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PURPOSE BUILT ACCOMMODATION FORUM 2016 Rowan Maclean Director Campus Management UNIVERSITY OF WESTERN AUSTRALIA

Rowan Maclean - University of Western Australia

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Page 1: Rowan Maclean - University of Western Australia

PURPOSE BUILT ACCOMMODATION FORUM

2016NOVEMBER 2016

Rowan Maclean

Director Campus Management

UNIVERSITY OF WESTERN AUSTRALIA

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UNIVERSITY OF WESTERN AUSTRALIA

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PERTHWESTERN

AUSTRALIA

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Recognised as one of the world’s most

beautiful universities

Kelso,S., ‘World’s Most Beautiful Universities,’

TRAVEL + LEISURE, September 2012,

http://www.travelandleisure.com/articles/worlds-most-

beautiful-universities, (accessed 25 February 2013).

Coulson, J., Roberts, P. and

Taylor, I., University Planning

and Architecture,

The search for perfection.

Routledge Oxford, 2011.

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Campus Plan 2010 Colleges

PrecinctThe college precinct is the preferred location for additional student accommodation

to create a student housing development with high amenity

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The importance of incorporating student

accommodation into campus planning and beyond…

- Enhancing the student experience

- Delivering what students want when developing purpose built

accommodation

- Using Purpose Built Student Accommodation (PBSA) to

develop campus communities

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Why is it important to incorporate student accommodation

into campus planning and beyond?

- Improve student engagement and experience

- Improve student academic outcomes

- Provide a key support service to students

- Activate campuses 24x7 - Leverage amenities, create sense of place, a

community

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Enhancing the student experience

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Delivering what students want when

developing purpose built

accommodation

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Using Purpose Built Student Accommodation

(PBSA) to develop campus communities -

On Campus, near Campus and off Campus

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UWA Student Housing Strategy –

College Precinct Accommodation Plan 2011

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Precincts

Green SpacePortals

Pedestrian Connectivity

Campus Edge

Parking

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UWA Student Housing Strategy –College Precinct Accommodation Plan 2011, Fully Implemented

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National Rental Affordability Scheme –Uni Hall, St Catherine’s and St Thomas Moore

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Southern building

with studio

apartments

New landmark

entrance planned;

connectivity with

landscape and

campus

Central building with

studio apartments

Northern building

providing one-

bedroom apartments

Uni Hall

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Forrest Hall

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Perth Education City Report, Perth –A great Place to Live and Learn, Creating an off Campus

Community in the CBD

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Western Australian Higher Education Council

Honorable Peter Collier MLCMinister for Education;Aboriginal Affairs;Electoral Affairs

Professor Steve ChapmanVice Chancellor,Edith Cowan University

Professor Deborah TerryVice Chancellor,Curtin University

Professor Andrew TaggartActing Vice ChancellorMurdoch University

Professor Celia HammondVice Chancellor,The University ofNotre Dame Australia

Professor Paul JohnsonVice Chancellor,The University ofWestern Australia

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Perth Education City Report -Opportunities

• WA hosts 7.8% of Australia’s international students - In 2003 hosted

11%, the same as WA’s national population share (our benchmark).

• Perth in the same time zone as 60% of the World’s population (key

student markets)

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Perth Education City Report Strategic Potential - Economic Impact• An international student = $77,000 p.a. to the WA State economy.

Each 1% increase in the number of students choosing WA (6,000)

could equate to $462 million p.a. to the State economy.

•Returning to 11% would require an additional 22,000+ students; potentially worth $1.7 billion!

Expenditure per student

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Perth Education City Report

Recommendations1. Develop a strategic plan, policy, and action plan

• Involve multiple stakeholders

• Communicate vision and opportunity

• Shift the paradigm

• Communicate benefits:

• Economic, social, cultural

• Learn lessons from other States

• Take a “Team Perth” approach

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Perth Education City Report Recommendations

2. Implement a future framework

• Future WAHEC leadership essential

• Establish a dedicated steering committee comprising:

Universities; DES; Study Perth; City of Perth; MRA;

State Economic Development

• Review the role of Study Perth » data and website

• Develop a cohesive communication strategy

• Continue university working party to oversee

completion of demand study

• Develop and monitor KPIs

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Perth Education City Report Recommendations

3. Develop strategic partnerships

• ‘Decision Makers’: City of Perth; MRA; DoP; DoT

( link universities to CBD)

• students: Postcard Destination

• PCB » international education conference in Perth

• Grow relationships with private providers

• Develop cooperation / marketing agreements

• ‘Opinion Shapers’: Committee for Perth; CCIWA; Property council

• WA Tourism » Promote Perth as ‘the’ place for international students

• Complete demand study and communicate to all stakeholders