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Roots in Social Media Connecting through ancestry.

Roots in social media

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An outline of how social media can be used to train people as they gather ancestral information to share. This initiative is a strategic undertaking between the Limerick Institute of Technology, The Gathering in Ireland, Skillsnet Ireland and Eachtra Archaeological Projects.

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Page 1: Roots in social media

Roots in Social Media

Connecting through ancestry.

Page 2: Roots in social media

Roots in Social Media

Taking social mediawith @topgold from LIT.ie

to new fields of work.

Page 3: Roots in social media

What We KnowO Genealogy continues to thrive as access

to digital records increases.O Social networking is built into the

infrastructure of successful ancestral research.

O People want to share their stories.O “Returning to roots” features on bucket

lists.O The Gathering in Ireland shares these

conclusions.

Page 4: Roots in social media

O LIT runs a Skillnets programme for local tourism promotion.

O LIT runs Special Purpose Award in Web Promotion for Business.

What We Are Doing

Page 5: Roots in social media

Social Media is Business

People gather things and connect in various networks.

Page 6: Roots in social media

The Power of VoiceVibrant and effective Audioboo.fm

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Ancestry on TwitterConsultants and the curious alike.

Page 8: Roots in social media

Smart Skills Deliver

O People learn how social networks create discussions.

O Effective hands-on training is required because mobile touchscreens are the primary watering holes.

O Respect for time-motion requirements means developing field recording skills.

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Dynamic Uploading

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Pro-am Equipment

Some field work requires pro-am gear.

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Connecting People

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Handheld Connections

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Tracking ConversationsO Clever titles, headlines and captions

pique interest, resulting in uptick of views.

O Upvoting, sharing and liking content causes it to spread.

O Web Analytics can show this amplification and ripple effect.

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Tracking Metrics

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Growing the Community

O Affinity groups grow by nurturing their core interests.

O Social networking complements genealogical research.

O Once uploaded, context often embellishes new social shareable content.

O Individuals build a handheld view of a large community of interest.

Page 16: Roots in social media

Cultural Tourism• A business owner is a heritage

storyteller.• B&B owners help visitors trace their

roots.

Page 17: Roots in social media

Transmedia StoriesWe can write and share memories as ebooks.

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With Thanks toO @jtcurragh and

@boydjane for helpful tips.

O Affordable Smartphones.

O Free wifi.

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Strategic Connections

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Happy Storytelling!Bernie Goldbach edits

http://www.insideview.ieTweets @topgold

http://gplus.to/topgold

http://slideshare.net/topgold/roots-in-social-media

Page 21: Roots in social media

Thoughts?

http://goo.gl/m4SQA