsand iterate
2 3
#2 Optimize your social mix (Organic / Paid / Earned)
By the way, this is not good !
But Ads got bettereventually
Though some more content might have helped boosting earned media
#3 Geotarget campaigns to increase conversions
#3 Geotarget campaigns to increase conversions
#3 Geotarget campaigns to increase conversions
#4 Create Social by design experiences
Spread user actions across Newsfeed, Ticker and Timeline
Open GraphIntegrate social services
Mashup Facebook, Twitter, YouTube, Instagram, Spotify, Klout, etc.
#5 Think Mobile
50% tra!c from mobile & tablets
CASE
STUDIES
3
Yves Saint Laurent «Devoted to fans» - exclusive sale
ExclusiveSale
Promotevia Facebook Ads
ConvertEngagement & Conversions
Success Story
EXPLORE
ORDER
COMMENT
Success Story
Unique visitors
12,002New fans
6,280Engagement rate
x2Revenue
€ 80,275Localization
UK
USFR
Introducing an in-store experience to let fans better experience the fragrance in real life.
Graphic Design by Dagobert
CACHAREL AMOR AMOR QR CODE COUPONS
Cacharel, in association with El Corte Inglès (spanish stores), launched a campaign to let spanish fans discover the “Amor Amor” fragrance. Thanks to the Tigerlily “Coupons” solution, they could get an exclusive o!er via the o"cial “Amor Amor” Facebook page. After filling their personal details, fans received a voucher by email including a customized QR Code.
A ROI-DRIVEN CAMPAIGN
Cacharel could track each user and identify these new customers. A e"cient way to convert fans into clients.
CACHAREL OFFERS QR CODE COUPONS
CACHAREL OFFERS QR CODE COUPONS
LOCALIZATION
UNIQUE VISITORS
34,105USERS
9,728
CONVERSION RATE
10%NEW FANS
14,892
SPAIN
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